Email marketing remains a powerful marketing channel in 2022. To crush it you need appropriate tools that are affordable, easy to use, and that will help you to increase your revenue by nurturing and converting potential customers.
But with an overwhelming 450+ email marketing tools, the tool landscape is pretty crowded, and almost all of them seem to promise the same.
We are here to help you.
Other email marketing tool guides will only provide you with lists of leading providers and their pros and cons but leave you alone with the question of which one is best suited for you. They also only talk about email sending providers. These tools are the most important ones and the core of your email tool stack, but after you choose one, there are so many more tools that will help you further optimize your KPIs.
This guide is dedicated to helping you choose the right email marketing platform and helping tools, based on your business model and the features you need.
That’s why this guide is divided into the following sections:
You will end up with a clear understanding of how these tools can help you with your email marketing and which tools are suited best for your needs.
Let's get started with finding the perfect email marketing platform for you!
Your ESP, which stands for email sending provider is by far the most important tool in your email marketing tool stack.
At the core it allows you to manage your contacts and send them emails. It helps you to collect new contacts and segment them based on the information they gave you or how they interacted with your emails and website. Create beautiful-looking email templates, and build automation like welcome- or cart abandonment flows.
Depending on your needs, some of them also allow you to send SMS, build landing pages, or integrate a chatbot on your page. Some even come with an integrated CRM system and help center for your sales team.
There are over 450+ ESP tools out there and all of them have different feature sets, integration possibilities, and pricing. So the right choice is heavily dependent on your needs.
That is why this section is clustered in the following use cases:
Choosing the right email marketing ESP does make a huge difference in your chances of success in email marketing and will save you hundreds of hours in the long run.
We help you find the right one for your specific needs – Let’s go!
You cannot go wrong with Klaviyo. But if you want to also compare it to some other options, Drip, and Activecampaign are two other solutions you should check out.
Drip recently switched its product focus and fully went into e-commerce. They offer pretty much the same functionality then Klaviyo at the same price. ActiveCampaign, which we already talked about here, also has great e-commerce integration possibilities and if you are already familiar with them and don’t want to miss their best-in-class automation possibilities, or want to use their CRM, it could be a great choice as well.
In case, you are using Shopware as your e-commerce system, Mailchimp and Sendinblue are the only tools from this list, that can connect to your shop system out of the box. Get more information on them here and here.
Popups and lead generation forms play an integral role in the success of your email marketing strategy. But we all know the crappy exit intent popup you will get on that random blog you landed on when you were researching something but did not find the answer to your question.
Wouldn’t it be better to show a small notification once the user is at the end of the blog, recommending a related article, and if he is also interested in that, offer him a related cheat sheet for his email address?
Sure. But non of the email marketing platforms out there can do this kind of stuff. Dedicated popup builder tools can help you do these kinds of customer guidance. If you connect them to your Webshop, you can also use them for cross and upselling.
So with only one tool, you can: