Collection of the Best Competitor Analysis Tools

ahrefs

All in one SEO Toolbox with outstanding site auditing, link building, and backlink analysis functionality. If you only want to audit your own page, it's free to use.

All-in-oneCompetitor IntelligenceBacklink AnalysisSEO CrawlerKeyword ResearchRank Tracking

Pricing: $$$ (Freemium)

Platform:

similarweb traffic ads rank tracking competitor intelligence tool

Rank TrackingAdsTraffic

Pricing: $$ (Freemium)

Platforms:

SEMrush

A strong SEO all in one tool with great content marketing, keyword research, and technical SEO capability. Since recently you can also analyze and manage your social media and paid advertising efforts within SEMrush.

All-in-oneRank TrackingBacklink AnalysisSEO CrawlerKeyword ResearchCompetitor IntelligenceContent MarketingPublishingAnalytics

Pricing: $$$ (Freemium)

Platform:

vidIQ

Maximize the organic reach of your videos on YouTube. With VidIQ you can create a comprehensive analysis of the channel and your videos and get inspired by the content that is hot in your niche.

VideoAnalyticsCompetitor IntelligenceMonitoringKeyword Research

Pricing: $ (Freemium)

Platforms:

Not Just Analytics

Analyse everyones Instagram and TikTok Profile. Get insights about their growth-, follower- or engagement rates and analyze their best working posts and audience.

Social MediaCompetitor Intelligence

Pricing: $ (Free Trial)

Platform:

Channel-Support:
Instagram, TikTok

BuildWith

Analyze and monitor the technologies of your competitors' websites, even historically, for free. Paid plans allow you to monitor thousands of pages based on the technology they are using, and create and export lead lists based on it. You can also connect it to your CRM system and enrich your lead data.

Website TechnologyMonitoringCustomer RetentionSales IntelligenceLead Generation

Pricing: $$$ (Freemium)

Platforms:

ESP Integrations:
Gmail, Hubspot, Marketo, Pipedrive, Salesforce, Zendesk, Zoho

Owletter

Automatically capture E-Mail Flows and newsletters from you competitors and let you analyse them to optimise your own email marketing strategy.

EmailMonitoring

Pricing: $$

Platform:

Wappalyzer

Find out what your competitors' website technology stack looks like and get notified if it changes. You can also connect Wappalyzer to your CRM to see the technology stack of your leads.

Website TechnologyMonitoringCustomer RetentionLead GenerationSales Intelligence

Pricing: $$ (Freemium)

Platforms:

ESP Integrations:
Gmail, Hubspot, Pabbly, Pipedrive

Adbeat

Spy on your competitor's ad strategies and discover their most profitable channels, ads, ad copy, and landing pages. So you can learn from that and run more profitable display campaigns.

AdsLanding PagesCompetitor Intelligence

Pricing: $$$ (Freemium)

Platform:

Website TechnologyMonitoringCustomer RetentionLead Generation

Pricing: $$$ (Freemium)

Platforms:

Foreplay

Save Ads from TikTok, Instagram, and Facebook to build your own ad library for inspiration. Organize, filter, and share them with your team and create ad briefings, that you can share with clients to collect feedback.

Ad CreationPaid SocialClient Work

Pricing: $$ (Free Trial)

Platforms:

Channel-Support:
Facebook, Instagram, TikTok

Competitors.App

Monitor all marketing moves of your competition in one tool. social media, ads, seo, email, keywords and website content.

AdsContentEmailMonitoringRank TrackingSEOSocial Media

Pricing: $$ (Free Trial)

Platform:

Social Blade

Social Blade tracks user statistics for YouTube, Twitch, Instagram, and Twitter. The design of the tool feels a little outdated, but it's free and pretty powerful.

AnalyticsCompetitor Intelligence

Pricing: $ (Freemium)

Platforms:

Channel-Support:
YouTube, Twitch, Facebook, Instagram, Twitter, TikTok

SparkToro

SparkToro simplifies audience research by revealing the websites, social accounts, and content your audience engages with. It helps marketers and businesses improve targeting by understanding behaviors, demographics, and content preferences.

