Web & App Analytics Tools

Hand-curated list of the best web & app analytics tools

To improve your marketing efforts and make the right business decisions, you need to analyze your campaigns and website performance. These tools help you set up a clean data structure, track your visitors, and get next-level insights with heatmaps and user recordings.

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Amplitude

Powerful user-centric product analytics suite with a generous free plan! Collect, store and enrich customer data to get valuable insight and take action across the entire customer journey.

	        Web Tracking
            Product Analytics
            App Tracking
            A/B Testing
            Experimentation
            CDP
            Data Warehouse
            Reporting
            In-Product Messaging
    

Pricing: $$$ (Freemium)

Platform: Web App

Shop Integrations:
Shopify

ESP Integrations:
Airship, Braze, Customer.io, Hubspot, Iterable, Klaviyo, Mailchimp, Marketo, Salesforce, SendGrid

Heap

Powerful analytics tool focused on user behavior and product marketing. Heap automatically captures and stores every user interaction. So you don't need to set up tracking and get answers to new questions within minutes, even retrospectively.

	        Web Tracking
            Product Analytics
            User Recording
            Data Warehouse
    

Pricing: $$$ (Freemium)

Platform: Web App

Shop Integrations:
Shopify

ESP Integrations:
Autopilot, Braze, Hubspot, Iterable, Klaviyo, Mailchimp, Marketo, Salesforce, SendGrid

hotjar heatmapping user recording survey web analyse tool

Hotjar

With Hotjar you can record user interactions and create heatmaps and surveys in minutes. Analyzing the click, tap, and scroll behavior of your visitors is necessary, to see the big picture of your customer’s experience and explore ways to improve it.

	        Heatmap
            User Recording
            Survey
            Feedback
    

Pricing: $$ (Freemium)

Platform: Web App

Plausible

Privacy-friendly, easy-to-use Google Analytics alternative with a super lightweight tracking script that does not require user consent or a cookie banner. The dashboard is pretty simple, but for normal websites or blogs, it is perfectly sufficient.

	        Web Tracking
            Privacy-focused
    

Pricing: $ (Free Trial)

Platform: Web AppOn Premises

segment cdp data tracking web app analytics tool

Segment

Powerful customer data platform and data pipeline. Segment collects all events from your web & mobile apps and provides a complete data toolkit that enables personalized, consistent and real-time customer experiences. Out-of-the-box integration with all relevant marketing and tracking tools and an API that programmers will fall in love with.

	        Data
            CDP
    

Pricing: $$$ (Freemium)

Platform: Web App

fathom

Privacy-focused web analytics tool with an easy-to-use and simplistic dashboard. It is entirely GDPR compliment and does not require you to use a cookie banner and collect user consent to use it.

	        Web Tracking
            Privacy-focused
    

Pricing: $ (Free Trial)

Platform: Web App

Google Analytics

The go-to solution to track and analyze your web & app traffic. It seamlessly integrates with other Google products like Ads, TagManager, Search Console, DataStudio, or BigQuery. It is a must-have for every web tool stack!

	        Web Tracking
            App Tracking
            Attribution Modelling
    

Pricing: Free

Platform: Web App

Mixpanel

Product analytics platform with built-in push notifications and live chat support. It is a great choice to understand your user's journey cross-platform.

	        Web Tracking
            Product Analytics
            App Tracking
            A/B Testing
            In-Product Messaging
    

Pricing: $$ (Freemium)

Platform: Web App

cuttly link tracking analysis tool

Cutt.ly

Free and simple link shortening tool.

	        Links
            Campaign Tracking
    

Pricing: $$ (Freemium)

Platform: Web App

rebrandly link tracking analysis tool

Rebrandly

Great link shortener that allows, which gives you full control over the shortened link.

	        Links
            Campaign Tracking
    

Pricing: $$ (Freemium)

Platform: Web App

Matomo

A great Google Analytics alternative for European companies that wants to be 100% GDPR compliant. At first, it feels a bit fuzzy but offers everything you need, from an integrated Tag Manager to heatmap- and user-recording.

	        Web Tracking
            Heatmap
            User Recording
            Tag Manager
    

Pricing: $$ (Freemium)

Platform: Web AppOn Premises

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