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Web & App Analytics Tools

Hand-curated list of the best web & app analytics tools

To improve your marketing efforts and make the right business decisions, you need to analyze your campaigns and website performance. These tools help you set up a clean data structure, track your visitors, and get next-level insights with heatmaps and user recordings.

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hotjar heatmapping user recording survey web analyse tool
hotjar logo icon web app analytics tool

Hotjar

With Hotjar you can record user interactions and create heatmaps and surveys in minutes. Analyzing the click, tap, and scroll behavior of your visitors is necessary, to see the big picture of your customer’s experience and explore ways to improve it.
Heatmap User Recording Survey Feedback
Pricing: $$ (Freemium)
Platform: Web App
heap tracking product analytics web app analytics tool
heap logo icon web app analytics tool

Heap

Powerful analytics tool focused on user behavior and product marketing. Heap automatically captures and stores every possible user interaction. This saves you the effort of setting up a tracking plan and allows you to answer new questions within minutes, even retrospectively.
Web Tracking Product Analytics
Pricing: $$$ (Freemium)
Platform: Web App
segment cdp data tracking web app analytics tool
segment logo icon web app analytics tool

Segment

Powerful customer data platform and data pipeline. Segment collects all events from your web & mobile apps and provides a complete data toolkit that enables personalized, consistent and real-time customer experiences. Out-of-the-box integration with all relevant marketing and tracking tools and an API that programmers will fall in love with.
Data CDP
Pricing: $$$ (Freemium)
Platform: Web App

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