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Hand-curated list of the best digital marketing tools.

To grow your company and to make your life as a marketer easier there are a lot of marketing tools. I will help you find the right ones!

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ahrefs all-in-one backlink analysis rank tracking keyword research seo tool
ahrefs logo icon seo tool

ahrefs

All in one SEO Toolbox with outstanding site auditing, link building, and backlink analysis functionality. If you only want to audit your own page, it's free to use.
All-in-one Competitor Intelligence Backlink Analysis SEO Crawler Keyword Research Rank Tracking
Pricing: $$$ (Freemium)
Platform: Web App
activecampaign newslettering automation crm email marketing tool
activecampaign logo icon email marketing tool

ActiveCampaign

Whether chat integration, SMS dispatch, or the creation of landing pages for lead generation. ActiveCampaign leaves almost nothing to be desired and when it comes to complex email automation cycles, ActiveCampaign is currently the most powerful tool on the market.
Newslettering SMS CRM Chat Landing Pages E-Commerce Advanced Email Automation
Pricing: $$ (Free Trial)
Platform: Web App
Shop Integrations: Shopify, WooCommerce, BigCommerce, Magento
similarweb traffic ads rank tracking competitor intelligence tool
similarweb logo icon competitor intelligence tool

Similarweb

All in one competitor intelligence platform for analyzing their websites, traffic, and marketing strategy.
Rank Tracking Ads Traffic
Pricing: $$ (Freemium)
Platform: Web AppBrowser Extension
figma design mockup wireframe landing page tool
figma logo icon landing page tool

Figma

Create beautiful designs, wireframes, mockups, and fully functional prototypes with the leading design collaboration tool. Figma is great to work on projects together and collect feedback on designs. Also, the ability to copy CSS styles and animations from the created designs will save the developers a ton of time when implementing it.
Design Mockup
Pricing: $ (Freemium)
Platform: Mac OS AppMicrosoft AppWeb App
canva design ads social media tool
canva logo icon social media tool

Canva

With Canva you can create graphics, banners, and social media posts in an easy-to-use drag and drop editor. With all the available templates and pre-designs, everybody can create beautiful designs.
Design
Pricing: $ (Freemium)
Platform: Web App
sprout social all-in-one publishing monitoring listening social media tool
sprout social logo icon social media tool

Sprout Social

Everything you need as a social media manager in one good-looking and easy-to-use tool. With Sprout Social you can not only schedule, publish, and analyze your own content but also monitor competitors and if people are talking about your brand on social media. Compared to others, this tool is a little bit more expensive which makes it more relevant for bigger companies.
Analytics Listening Publishing Monitoring All-in-one
Pricing: $$ (Free Trial)
Platform: Web App
Channel-Support: Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube, WhatsApp, Messenger
semrush all-in-one keyword research backlink analysis rank tracking seo tool
semrush logo icon seo tool

SEMrush

A strong SEO all in one tool with great content marketing, keyword research, and technical SEO capability. Since recently you can also analyze and manage your social media and paid advertising efforts within SEMrush.
All-in-one Rank Tracking Backlink Analysis SEO Crawler Keyword Research Competitor Intelligence Content Marketing Publishing Analytics
Pricing: $$$ (Freemium)
Platform: Web App
usability hub feedback ux survey conversion rate optimization tool
usability hub logo icon conversion rate optimization tool

Usability Hub

End-to-end user testing and usability research platform. Simply upload different versions of your new logo, hero section, or functionality and get qualitative feedback from real users within hours. You can also set up different tests like first click tests and see how they behave with your content or website.
Feedback Survey UX
Pricing: $$ (Freemium)
Platform: Web App
channable feed management ecommerce performance marketing tool
channable logo icon performance marketing tool

Channable

Product Feed management tool that can distribute your products to more than 2,500 providers in real-time from only one interface. Dynamic ad creation and automation can also be managed through Channable. If you have a big e-commerce store, this will save you a lot of time.
Social Media Automation E-Commerce Affiliate SEA Product Feed
Pricing: $$ (Free Trial)
Platform: Web App
awario listening monitoring analysis social media tool
awario logo icon social media tool

Awario

Monitoring and listening tool for all relevant social media channels and news pages. Manage your social communication in one place and get notified if something relevant for your brand happens on social media.
Analytics Monitoring Listening
Pricing: $$ (Free Trial)
Platform: Web App
Channel-Support: Facebook, Instagram, Twitter, Reddit, YouTube
brandwatch listening monitoring analysis social media tool
brandwatch logo icon social media tool

Brandwatch

Comprehensive consumer intelligence platform for analyzing your own and your competitors' social media activity, monitor and listening to your followers, and get in-depth trend reports.
Monitoring Listening Analytics
Pricing: $$$ (No Free Option)
Platform: Web App
Channel-Support: Facebook, Instagram, Reddit, YouTube, Twitter
copy.ai artificial intelligence copy headline marketing content tool
copy.ai logo icon content tool

Copy.ai

Generate marketing copy in seconds. Let this AI write your website, ad, sales, blog, and social media content.
Copy
Pricing: $ (Freemium)
Platform: Web App
later publishing analytics social media tool
later logo icon social media tool

