Collection of the Best Digital Marketing Tools

Filtern

vidIQ

Maximize the organic reach of your videos on YouTube. With VidIQ you can create a comprehensive analysis of the channel and your videos and get inspired by the content that is hot in your niche.

SEO

	        Video
            Analytics
            Competitor Intelligence
            Monitoring
            Keyword Research
    

Pricing: $ (Freemium)

Platform: Web AppBrowser Extension

Google Optimize

The best free-to-use a/b testing tool on the market. Perfect if you are just starting out with conversion rate optimization and do not want to run a lot of tests parallel and don't need fancy functionality like heatmaps etc. However, there is also a paid version with enhanced capabilities.

CRO

A/B Testing

Pricing: Free

Platform: Web App

Not Just Analytics

Analyse everyones Instagram and TikTok Profile. Get insights about their growth-, follower- or engagement rates and analyze their best working posts and audience.

Social Media Marketing

	        Social Media
            Competitor Intelligence
    

Pricing: $ (Free Trial)

Platform: Web App

Channel-Support:
Instagram, TikTok

Heap

Powerful analytics tool focused on user behavior and product marketing. Heap automatically captures and stores every user interaction. So you don't need to set up tracking and get answers to new questions within minutes, even retrospectively.

Marketing Analytics

	        Web Tracking
            Product Analytics
            User Recording
            Data Warehouse
    

Pricing: $$$ (Freemium)

Platform: Web App

Shop Integrations:
Shopify

ESP Integrations:
Autopilot, Braze, Hubspot, Iterable, Klaviyo, Mailchimp, Marketo, Salesforce, SendGrid

Unbounce

Easily create and optimize landing pages with build in forms and popups for lead generation. Their newly-created conversion intelligence platform can also help you with your copy and run conversion rate optimization tests completely automated based on their AI.

Lead Generation

	        Web Tracking
            Website
            AI
    

Pricing: $$ (Free Trial)

Platform: Web App

Mention

Enterprise social listening and monitoring tool with customizable reporting, influencer outreach, and management and publishing functionality.

Social Media Marketing

	        Monitoring
            Listening
    

Pricing: $$ (Freemium)

Platform: Web App

Channel-Support:
Facebook, Instagram, Twitter, Pinterest, YouTube, TikTok

Fanpage Karma

Social media analytics platform with a clear focus on Facebook pages. Besides analyzing your own social media channels and those of the competition, you can also use Fanpage Karma for content publishing, monitoring, and community management.

Social Media Marketing

Analytics

Pricing: $$$ (Freemium)

Platform: Web App

Channel-Support:
Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, TikTok, WhatsApp

Sleeknote

Generate more leads, increase your sales, guide your visitors and get valuable feedback. All with Sleeknote, the intelligent form and popup platform that seamlessly integrates with your ESP, CMS, and Webshop

Email Marketing

	        Pop Ups
            Forms
            E-Commerce
            Feedback
            Survey
            A/B Testing
    

Pricing: $$ (Free Trial)

Platform: Web App

Shop Integrations:
Shopify, PrestaShop, WooCommerce, BigCommerce, Magento

ESP Integrations:
Klaviyo, Campaign Monitor, Hubspot, Mailchimp, Drip, ActiveCampaign, freshworks CRM, Sendinblue, SendGrid, Revue, Salesforce, Mailjet, MailUp, Mailgun, MailerLite, Gmail, GetResponse, Elastic Email, Customer.io, Constant Contact, ConvertKit, CleverReach, Braze, AWeber, Acumbamail, omnisend, moosend

Hotjar

With Hotjar you can record user interactions and create heatmaps and surveys in minutes. Analyzing the click, tap, and scroll behavior of your visitors is necessary, to see the big picture of your customer’s experience and explore ways to improve it.

Marketing Analytics

	        Heatmap
            User Recording
            Survey
            Feedback
    

Pricing: $$ (Freemium)

Platform: Web App

GlockApps

Check if your emails are technically set up correct and monitor your email deliverability, spam rate, and known blacklists. GlockApps will also protect your domain from phishing and spoofing attacks.

Email Marketing

	        Deliverability Checker
            Monitoring
            Spam Checker
    

Pricing: $$ (Freemium)

Platform: Web App

Plausible

Privacy-friendly, easy-to-use Google Analytics alternative with a super lightweight tracking script that does not require user consent or a cookie banner. The dashboard is pretty simple, but for normal websites or blogs, it is perfectly sufficient.

Marketing Analytics

	        Web Tracking
            Privacy-focused
    

Pricing: $ (Free Trial)

Platform: Web AppOn Premises

GetResponse

All-in-one email marketing suite with lots of features, like landing page and funnel builder, automated spam testing, and more. Their great customer support 24/7 and lots of integrations, leaves no wishes behind.

Email Marketing

	        ESP
            Newslettering
            E-Commerce
            Landing Pages
            Push Notifications
            Forms
            Pop Ups
            Chat
            Advanced Email Automation
    

Pricing: $$ (Freemium)

Platform: Web App

Shop Integrations:
Shopify, Magento, WooCommerce, PrestaShop

OptiMonk

Increase your sales and drive more conversion with this easy-to-use popup builder. You get a ton of pre-built templates to choose from and can connect any relevant email sending provider and e-commerce store.

Email Marketing

	        Pop Ups
            Forms
            E-Commerce
            Feedback
            Survey
            A/B Testing
    

Pricing: $$ (Freemium)

Platform: Web App

Shop Integrations:
Shopify, Magento, BigCommerce, WooCommerce, Shopware

ESP Integrations:
ActiveCampaign, AWeber, CleverReach, ConvertKit, GetResponse, Hubspot, Klaviyo, Mailchimp, Mailjet, Marketo, moosend, omnisend, Salesforce, MailerLite, MailUp

BuildWith

Analyze and monitor the technologies of your competitors' websites, even historically, for free. Paid plans allow you to monitor thousands of pages based on the technology they are using, and create and export lead lists based on it. You can also connect it to your CRM system and enrich your lead data.

