Collection of the Best Digital Marketing Tools

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ahrefs

All in one SEO Toolbox with outstanding site auditing, link building, and backlink analysis functionality. If you only want to audit your own page, it's free to use.

SEO

	        All-in-one
            Competitor Intelligence
            Backlink Analysis
            SEO Crawler
            Keyword Research
            Rank Tracking
    

Pricing: $$$ (Freemium)

Platform: Web App

ActiveCampaign

Whether chat integration, SMS dispatch, or the creation of landing pages for lead generation. ActiveCampaign leaves almost nothing to be desired and when it comes to complex email automation cycles, ActiveCampaign is currently the most powerful tool on the market.

Email Marketing

	        Newslettering
            SMS
            CRM
            Chat
            Landing Pages
            E-Commerce
            Advanced Email Automation
    

Pricing: $$ (Free Trial)

Platform: Web App

Shop Integrations:
Shopify, WooCommerce, BigCommerce, Magento

similarweb traffic ads rank tracking competitor intelligence tool

Competitor Analysis

	        Rank Tracking
            Ads
            Traffic
    

Pricing: $$ (Freemium)

Platform: Web AppBrowser Extension

Figma

Create beautiful designs, wireframes, mockups, and fully functional prototypes with the leading design collaboration tool. Figma is great to work on projects together and collect feedback on designs. Also, the ability to copy CSS styles and animations from the created designs will save the developers a ton of time when implementing it.

Design

	        Design
            Mockup
    

Pricing: $ (Freemium)

Platform: Mac OS AppMicrosoft AppWeb App

Canva

With Canva you can create graphics, banners, and social media posts in an easy-to-use drag and drop editor. With all the available templates and pre-designs, everybody can create beautiful designs.

Design

Pricing: $ (Freemium)

Platform: Web App

Sprout Social

Everything you need as a social media manager in one good-looking and easy-to-use tool. With Sprout Social you can not only schedule, publish, and analyze your own content but also monitor competitors and if people are talking about your brand on social media. Compared to others, this tool is a little bit more expensive which makes it more relevant for bigger companies.

Social Media Marketing

	        Analytics
            Listening
            Publishing
            Monitoring
            All-in-one
    

Pricing: $$ (Free Trial)

Platform: Web App

Channel-Support:
Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube, WhatsApp, Messenger

SEMrush

A strong SEO all in one tool with great content marketing, keyword research, and technical SEO capability. Since recently you can also analyze and manage your social media and paid advertising efforts within SEMrush.

SEO

	        All-in-one
            Rank Tracking
            Backlink Analysis
            SEO Crawler
            Keyword Research
            Competitor Intelligence
            Content Marketing
            Publishing
            Analytics
    

Pricing: $$$ (Freemium)

Platform: Web App

Usability Hub

End-to-end user testing and usability research platform. Simply upload different versions of your new logo, hero section, or functionality and get qualitative feedback from real users within hours. You can also set up different tests like first click tests and see how they behave with your content or website.

CRO

	        Feedback
            Survey
            UX
    

Pricing: $$ (Freemium)

Platform: Web App

Channable

Product Feed management tool that can distribute your products to more than 2,500 providers in real-time from only one interface. Dynamic ad creation and automation can also be managed through Channable. If you have a big e-commerce store, this will save you a lot of time.

Performance Marketing

	        Social Media
            Automation
            E-Commerce
            Affiliate
            SEA
            Product Feed
    

Pricing: $$ (Free Trial)

Platform: Web App

Awario

Monitoring and listening tool for all relevant social media channels and news pages. Manage your social communication in one place and get notified if something relevant for your brand happens on social media.

Social Media Marketing

	        Analytics
            Monitoring
            Listening
    

Pricing: $$ (Free Trial)

Platform: Web App

Channel-Support:
Facebook, Instagram, Twitter, Reddit, YouTube

Brandwatch

Comprehensive consumer intelligence platform for analyzing your own and your competitors' social media activity, monitor and listening to your followers, and get in-depth trend reports.

Social Media Marketing

	        Monitoring
            Listening
            Analytics
    

Pricing: $$$ (No Free Option)

Platform: Web App

Channel-Support:
Facebook, Instagram, Reddit, YouTube, Twitter

Copy.ai

Generate marketing copy in seconds. Let this AI write your website, ad, sales, blog, and social media content.

Content Marketing

Copy

Pricing: $ (Freemium)

Platform: Web App

Clearscope

Optimize your content to rank higher for your target keyword. Clearscope scans the top competing content pieces, grades your content, and makes specific suggestions on optimizing it.

SEO

	        Keyword Research
            Content Optimization
    

Pricing: $$$ (Demo)

Platform: Web AppWordPress Plugin

Later

Create, schedule, publish and analyze your postings and stories for multiple social media channels from one place (Later now also supports LinkedIn). The free version is great for getting started and the paid plans do have the best bang for your buck compared to other publishing tools.

