Google Analytics

Web & App Analytics

Web App

About Google Analytics

The go-to solution to track and analyze your web & app traffic. It seamlessly integrates with other Google products like Ads, TagManager, Search Console, DataStudio, or BigQuery. It is a must-have for every web tool stack!

Google Analytics Features

	        Web Tracking
            App Tracking
            Attribution Modelling
    

Google Analytics Integrations

Paid Networks

Google Ads

Google Analytics Pricing

Free

This is what Google Analytics looks like

Great alternatives

Amplitude

Powerful user-centric product analytics suite with a generous free plan! Collect, store and enrich customer data to get valuable insight and take action across the entire customer journey.

Heap

Powerful analytics tool focused on user behavior and product marketing. Heap automatically captures and stores every user interaction. So you don't need to set up tracking and get answers to new questions within minutes, even retrospectively.

Plausible

Privacy-friendly, easy-to-use Google Analytics alternative with a super lightweight tracking script that does not require user consent or a cookie banner. The dashboard is pretty simple, but for normal websites or blogs, it is perfectly sufficient.

fathom

Privacy-focused web analytics tool with an easy-to-use and simplistic dashboard. It is entirely GDPR compliment and does not require you to use a cookie banner and collect user consent to use it.

Mixpanel

Product analytics platform with built-in push notifications and live chat support. It is a great choice to understand your user's journey cross-platform.

Matomo

A great Google Analytics alternative for European companies that wants to be 100% GDPR compliant. At first, it feels a bit fuzzy but offers everything you need, from an integrated Tag Manager to heatmap- and user-recording.