Social Media Marketing Tools

Hand-curated list of the best social media marketing tools

These tools help you to build a larger following, publish content automatically, increase your engagement rates, run contests and sweepstakes, and monitor your competitors and people mentioning your brand. If you are unsure where to start and what kind of tools you really need to crush your social media marketing in 2022, this guide will get you covered!

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sprout social all-in-one publishing monitoring listening social media tool

Sprout Social

Everything you need as a social media manager in one good-looking and easy-to-use tool. With Sprout Social you can not only schedule, publish, and analyze your own content but also monitor competitors and if people are talking about your brand on social media. Compared to others, this tool is a little bit more expensive which makes it more relevant for bigger companies.

	        Analytics
            Listening
            Publishing
            Monitoring
            All-in-one
    

Pricing: $$ (Free Trial)

Platform: Web App

Channel-Support:
Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube, WhatsApp, Messenger

brandwatch listening monitoring analysis social media tool

Brandwatch

Comprehensive consumer intelligence platform for analyzing your own and your competitors' social media activity, monitor and listening to your followers, and get in-depth trend reports.

	        Monitoring
            Listening
            Analytics
    

Pricing: $$$ (No Free Option)

Platform: Web App

Channel-Support:
Facebook, Instagram, Reddit, YouTube, Twitter

canva design ads social media tool

Canva

With Canva you can create graphics, banners, and social media posts in an easy-to-use drag and drop editor. With all the available templates and pre-designs, everybody can create beautiful designs.

Pricing: $ (Freemium)

Platform: Web App

copy.ai artificial intelligence copy headline marketing content tool

Copy.ai

Generate marketing copy in seconds. Let this AI write your website, ad, sales, blog, and social media content.

Pricing: $ (Freemium)

Platform: Web App

awario listening monitoring analysis social media tool

Awario

Monitoring and listening tool for all relevant social media channels and news pages. Manage your social communication in one place and get notified if something relevant for your brand happens on social media.

	        Analytics
            Monitoring
            Listening
    

Pricing: $$ (Free Trial)

Platform: Web App

Channel-Support:
Facebook, Instagram, Twitter, Reddit, YouTube

keyhole publishing listening monitoring management social media tool

Keyhole

Social listening and monitoring tool for enterprise companies and agencies. The support for TikTok and their Hashtag tracking functionality set them apart from most of the other tools in this space.

	        Monitoring
            Listening
            Analytics
    

Pricing: $$$ (Free Trial)

Platform: Web App

Channel-Support:
Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube

grammarly grammar spell checker content tool

Grammarly

Best Grammar and spelling checker that gives you suggestions, so that your copy and content are communicated effectively and as you intended.

	        Copy
            Grammar
    

Pricing: $ (Freemium)

Platform: Mac OS AppMicrosoft AppWeb AppMobile AppBrowser Extension

agorapulse publishing listening monitoring management social media tool

Agorapulse

Popular all-in-one social media management tool. From scheduling posts, monitoring and listening functionality, to extensive analysis and reporting functions, Agorapulse leaves hardly a wish unfulfilled.

	        Publishing
            All-in-one
            Analytics
            Listening
            Monitoring
    

Pricing: $$ (Freemium)

Platform: Web App

Channel-Support:
Facebook, Instagram, Twitter, YouTube, LinkedIn

later publishing analytics social media tool

Later

Create, schedule, publish and analyze your postings and stories for multiple social media channels from one place (Later now also supports LinkedIn). The free version is great for getting started and the paid plans do have the best bang for your buck compared to other publishing tools.

	        Publishing
            Analytics
    

Pricing: $ (Freemium)

Platform: Web App

Channel-Support:
Facebook, Instagram, LinkedIn, Pinterest, Twitter, TikTok

buffer publishing analytics social media tool

Buffer

Solid publishing tool for all relevant social media channels with great collaboration and analytical functionality.

	        Publishing
            Analytics
    

Pricing: $ (Freemium)

Platform: Web App

Channel-Support:
Facebook, Instagram, LinkedIn, Pinterest, Twitter

mention listening monitoring analysis social media tool

Mention

Enterprise social listening and monitoring tool with customizable reporting, influencer outreach, and management and publishing functionality.