Social Media Marketing

	        Publishing
            Analytics
    

Pricing: $ (Freemium)

Platform: Web App

Channel-Support:
Facebook, Instagram, LinkedIn, Pinterest, Twitter, TikTok

vwo ab testing heatmap push notification conversion rate optimization tool

VWO

Comprehensive a/b testing suite with heatmaps and form and funnel tracking. Not only for the web but also for mobile apps. Also, VWO recently expanded its functionality by marketing planning and engagement functionality like push notifications and cart abandonment automation to become a full marketing suite.

CRO

	        A/B Testing
            Heatmap
            Survey
            User Recording
            Push Notifications
    

Pricing: $$ (Free Trial)

Platform: Web App

Hypersuggest

Find keywords and content ideas with ease. Hypersuggest is a keyword and hashtag research tool for almost any search engine and Instagram. It shows you search volumes and helps you generate new content ideas you may not have thought about yet.

SEO

	        Keyword Research
            Hashtags
            Trends
    

Pricing: $$ (Freemium)

Platform: Web App

Klaviyo

Klaviyo is designed for the e-commerce space and comes with out of the box connection to all popular shop systems. You can build fully customized automations or use one of their pre-built automation cycles tailored to the e-commerce space. Klaviyo's AI-based predictions to determine when a customer is ready to buy from you again is also something you won't find anywhere else.

Email Marketing

	        Newslettering
            SMS
            E-Commerce
            Social Media Advertising
            Email Automation
            ESP
    

Pricing: $$ (Freemium)

Platform: Web App

Shop Integrations:
Shopify, BigCommerce, WooCommerce, Magento, Salesforce, PrestaShop

Keyhole

Social listening and monitoring tool for enterprise companies and agencies. The support for TikTok and their Hashtag tracking functionality set them apart from most of the other tools in this space.

Social Media Marketing

	        Monitoring
            Listening
            Analytics
    

Pricing: $$$ (Free Trial)

Platform: Web App

Channel-Support:
Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube

Grammarly

Best Grammar and spelling checker that gives you suggestions, so that your copy and content are communicated effectively and as you intended.

Content Marketing

	        Copy
            Grammar
    

Pricing: $ (Freemium)

Platform: Mac OS AppMicrosoft AppWeb AppMobile AppBrowser Extension

Agorapulse

Social Media Marketing

	        Publishing
            All-in-one
            Analytics
            Listening
            Monitoring
    

Pricing: $$ (Freemium)

Platform: Web App

Channel-Support:
Facebook, Instagram, Twitter, YouTube, LinkedIn

Amplitude

Powerful user-centric product analytics suite with a generous free plan! Collect, store and enrich customer data to get valuable insight and take action across the entire customer journey.

Marketing Analytics

	        Web Tracking
            Product Analytics
            App Tracking
            A/B Testing
            Experimentation
            CDP
            Data Warehouse
            Reporting
            In-Product Messaging
    

Pricing: $$$ (Freemium)

Platform: Web App

Shop Integrations:
Shopify

ESP Integrations:
Airship, Braze, Customer.io, Hubspot, Iterable, Klaviyo, Mailchimp, Marketo, Salesforce, SendGrid

Customer.io

Outstanding automation capabilities, good support, and an integrated CDP (Customer Data Platform). Customer.io is probably the best email platform especially for fintechs, SAAS, or marketplaces with a cloud app, offering enormous advantages over other email tools.

Email Marketing

	        Newslettering
            SMS
            CDP
            Push Notifications
            ESP
            Advanced Email Automation
    

Pricing: $$$ (Free Trial)

Platform: Web App

Buffer

Solid publishing tool for all relevant social media channels with great collaboration and analytical functionality.

Social Media Marketing

	        Publishing
            Analytics
    

Pricing: $ (Freemium)

Platform: Web App

Channel-Support:
Facebook, Instagram, LinkedIn, Pinterest, Twitter

Hootsuite

All in one social media tool with fair pricing. From content publishing and analytics to social media monitoring and listening, Hootsuite got you covered. Best for startups and smaller companies.

Social Media Marketing

	        Publishing
            All-in-one
            Analytics
            Listening
            Monitoring
    

Pricing: $$ (Freemium)

Platform: Web App

Channel-Support:
Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube

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All Tools

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Platform

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ahrefs

ActiveCampaign

Similarweb

Figma

Canva

Sprout Social

SEMrush

Usability Hub

Channable

Awario

Brandwatch

Copy.ai

Clearscope

Later

VWO

Hypersuggest

Klaviyo

Keyhole

Grammarly

Agorapulse

Amplitude

Customer.io

Buffer

Hootsuite

Explore more tools

All Tools

Tags

Platform

Pricing

Sort

ahrefs

ActiveCampaign

Similarweb

Figma

Canva

Sprout Social

SEMrush

Usability Hub

Channable

Awario

Brandwatch

Copy.ai

Clearscope

Later

VWO

Hypersuggest

Klaviyo

Keyhole

Grammarly

Agorapulse

Amplitude

Customer.io

Buffer

Hootsuite

Explore more tools

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