Collection of the Best Digital Marketing Tools

ahrefs

All in one SEO Toolbox with outstanding site auditing, link building, and backlink analysis functionality. If you only want to audit your own page, it's free to use.

SEO

All-in-oneCompetitor IntelligenceBacklink AnalysisSEO CrawlerKeyword ResearchRank Tracking

Pricing: $$$ (Freemium)

Platform:

ActiveCampaign

Whether chat integration, SMS dispatch, or the creation of landing pages for lead generation. ActiveCampaign leaves almost nothing to be desired and when it comes to complex email automation cycles, ActiveCampaign is currently the most powerful tool on the market.

Email Marketing

NewsletteringSMSCRMChatLanding PagesE-CommerceAdvanced Email Automation

Pricing: $$ (Free Trial)

Platform:

Shop Integrations:
Shopify, WooCommerce, BigCommerce, Magento

similarweb traffic ads rank tracking competitor intelligence tool

Competitor Analysis

Rank TrackingAdsTraffic

Pricing: $$ (Freemium)

Platforms:

Figma

Create beautiful designs, wireframes, mockups, and fully functional prototypes with the leading design collaboration tool. Figma is great to work on projects together and collect feedback on designs. Also, the ability to copy CSS styles and animations from the created designs will save the developers a ton of time when implementing it.

Design

DesignMockup

Pricing: $ (Freemium)

Platforms:

Canva

With Canva you can create graphics, banners, and social media posts in an easy-to-use drag and drop editor. With all the available templates and pre-designs, everybody can create beautiful designs.

Design

Pricing: $ (Freemium)

Platform:

Sprout Social

Everything you need as a social media manager in one good-looking and easy-to-use tool. With Sprout Social you can not only schedule, publish, and analyze your own content but also monitor competitors and if people are talking about your brand on social media. Compared to others, this tool is a little bit more expensive which makes it more relevant for bigger companies.

Social Media Marketing

AnalyticsListeningPublishingMonitoringAll-in-one

Pricing: $$ (Free Trial)

Platform:

Channel-Support:
Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube, WhatsApp, Messenger

SEMrush

A strong SEO all in one tool with great content marketing, keyword research, and technical SEO capability. Since recently you can also analyze and manage your social media and paid advertising efforts within SEMrush.

SEO

All-in-oneRank TrackingBacklink AnalysisSEO CrawlerKeyword ResearchCompetitor IntelligenceContent MarketingPublishingAnalytics

Pricing: $$$ (Freemium)

Platform:

Usability Hub

End-to-end user testing and usability research platform. Simply upload different versions of your new logo, hero section, or functionality and get qualitative feedback from real users within hours. You can also set up different tests like first click tests and see how they behave with your content or website.

CRO

FeedbackSurveyUX

Pricing: $$ (Freemium)

Platform:

Channable

Product Feed management tool that can distribute your products to more than 2,500 providers in real-time from only one interface. Dynamic ad creation and automation can also be managed through Channable. If you have a big e-commerce store, this will save you a lot of time.

Performance Marketing

Social MediaAutomationE-CommerceAffiliateSEAProduct Feed

Pricing: $$ (Free Trial)

Platform:

Awario

Monitoring and listening tool for all relevant social media channels and news pages. Manage your social communication in one place and get notified if something relevant for your brand happens on social media.

Social Media Marketing

AnalyticsMonitoringListening

Pricing: $$ (Free Trial)

Platform:

Channel-Support:
Facebook, Instagram, Twitter, Reddit, YouTube

Brandwatch

Comprehensive consumer intelligence platform for analyzing your own and your competitors' social media activity, monitor and listening to your followers, and get in-depth trend reports.

Social Media Marketing

MonitoringListeningAnalytics

Pricing: $$$ (No Free Option)

Platform:

Channel-Support:
Facebook, Instagram, Reddit, YouTube, Twitter

Copy.ai

Generate marketing copy in seconds. Let this AI write your website, ad, sales, blog, and social media content.

Content Marketing

Copy

Pricing: $ (Freemium)

Platform:

Clearscope

Optimize your content to rank higher for your target keyword. Clearscope scans the top competing content pieces, grades your content, and makes specific suggestions on optimizing it.

SEO

Keyword ResearchContent Optimization

Pricing: $$$ (Demo)

Platforms:

Later

Create, schedule, publish and analyze your postings and stories for multiple social media channels from one place (Later now also supports LinkedIn). The free version is great for getting started and the paid plans do have the best bang for your buck compared to other publishing tools.