	        Monitoring
            Listening
    

Pricing: $$ (Freemium)

Platform: Web App

Channel-Support:
Facebook, Instagram, Twitter, Pinterest, YouTube, TikTok

hootsuite all-in-one publishing monitoring listening social media tool

Hootsuite

All in one social media tool with fair pricing. From content publishing and analytics to social media monitoring and listening, Hootsuite got you covered. Best for startups and smaller companies.

	        Publishing
            All-in-one
            Analytics
            Listening
            Monitoring
    

Pricing: $$ (Freemium)

Platform: Web App

Channel-Support:
Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube

vidiq youtube analytics monitoring competitor intelligence tool

vidIQ

Maximize the organic reach of your videos on YouTube. With VidIQ you can create a comprehensive analysis of the channel and your videos and get inspired by the content that is hot in your niche.

	        Video
            Analytics
            Competitor Intelligence
            Monitoring
            Keyword Research
    

Pricing: $ (Freemium)

Platform: Web AppBrowser Extension

not just analytics instagram tiktok social media competitor intelligence tool

Not Just Analytics

Analyse everyones Instagram and TikTok Profile. Get insights about their growth-, follower- or engagement rates and analyze their best working posts and audience.

	        Social Media
            Competitor Intelligence
    

Pricing: $ (Free Trial)

Platform: Web App

Channel-Support:
Instagram, TikTok

fanpage karma facebook publishing listening monitoring analysis social media tool

Fanpage Karma

Social media analytics platform with a clear focus on Facebook pages. Besides analyzing your own social media channels and those of the competition, you can also use Fanpage Karma for content publishing, monitoring, and community management.

Pricing: $$$ (Freemium)

Platform: Web App

Channel-Support:
Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, TikTok, WhatsApp

gleam contest sweepstake social media tool

Gleam

Sweepstake tool to get the biggest possible distribution for your contest. From an Instagram photo contest to an e-commerce referral program.

Pricing: $$ (Freemium)

Platform: Web App

Channel-Support:
Facebook, Instagram, LinkedIn, Pinterest, Reddit, TikTok, Twitter, Telegram, Messenger, Snapchat, Tumblr

tailwind pinterest instagram publishing analytics social media tool

Tailwind

The go-to publishing tool if you are focusing on Pinterest with a bunch of great features. Tailwind also supports Instagram but no other channels.

	        Publishing
            Analytics
    

Pricing: $ (Freemium)

Platform: Web App

Channel-Support:
Instagram, Pinterest

shortstack contest sweepstake landing page social media tool

Shortstack

Comprehensive sweepstakes suite. Run social media sweepstakes and contests, create landing pages and lead forms and interact with your leads and further qualify them with automated email cycles.

	        Contest
            Landing Pages
    

Pricing: $$ (Free Trial)

Platform: Web App

Channel-Support:
Facebook, Instagram, Twitter, TikTok

lumen 5 video design social media tool

Lumen 5

Easily create videos for social media, content marketing, and your advertisement. With their big template and asset library, you can create high-quality videos in a couple of minutes.

	        Design
            Video
    

Pricing: $$ (Freemium)

Platform: Web App

motionbox video social media app design tool

Motionbox

Easy-to-use browser-based video editing tool. With the large selection of templates, effects, and materials, you can quickly create high-quality videos.

	        Design
            Video
    

Pricing: $ (Freemium)

Platform: Web App

social blade youtube instagram twitch tiktok twitter analysis social media tool

Social Blade

Social Blade tracks user statistics for YouTube, Twitch, Instagram, and Twitter. The design of the tool feels a little outdated, but it's free and pretty powerful.

	        Analytics
            Competitor Intelligence
    

Pricing: $ (Freemium)

Platform: Web AppMobile AppBrowser Extension

Channel-Support:
YouTube, Twitch, Facebook, Instagram, Twitter, TikTok

cuttly link tracking analysis tool

Cutt.ly

Free and simple link shortening tool.

	        Links
            Campaign Tracking
    

Pricing: $$ (Freemium)

Platform: Web App

rebrandly link tracking analysis tool

Rebrandly

Great link shortener that allows, which gives you full control over the shortened link.

	        Links
            Campaign Tracking
    

Pricing: $$ (Freemium)

Platform: Web App

trendhunter trends content marketing tool

Trendhunter

Get trend reports and analysis for your niche to stay up to date and discover upcoming trends you should look into for your content marketing strategy.

Pricing: $$$ (Demo)

Platform: Web App

Explore more tools

Ready to brush up on something new, or lookig for specific tools from another area? We’ve got even more for you this way.

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