Google Optimize

CRO

Web App

About Google Optimize

The best free-to-use a/b testing tool on the market. Perfect if you are just starting out with conversion rate optimization and do not want to run a lot of tests parallel and don't need fancy functionality like heatmaps etc. However, there is also a paid version with enhanced capabilities.

Google Optimize Features

A/B Testing

Google Optimize Pricing

Free

This is what Google Optimize looks like

google optimize ab testing conversion rate optimization tool

Great alternatives

VWO

$$ (Free Trial)

Comprehensive a/b testing suite with heatmaps and form and funnel tracking. Not only for the web but also for mobile apps. Also, VWO recently expanded its functionality by marketing planning and engagement functionality like push notifications and cart abandonment automation to become a full marketing suite.