Conversion Rate Optimization Tools

Hand-curated list of the best conversion rate optimization tools

Conversion rate optimization is one of the biggest levers in digital marketing. These tools help you to conduct A/B and UX testing, collect customer feedback and run surveys, so you can effectively improve your website, offering, message, and marketing.

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Usability Hub

End-to-end user testing and usability research platform. Simply upload different versions of your new logo, hero section, or functionality and get qualitative feedback from real users within hours. You can also set up different tests like first click tests and see how they behave with your content or website.

	        Feedback
            Survey
            UX
    

Pricing: $$ (Freemium)

Platform: Web App

Amplitude

Powerful user-centric product analytics suite with a generous free plan! Collect, store and enrich customer data to get valuable insight and take action across the entire customer journey.

	        Web Tracking
            Product Analytics
            App Tracking
            A/B Testing
            Experimentation
            CDP
            Data Warehouse
            Reporting
            In-Product Messaging
    

Pricing: $$$ (Freemium)

Platform: Web App

Shop Integrations:
Shopify

ESP Integrations:
Airship, Braze, Customer.io, Hubspot, Iterable, Klaviyo, Mailchimp, Marketo, Salesforce, SendGrid

vwo ab testing heatmap push notification conversion rate optimization tool

VWO

Comprehensive a/b testing suite with heatmaps and form and funnel tracking. Not only for the web but also for mobile apps. Also, VWO recently expanded its functionality by marketing planning and engagement functionality like push notifications and cart abandonment automation to become a full marketing suite.

	        A/B Testing
            Heatmap
            Survey
            User Recording
            Push Notifications
    

Pricing: $$ (Free Trial)

Platform: Web App

Google Optimize

The best free-to-use a/b testing tool on the market. Perfect if you are just starting out with conversion rate optimization and do not want to run a lot of tests parallel and don't need fancy functionality like heatmaps etc. However, there is also a paid version with enhanced capabilities.

A/B Testing

Pricing: Free

Platform: Web App

Unbounce

Easily create and optimize landing pages with build in forms and popups for lead generation. Their newly-created conversion intelligence platform can also help you with your copy and run conversion rate optimization tests completely automated based on their AI.

	        Web Tracking
            Website
            AI
    

Pricing: $$ (Free Trial)

Platform: Web App

Sleeknote

Generate more leads, increase your sales, guide your visitors and get valuable feedback. All with Sleeknote, the intelligent form and popup platform that seamlessly integrates with your ESP, CMS, and Webshop

	        Pop Ups
            Forms
            E-Commerce
            Feedback
            Survey
            A/B Testing
    

Pricing: $$ (Free Trial)

Platform: Web App

Shop Integrations:
Shopify, PrestaShop, WooCommerce, BigCommerce, Magento

ESP Integrations:
Klaviyo, Campaign Monitor, Hubspot, Mailchimp, Drip, ActiveCampaign, freshworks CRM, Sendinblue, SendGrid, Revue, Salesforce, Mailjet, MailUp, Mailgun, MailerLite, Gmail, GetResponse, Elastic Email, Customer.io, Constant Contact, ConvertKit, CleverReach, Braze, AWeber, Acumbamail, omnisend, moosend

Hotjar

With Hotjar you can record user interactions and create heatmaps and surveys in minutes. Analyzing the click, tap, and scroll behavior of your visitors is necessary, to see the big picture of your customer’s experience and explore ways to improve it.

	        Heatmap
            User Recording
            Survey
            Feedback
    

Pricing: $$ (Freemium)

Platform: Web App

OptiMonk

Increase your sales and drive more conversion with this easy-to-use popup builder. You get a ton of pre-built templates to choose from and can connect any relevant email sending provider and e-commerce store.

	        Pop Ups
            Forms
            E-Commerce
            Feedback
            Survey
            A/B Testing
    

Pricing: $$ (Freemium)

Platform: Web App

Shop Integrations:
Shopify, Magento, BigCommerce, WooCommerce, Shopware

ESP Integrations:
ActiveCampaign, AWeber, CleverReach, ConvertKit, GetResponse, Hubspot, Klaviyo, Mailchimp, Mailjet, Marketo, moosend, omnisend, Salesforce, MailerLite, MailUp

Leadpages

Build landing pages, pop-ups, and alert bars to generate leads and drive more sales. The no-code drag-and-drop builder is easy to use and you can start with one of their many pre-build and proven templates. When creating a landing page Leadpages guidance tool will also always make suggestions to improve.

	        Web Tracking
            Website
    

Pricing: $ (Free Trial)

Platform: Web App

Wisepops

Onsite marketing platform to boost your conversion rates. Contextual popups, forms, and notifications. Wisepops comes with a lot of integrations and personalization capabilities.

	        Pop Ups
            Forms
            E-Commerce
            Push Notifications
            Feedback
            Survey
            A/B Testing
    

Pricing: $$ (Free Trial)

Platform: Web App

Shop Integrations:
Shopify, WooCommerce, PrestaShop, Magento, BigCommerce

ESP Integrations:
Klaviyo, Mailchimp, Customer.io, Drip, GetResponse, omnisend, Campaign Monitor, Brevo, AWeber, Constant Contact, ConvertKit, ActiveCampaign, Mailjet, SendGrid, Iterable, Hubspot, Salesforce, Pipedrive

Popupsmart

Popupsmart is a no-code, user-friendly popup builder. Ideal for increasing e-commerce sales, growing email lists, and engaging website visitors.

	        Pop Ups
            Forms
            E-Commerce
            Feedback
            Survey
    

Pricing: $$ (Freemium)

Platform: Web App

Shop Integrations:
Magento, Shopify, WooCommerce, PrestaShop, BigCommerce

ESP Integrations:
Hubspot, Brevo, SendGrid, Sendy.co, Revue, MailerLite, Mailchimp

Matomo

A great Google Analytics alternative for European companies that wants to be 100% GDPR compliant. At first, it feels a bit fuzzy but offers everything you need, from an integrated Tag Manager to heatmap- and user-recording.

	        Web Tracking
            Heatmap
            User Recording
            Tag Manager
    

Pricing: $$ (Freemium)

Platform: Web AppOn Premises

Conversion Rate Optimization Tools

Tags

Platform

Pricing

Sort

Usability Hub

Amplitude

VWO

Google Optimize

Unbounce

Sleeknote

Hotjar

OptiMonk

Leadpages

Wisepops

Popupsmart

Matomo

Explore more tools

Conversion Rate Optimization Tools

Tags

Platform

Pricing

Sort

Usability Hub

Amplitude

VWO

Google Optimize

Unbounce

Sleeknote

Hotjar

OptiMonk

Leadpages

Wisepops

Popupsmart

Matomo

Explore more tools

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