marketing tool stack logo light
  1. Tool Stacks
    2. ›
  2. SEO
    3. ›
  3. SEO Tool Stack by Nathan Gotch

SEO Tool Stack
by Nathan Gotch

Website X LinkedIn See more recommendations →
Founder of Gotch SEO Academy & Rankability

About

My SEO stack (right now):

1️⃣ Screaming Frog
2️⃣ Semrush / Ahrefs
3️⃣ Hemingway Editor
4️⃣ Grammarly
5️⃣ Surfer
6️⃣ ChatGPT
7️⃣ Nightwatch
8️⃣ Detailed Chrome Extension

Source

The Tools

ahrefs logo icon seo tool

ahrefs

$$$ (Freemium)
All in one SEO Toolbox with outstanding site auditing, link building, and backlink analysis functionality. If you only want to audit your own page, it's free to use.
All-in-one Competitor Intelligence Backlink Analysis SEO Crawler Keyword Research Rank Tracking
Platform:
grammarly logo icon content tool

Grammarly

$ (Freemium)
Best Grammar and spelling checker that gives you suggestions, so that your copy and content are communicated effectively and as you intended.
Copy Grammar
Platforms:
semrush logo icon seo tool

SEMrush

$$$ (Freemium)
A strong SEO all in one tool with great content marketing, keyword research, and technical SEO capability. Since recently you can also analyze and manage your social media and paid advertising efforts within SEMrush.
All-in-one Rank Tracking Backlink Analysis SEO Crawler Keyword Research Competitor Intelligence Content Marketing Publishing Analytics
Platform:
hemmingway editor logo icon content marketing tool

Hemingway Editor

$ (Freemium)
Make your writing bold and clear! The Hemingway Editor highlights wordy sentences, adverbs, passive voice, and dull, complicated words. So you can simply cut the dead weight from your writing and write with more power and clarity.
Copy Publishing
Platforms:

Screaming Frog

$$ (Freemium)
The Screaming Frog SEO Spider is a website crawler that helps you find SEO issues like broken links, duplicate content, and redirects. It offers comprehensive site audits and integrates with tools like Google Analytics and PageSpeed Insights.
Analytics CRO SEO
Platforms:

Surfer SEO

$$$ (Free Trial)
Surfer SEO optimizes content with 500+ on-page signals, elevating your SEO game. Ideal for bloggers and marketers, it combines analysis and AI for top rankings.
Analytics Content Content Optimization Keyword Research Rank Tracking SEO
Platforms:

ChatGPT

$ (Freemium)
ChatGPT is a conversational AI tool that assists with tasks like research, summarization, content generation, and problem-solving. It’s perfect for professionals, students, and creatives who need instant insights, personalized assistance, or brainstorming.
AI Content Optimization Content Planning Market Research
Platform:

Detailed SEO Extension

Free
Detailed is an SEO insights platform offering a free Chrome extension and in-depth research on top industry players. It’s ideal for marketers and SEOs seeking data-driven insights into competitive strategies, keyword opportunities, and industry trends.
competitor Intelligence SEO
Platforms:

Nightwatch

$$ (Free Trial)
Nightwatch provides SEO rank tracking, site audits, and reporting across locations and devices. Ideal for SEO professionals needing granular data and insights to refine strategies and monitor rankings at scale.
Analytics competitor Intelligence Keyword Research Rank Tracking SEO Site Audit
Platform: