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Social Media Tools

Hand-curated list of the best social media marketing tools

These tools help you to build a larger following, publish content automatically, increase your engagement rates, run contests and sweepstakes, and monitor your competitors and people mentioning your brand. If you are unsure where to start and what kind of tools you really need to crush your social media marketing in 2022, this guide will get you covered!

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sprout social all-in-one publishing monitoring listening social media tool
sprout social logo icon social media tool

Sprout Social

Everything you need as a social media manager in one good-looking and easy-to-use tool. With Sprout Social you can not only schedule, publish, and analyze your own content but also monitor competitors and if people are talking about your brand on social media. Compared to others, this tool is a little bit more expensive which makes it more relevant for bigger companies.
Analytics Listening Publishing Monitoring All-in-one
Pricing: $$ (Free Trial)
Platform: Web App
Channel-Support: Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube, WhatsApp, Messenger
canva design ads social media tool
canva logo icon social media tool

Canva

With Canva you can create graphics, banners, and social media posts in an easy-to-use drag and drop editor. With all the available templates and pre-designs, everybody can create beautiful designs.
Design
Pricing: $ (Freemium)
Platform: Web App
awario listening monitoring analysis social media tool
awario logo icon social media tool

Awario

Monitoring and listening tool for all relevant social media channels and news pages. Manage your social communication in one place and get notified if something relevant for your brand happens on social media.
Analytics Monitoring Listening
Pricing: $$ (Free Trial)
Platform: Web App
Channel-Support: Facebook, Instagram, Twitter, Reddit, YouTube
brandwatch listening monitoring analysis social media tool
brandwatch logo icon social media tool

Brandwatch

Comprehensive consumer intelligence platform for analyzing your own and your competitors' social media activity, monitor and listening to your followers, and get in-depth trend reports.
Monitoring Listening Analytics
Pricing: $$$ (No Free Option)
Platform: Web App
Channel-Support: Facebook, Instagram, Reddit, YouTube, Twitter
copy.ai artificial intelligence copy headline marketing content tool
copy.ai logo icon content tool

Copy.ai

Generate marketing copy in seconds. Let this AI write your website, ad, sales, blog, and social media content.
Copy
Pricing: $ (Freemium)
Platform: Web App
later publishing analytics social media tool
later logo icon social media tool

Later

Create, schedule, publish and analyze your postings and stories for multiple social media channels from one place (Later now also supports LinkedIn). The free version is great for getting started and the paid plans do have the best bang for your buck compared to other publishing tools.
Publishing Analytics
Pricing: $ (Freemium)
Platform: Web App
Channel-Support: Facebook, Instagram, LinkedIn, Pinterest, Twitter, TikTok
keyhole publishing listening monitoring management social media tool
keyhole logo icon social media tool

Keyhole

Social listening and monitoring tool for enterprise companies and agencies. The support for TikTok and their Hashtag tracking functionality set them apart from most of the other tools in this space.
Monitoring Listening Analytics
Pricing: $$$ (Free Trial)
Platform: Web App
Channel-Support: Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube
grammarly grammar spell checker content tool
grammarly logo icon content tool

Grammarly

Best Grammar and spelling checker that gives you suggestions, so that your copy and content are communicated effectively and as you intended.
Copy Grammar
Pricing: $ (Freemium)
Platform: Mac OS AppMicrosoft AppWeb AppMobile AppBrowser Extension
agorapulse publishing listening monitoring management social media tool
agorapulse logo icon social media tool

Agorapulse

Popular all-in-one social media management tool. From scheduling posts, monitoring and listening functionality, to extensive analysis and reporting functions, Agorapulse leaves hardly a wish unfulfilled.
Publishing All-in-one Analytics Listening Monitoring
Pricing: $$ (Freemium)
Platform: Web App
Channel-Support: Facebook, Instagram, Twitter, YouTube, LinkedIn
buffer publishing analytics social media tool
buffer logo icon social media tool

Buffer

Solid publishing tool for all relevant social media channels with great collaboration and analytical functionality.
Publishing Analytics
Pricing: $ (Freemium)
Platform: Web App
Channel-Support: Facebook, Instagram, LinkedIn, Pinterest, Twitter
hootsuite all-in-one publishing monitoring listening social media tool
hootsuite logo icon social media tool

Hootsuite

All in one social media tool with fair pricing. From content publishing and analytics to social media monitoring and listening, Hootsuite got you covered. Best for startups and smaller companies.
Publishing All-in-one Analytics Listening Monitoring
Pricing: $$ (Freemium)
Platform: Web App
Channel-Support: Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube
not just analytics instagram tiktok social media competitor intelligence tool
not just analytics logo icon competitor intelligence tool

Not Just Analytics

Analyse everyones Instagram and TikTok Profile. Get insights about their growth-, follower- or engagement rates and analyze their best working posts and audience.
Social Media Competitor Intelligence
Pricing: $ (Free Trial)
Platform: Web App
Channel-Support: Instagram, TikTok
mention listening monitoring analysis social media tool
awario logo icon social media tool

Mention

Enterprise social listening and monitoring tool with customizable reporting, influencer outreach, and management and publishing functionality.
Monitoring Listening
Pricing: $$ (Freemium)
Platform: Web App
Channel-Support: Facebook, Instagram, Twitter, Pinterest, YouTube, TikTok
fanpage karma facebook publishing listening monitoring analysis social media tool
fanpage karma logo icon social media tool

Fanpage Karma

Social media analytics platform with a clear focus on Facebook pages. Besides analyzing your own social media channels and those of the competition, you can also use Fanpage Karma for content publishing, monitoring, and community management.
Analytics
Pricing: $$$ (Freemium)
Platform: Web App
Channel-Support: Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, TikTok, WhatsApp
gleam contest sweepstake social media tool
gleam logo icon social media tool

Gleam

Sweepstake tool to get the biggest possible distribution for your contest. From an Instagram photo contest to an e-commerce referral program.
Contest
Pricing: $$ (Freemium)
Platform: Web App
Channel-Support: Facebook, Instagram, LinkedIn, Pinterest, Reddit, TikTok, Twitter, Telegram, Messenger, Snapchat, Tumblr
tailwind pinterest instagram publishing analytics social media tool
tailwind logo icon social media tool

Tailwind

The go-to publishing tool if you are focusing on Pinterest with a bunch of great features. Tailwind also supports Instagram but no other channels.
Publishing Analytics
Pricing: $ (Freemium)
Platform: Web App
Channel-Support: Instagram, Pinterest
lumen 5 video design social media tool
lumen5 logo icon design tool

Lumen 5

Easily create videos for social media, content marketing, and your advertisement. With their big template and asset library, you can create high-quality videos in a couple of minutes.
Design Video
Pricing: $$ (Freemium)
Platform: Web App
shortstack contest sweepstake landing page social media tool
shortstack logo icon social media tool

Shortstack

Comprehensive sweepstakes suite. Run social media sweepstakes and contests, create landing pages and lead forms and interact with your leads and further qualify them with automated email cycles.
Contest Landing Pages
Pricing: $$ (Free Trial)
Platform: Web App
Channel-Support: Facebook, Instagram, Twitter, TikTok
social blade youtube instagram twitch tiktok twitter analysis social media tool
social blade logo icon social media analytics tool

Social Blade

Social Blade tracks user statistics for YouTube, Twitch, Instagram, and Twitter. The design of the tool feels a little outdated, but it's free and pretty powerful.
Analytics Competitor Intelligence
Pricing: $ (Freemium)
Platform: Web AppMobile AppBrowser Extension
Channel-Support: YouTube, Twitch, Facebook, Instagram, Twitter, TikTok
motionbox video social media app design tool
motionbox logo icon video design tool

Motionbox

Easy-to-use browser-based video editing tool. With the large selection of templates, effects, and materials, you can quickly create high-quality videos.
Design Video
Pricing: $ (Freemium)
Platform: Web App
cuttly link tracking analysis tool
cuttly logo icon link tool

Cutt.ly

Free and simple link shortening tool.
Links
Pricing: $$ (Freemium)
Platform: Web App
rebrandly link tracking analysis tool
rebrandly logo icon link tool

Rebrandly

Great link shortener that allows, which gives you full control over the shortened link.
Links
Pricing: $$ (Freemium)
Platform: Web App

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