Social Media Marketing

PublishingAnalytics

Pricing: $ (Freemium)

Platform:

Channel-Support:
Facebook, Instagram, LinkedIn, Pinterest, Twitter, TikTok

vwo ab testing heatmap push notification conversion rate optimization tool

VWO

Comprehensive a/b testing suite with heatmaps and form and funnel tracking. Not only for the web but also for mobile apps. Also, VWO recently expanded its functionality by marketing planning and engagement functionality like push notifications and cart abandonment automation to become a full marketing suite.

CRO

A/B TestingHeatmapSurveyUser RecordingPush Notifications

Pricing: $$ (Free Trial)

Platform:

seospark (formerly Hypersuggest)

Find keywords and content ideas with ease. seospark is a keyword and hashtag research tool for almost any search engine and Instagram. It shows you search volumes and helps you generate new content ideas you may not have thought about yet.

SEO

Keyword ResearchHashtagsTrends

Pricing: $$ (Freemium)

Platform:

Klaviyo

Klaviyo is designed for the e-commerce space and comes with out of the box connection to all popular shop systems. You can build fully customized automations or use one of their pre-built automation cycles tailored to the e-commerce space. Klaviyo's AI-based predictions to determine when a customer is ready to buy from you again is also something you won't find anywhere else.

Email Marketing

NewsletteringSMSE-CommerceSocial Media AdvertisingEmail AutomationESP

Pricing: $$ (Freemium)

Platform:

Shop Integrations:
Shopify, BigCommerce, WooCommerce, Magento, Salesforce, PrestaShop

Keyhole

Social listening and monitoring tool for enterprise companies and agencies. The support for TikTok and their Hashtag tracking functionality set them apart from most of the other tools in this space.

Social Media Marketing

MonitoringListeningAnalytics

Pricing: $$$ (Free Trial)

Platform:

Channel-Support:
Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube

Grammarly

Best Grammar and spelling checker that gives you suggestions, so that your copy and content are communicated effectively and as you intended.

Content Marketing

CopyGrammar

Pricing: $ (Freemium)

Platforms:

Agorapulse

Social Media Marketing

PublishingAll-in-oneAnalyticsListeningMonitoring

Pricing: $$ (Freemium)

Platform:

Channel-Support:
Facebook, Instagram, Twitter, YouTube, LinkedIn

Amplitude

Powerful user-centric product analytics suite with a generous free plan! Collect, store and enrich customer data to get valuable insight and take action across the entire customer journey.

Marketing Analytics

Web TrackingProduct AnalyticsApp TrackingA/B TestingExperimentationCDPData WarehouseReportingIn-Product Messaging

Pricing: $$$ (Freemium)

Platform:

Shop Integrations:
Shopify

ESP Integrations:
Airship, Braze, Customer.io, Hubspot, Iterable, Klaviyo, Mailchimp, Marketo, Salesforce, SendGrid

Customer.io

Outstanding automation capabilities, good support, and an integrated CDP (Customer Data Platform). Customer.io is probably the best email platform especially for fintechs, SAAS, or marketplaces with a cloud app, offering enormous advantages over other email tools.

Email Marketing

NewsletteringSMSCDPPush NotificationsESPAdvanced Email Automation

Pricing: $$$ (Free Trial)

Platform:

Singular

A marketing attribution platform to calculate the ROI of your multi-touch campaigns. It aggregated data from all your tools and uncovers your least profitable channels and hidden champions to optimize your ad-spend and performance.

Attribution Modelling

Pricing: $ (Free Trial)

Platform:

Channel-Support:
Snapchat, TikTok, Pinterest

Buffer

Solid publishing tool for all relevant social media channels with great collaboration and analytical functionality.

Social Media Marketing

PublishingAnalytics

Pricing: $ (Freemium)

Platform:

Channel-Support:
Facebook, Instagram, LinkedIn, Pinterest, Twitter

All Tools

ahrefs

ActiveCampaign

Similarweb

Figma

Canva

Sprout Social

SEMrush

Usability Hub

Channable

Awario

Brandwatch

Copy.ai

Clearscope

Later

VWO

seospark (formerly Hypersuggest)

Klaviyo

Keyhole

Grammarly

Agorapulse

Amplitude

Customer.io

Singular

Buffer

Explore more tools

All Tools

ahrefs

ActiveCampaign

Similarweb

Figma

Canva

Sprout Social

SEMrush

Usability Hub

Channable

Awario

Brandwatch

Copy.ai

Clearscope

Later

VWO

seospark (formerly Hypersuggest)

Klaviyo

Keyhole

Grammarly

Agorapulse

Amplitude

Customer.io

Singular

Buffer

Explore more tools

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