Content MarketingMarket Research

Pricing: $$ (Freemium)

Platform:

Bardeen

Bardeen automates repetitive tasks and data gathering with customizable workflows, improving productivity across apps. Ideal for teams in sales, marketing, and research looking to streamline multi-platform processes without coding.

Automation

Pricing: $$ (Freemium)

Platforms:

Whatruns

Free browser extension that shows you the tools and technology a website is using and notifies you when they change their technology stack.

Website TechnologyMonitoring

Pricing: Free

Platform:

Browse AI

Browse AI lets users extract and monitor data from any website without coding. It automates tasks like price tracking, content monitoring, and web scraping, making it perfect for businesses and marketers who need real-time data.

AutomationDataMarket Research

Pricing: $$ (Freemium)

Platform:

Detailed SEO Extension

Detailed is an SEO insights platform offering a free Chrome extension and in-depth research on top industry players. It’s ideal for marketers and SEOs seeking data-driven insights into competitive strategies, keyword opportunities, and industry trends.

competitor IntelligenceSEO

Pricing: Free

Platforms:

Keyword Insights

This tool uses AI to generate keyword clusters, identify search intent, and create detailed content briefs. Ideal for marketers and agencies aiming to build high-ranking content at scale, it helps streamline topic research and content planning.

AnalyticsContent MarketingKeyword ClusteringKeyword ResearchSEO

Pricing: $$ (No Free Option)

Platform:

Sitebulb

Allows you to run SEO tests, analyze page performance, and make data-backed decisions. It integrates directly with Google Search Console, making it ideal for tracking SEO improvements and optimizing content based on real data.

Pricing: $$ (Free Trial)

Platforms:

Keywords Everywhere

This browser extension helps marketers instantly access keyword data such as search volume, competition, and trends across 20+ platforms like Google, YouTube, and Amazon. It streamlines SEO, PPC, and social media keyword analysis for efficient campaign optimization.

competitor IntelligenceKeyword ResearchSEO

Pricing: $ (Freemium)

Platform:

MozBar

MozBar is a browser extension offering instant SEO insights as you browse, including domain authority, page analysis, and keyword metrics. Great for SEOs and marketers conducting competitor research or optimizing web content.

Analyticscompetitor Intelligence

Pricing: $$ (Freemium)

Platforms:

SEOquake

SEOquake is a free browser extension that provides comprehensive SEO analysis of any webpage. It offers key SEO metrics, including on-page audits, keyword density reports, and link analysis, all accessible with a single click.

Analyticscompetitor IntelligenceSEO

Pricing: Free

Platform:

Ahrefs SEO Toolbar

Ahrefs SEO Toolbar provides on-the-go SEO insights, including backlink analysis, on-page audits, and keyword metrics, directly in your browser. Great for SEOs and marketers needing instant competitive and optimization insights.

Analyticscompetitor Intelligence

Pricing: $$ (Freemium)

Platforms:

Competitor Analysis Tools

ahrefs

Similarweb

SEMrush

vidIQ

Not Just Analytics

BuildWith

Owletter

Wappalyzer

Adbeat

SimilarTech

Foreplay

Competitors.App

Social Blade

SparkToro

Bardeen

Whatruns

Browse AI

Detailed SEO Extension

Keyword Insights

Sitebulb

Keywords Everywhere

MozBar

SEOquake

Ahrefs SEO Toolbar

Explore more tools

Competitor Analysis Tools

ahrefs

Similarweb

SEMrush

vidIQ

Not Just Analytics

BuildWith

Owletter

Wappalyzer

Adbeat

SimilarTech

Foreplay

Competitors.App

Social Blade

SparkToro

Bardeen

Whatruns

Browse AI

Detailed SEO Extension

Keyword Insights

Sitebulb

Keywords Everywhere

MozBar

SEOquake

Ahrefs SEO Toolbar

Explore more tools

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