Later

Create, schedule, publish and analyze your postings and stories for multiple social media channels from one place (Later now also supports LinkedIn). The free version is great for getting started and the paid plans do have the best bang for your buck compared to other publishing tools.
Publishing Analytics
Pricing: $ (Freemium)
Platform: Web App
Channel-Support: Facebook, Instagram, LinkedIn, Pinterest, Twitter, TikTok
vwo ab testing heatmap push notification conversion rate optimization tool
vwo logo icon conversion rate optimization tool

VWO

Comprehensive a/b testing suite with heatmaps and form and funnel tracking. Not only for the web but also for mobile apps. Also, VWO recently expanded its functionality by marketing planning and engagement functionality like push notifications and cart abandonment automation to become a full marketing suite.
A/B Testing Heatmap Survey User Recording Push Notifications
Pricing: $$ (Free Trial)
Platform: Web App
hotjar heatmapping user recording survey web analyse tool
hotjar logo icon web app analytics tool

Hotjar

With Hotjar you can record user interactions and create heatmaps and surveys in minutes. Analyzing the click, tap, and scroll behavior of your visitors is necessary, to see the big picture of your customer’s experience and explore ways to improve it.
Heatmap User Recording Survey Feedback
Pricing: $$ (Freemium)
Platform: Web App
hypersuggest hashtag trends keyword research content marketing tool
hypersuggest logo icon content marketing tool

Hypersuggest

Find keywords and content ideas with ease. Hypersuggest is a keyword and hashtag research tool for almost any search engine and Instagram. It shows you search volumes and helps you generate new content ideas you may not have thought about yet.
Keyword Research Hashtags Trends
Pricing: $$ (Freemium)
Platform: Web App
klaviyo ecommerce newslettering automation email marketing tool
klaviyo logo icon email marketing tool

Klaviyo

Klaviyo is designed for the e-commerce space and comes with out of the box connection to all popular shop systems. You can build fully customized automations or use one of their pre-built automation cycles tailored to the e-commerce space. Klaviyo's AI-based predictions to determine when a customer is ready to buy from you again is also something you won't find anywhere else.
Newslettering SMS E-Commerce Social Media Advertising Email Automation ESP
Pricing: $$ (Freemium)
Platform: Web App
Shop Integrations: Shopify, BigCommerce, WooCommerce, Magento, Salesforce, PrestaShop
keyhole publishing listening monitoring management social media tool
keyhole logo icon social media tool

Keyhole

Social listening and monitoring tool for enterprise companies and agencies. The support for TikTok and their Hashtag tracking functionality set them apart from most of the other tools in this space.
Monitoring Listening Analytics
Pricing: $$$ (Free Trial)
Platform: Web App
Channel-Support: Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube
grammarly grammar spell checker content tool
grammarly logo icon content tool

Grammarly

Best Grammar and spelling checker that gives you suggestions, so that your copy and content are communicated effectively and as you intended.
Copy Grammar
Pricing: $ (Freemium)
Platform: Mac OS AppMicrosoft AppWeb AppMobile AppBrowser Extension
agorapulse publishing listening monitoring management social media tool
agorapulse logo icon social media tool

Agorapulse

Popular all-in-one social media management tool. From scheduling posts, monitoring and listening functionality, to extensive analysis and reporting functions, Agorapulse leaves hardly a wish unfulfilled.
Publishing All-in-one Analytics Listening Monitoring
Pricing: $$ (Freemium)
Platform: Web App
Channel-Support: Facebook, Instagram, Twitter, YouTube, LinkedIn
customerio automation sms cdp newslettering email marketing tool
costomerio logo icon email marketing tool

Customer.io

Outstanding automation capabilities, good support, and an integrated CDP (Customer Data Platform). Customer.io is probably the best email platform especially for fintechs, SAAS, or marketplaces with a cloud app, offering enormous advantages over other email tools.
Newslettering SMS CDP Push Notifications ESP Advanced Email Automation
Pricing: $$$ (Free Trial)
Platform: Web App
buffer publishing analytics social media tool
buffer logo icon social media tool

Buffer

Solid publishing tool for all relevant social media channels with great collaboration and analytical functionality.
Publishing Analytics
Pricing: $ (Freemium)
Platform: Web App
Channel-Support: Facebook, Instagram, LinkedIn, Pinterest, Twitter
hootsuite all-in-one publishing monitoring listening social media tool
hootsuite logo icon social media tool

Hootsuite

All in one social media tool with fair pricing. From content publishing and analytics to social media monitoring and listening, Hootsuite got you covered. Best for startups and smaller companies.
Publishing All-in-one Analytics Listening Monitoring
Pricing: $$ (Freemium)
Platform: Web App
Channel-Support: Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube
vidiq youtube analytics monitoring competitor intelligence tool
vidiq logo icon seo tool

vidIQ

Maximize the organic reach of your videos on YouTube. With VidIQ you can create a comprehensive analysis of the channel and your videos and get inspired by the content that is hot in your niche.
Video Analytics Competitor Intelligence Monitoring Keyword Research
Pricing: $ (Freemium)
Platform: Web AppBrowser Extension

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