Competitor Analysis

	        Website Technology
            Monitoring
            Customer Retention
            Sales Intelligence
            Lead Generation
    

Pricing: $$$ (Freemium)

Platform: Web AppBrowser Extension

ESP Integrations:
Gmail, Hubspot, Marketo, Pipedrive, Salesforce, Zendesk, Zoho

Sistrix

SEO Toolbox with more data in the german market than most of its competitors. Recently you can also analyze Amazon Marketplace and a couple of social media networks with Sistrix. Because of its high pricing, it mainly aims at large enterprises and agencies.

SEO

	        All-in-one
            Competitor Intelligence
            SEO Crawler
            Rank Tracking
            Backlink Analysis
            Keyword Research
    

Pricing: $$$ (Free Trial)

Platform: Web App

Wappalyzer

Find out what your competitors' website technology stack looks like and get notified if it changes. You can also connect Wappalyzer to your CRM to see the technology stack of your leads.

Competitor Analysis

	        Website Technology
            Monitoring
            Customer Retention
            Lead Generation
            Sales Intelligence
    

Pricing: $$ (Freemium)

Platform: Web AppBrowser Extension

ESP Integrations:
Gmail, Hubspot, Pabbly, Pipedrive

Adbeat

Spy on your competitor's ad strategies and discover their most profitable channels, ads, ad copy, and landing pages. So you can learn from that and run more profitable display campaigns.

Competitor Analysis

	        Ads
            Landing Pages
            Competitor Intelligence
    

Pricing: $$$ (Freemium)

Platform: Web App

Segment

Powerful customer data platform and data pipeline. Segment collects all events from your web & mobile apps and provides a complete data toolkit that enables personalized, consistent and real-time customer experiences. Out-of-the-box integration with all relevant marketing and tracking tools and an API that programmers will fall in love with.

Marketing Analytics

	        Data
            CDP
    

Pricing: $$$ (Freemium)

Platform: Web App

Leadpages

Build landing pages, pop-ups, and alert bars to generate leads and drive more sales. The no-code drag-and-drop builder is easy to use and you can start with one of their many pre-build and proven templates. When creating a landing page Leadpages guidance tool will also always make suggestions to improve.

Lead Generation

	        Web Tracking
            Website
    

Pricing: $ (Free Trial)

Platform: Web App

Ubersuggest

SEO

	        Keyword Research
            Trends
            Competitor Intelligence
    

Pricing: $ (Freemium)

Platform: Web AppBrowser Extension

Brevo (formerly Sendinblue)

One of the best email marketing tool, that you can start using for free without many functional limitations, and a CRM system. Build complex email automation, send newsletters and SMS, create landing pages, and run A/B tests.

Email Marketing

	        Newslettering
            SMS
            CRM
            Chat
            Landing Pages
            ESP
            E-Commerce
            Email Automation
    

Pricing: $ (Freemium)

Platform: Web App

Shop Integrations:
Shopify, Magento, WooCommerce, Shopware

Gleam

Sweepstake tool to get the biggest possible distribution for your contest. From an Instagram photo contest to an e-commerce referral program.

Lead Generation

Contest

Pricing: $$ (Freemium)

Platform: Web App

Channel-Support:
Facebook, Instagram, LinkedIn, Pinterest, Reddit, TikTok, Twitter, Telegram, Messenger, Snapchat, Tumblr

DeBounce

Increase your open rates and never have an email bounced again to increase your sending reputation. Simply upload your email list or connect your ESP, and debounce will clean your list from invalid, spammy, and non-operational emails.

Email Marketing

	        List Cleaning
            Deliverability Optimization
    

Pricing: $ (Free Trial)

Platform: Web App

ESP Integrations:
Hubspot, Mailchimp, ActiveCampaign, Mailjet, MailerLite, Klaviyo, Mailgun, SendGrid, Sendinblue, Drip, ConvertKit, lemlist, AWeber, Campaign Monitor, CleverReach, MailUp, Pipedrive, Salesforce, SendX, Zoho, Zendesk

MailerLite

Easy-to-use and cheap email marketing tool. Great fit for creators and small businesses. You can also monetize your email list with paid subscriptions and the possibility to sell digital products.

Email Marketing

	        ESP
            Newslettering
            Paid Newslettering
            Landing Pages
            Basic Email Automation
    

Pricing: $ (Freemium)

Platform: Web App

Shop Integrations:
Shopify, WooCommerce, BigCommerce, Magento

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All Tools

Tags

Platform

Pricing

Sort

vidIQ

Google Optimize

Not Just Analytics

Heap

Unbounce

Mention

Fanpage Karma

Sleeknote

Hotjar

GlockApps

Plausible

GetResponse

OptiMonk

BuildWith

Sistrix

Wappalyzer

Adbeat

Segment

Leadpages

Ubersuggest

Brevo (formerly Sendinblue)

Gleam

DeBounce

MailerLite

Explore more tools

All Tools

Tags

Platform

Pricing

Sort

vidIQ

Google Optimize

Not Just Analytics

Heap

Unbounce

Mention

Fanpage Karma

Sleeknote

Hotjar

GlockApps

Plausible

GetResponse

OptiMonk

BuildWith

Sistrix

Wappalyzer

Adbeat

Segment

Leadpages

Ubersuggest

Brevo (formerly Sendinblue)

Gleam

DeBounce

MailerLite

Explore more tools

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