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Social Media Marketing Books

Hand-curated list of the best social media marketing books

Social media marketing books are a great way to build and extend your knowledge in social media marketing. We will help you find the right ones!

Updated: May 6, 2024, 5:47pm
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Staff Pick

Jab, Jab, Jab, Right Hook

How to Tell Your Story in a Noisy Social World
By: Gary Vaynerchuk
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4.6
MTS Reviews
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Audiobook
Details:
Audiobook length: 5 hours and 41 minutes
Book length: 224 pages
Published: November 2013
Recommended for:
Digital Marketers, Influencers, Content Creators, Entrepreneurs, Business Owners, Social Media Managers

About the book

Jab, Jab, Jab, Right Hook offers a strategic approach to telling your brand's story effectively in the competitive social media landscape.

What you will learn

  • Effective social media storytelling involves a combination of value-driven content and well-timed, impactful messages.
  • The book provides practical examples of how to create content that resonates with the audience.
  • Delivering the right message at the right time is essential to cut through the social media noise.

Why we like it

Gary Vaynerchuk's "Jab, Jab, Jab, Right Hook" is a masterclass in understanding the nuances of social media marketing. We appreciate this book for its practical, actionable advice that is grounded in Vaynerchuk's vast experience and success stories. His candid and direct style makes complex strategies accessible, offering readers a clear path to elevating their social media presence. The book's focus on value-driven engagement is a reminder of the importance of building genuine connections, making it a must-read for marketers, entrepreneurs, and anyone looking to make an impact online.

Staff Pick

Contagious

Why Things Catch On
By: Jonah Berger
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4.4
MTS Reviews
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Audiobook length: 6 hours and 50 minutes
Book length: 256 pages
Published: May 2016
Recommended for:
Entrepreneurs, Small Business Owners, Marketers

About the book

In "Contagious: Why Things Catch On," Jonah Berger reveals the secret science behind word-of-mouth and social transmission. This book uncovers why certain stories get shared, emails get forwarded, or videos go viral. Berger explores the key factors that make something contagious, using principles named STEPPS—Social currency, Triggers, Emotion, Public, Practical Value, and Stories. With real-life examples and insights drawn from behavioral science, Berger provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you are a manager at a big company, a small business owner trying to boost awareness, or simply curious about how things catch on, this book will change the way you think about why things become popular.

What you will learn

  • The STEPPS Framework: Understand the six key principles that make ideas contagious
  • The Power of Word-of-Mouth: Learn why personal recommendations are more influential than traditional advertising
  • Emotion's Role in Virality: Discover how evoking certain emotions can significantly increase the chance of a message being shared
  • The Importance of Triggers: Find out how everyday cues can remind people of your product or idea and increase word-of-mouth
  • Crafting Contagious Content: Gain insights into creating messages and stories that people will share

Why we like it

We appreciate "Contagious: Why Things Catch On" for its insightful dive into the mechanics of virality in the digital age. Jonah Berger does an excellent job of blending academic research with real-world examples, making complex concepts accessible and actionable for anyone. This book stands out because it goes beyond the typical focus on digital tactics to reveal the underlying psychological principles that drive sharing. We found the STEPPS framework particularly useful for thinking about our projects and how to make them more shareable. Berger's emphasis on word-of-mouth and the power of social influence resonates with our understanding of effective marketing strategies today. His storytelling approach not only keeps the reader engaged but also helps cement the book's concepts in practical, memorable ways. Whether you're in marketing, entrepreneurship, or simply curious about the dynamics of popularity, "Contagious" offers valuable lessons on how to make your ideas stick and spread. It's a must-read for those looking to make an impact with their message.

Staff Pick

YouTube Secrets

The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer
By: Sean Cannell, Benji Travis
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4.4
MTS Reviews
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Audiobook length: 5 hours and 29 minutes
Book length: 272 pages
Published: August 2018
Recommended for:
Content Marketer, Content Creators, Digital Marketers

About the book

YouTube Secrets serves as a comprehensive manual for aspiring YouTube influencers. It delves into the essentials of starting, growing, and monetizing a YouTube channel effectively. The authors share their wealth of experience in the field, offering actionable advice that ranges from content creation to audience engagement and brand collaborations.

What you will learn

  • Getting Started on YouTube: Key advice for beginners, including how to set up your channel for success
  • Content Creation Tips: Insights into creating engaging and compelling content that resonates with audiences
  • Monetization Strategies: Various methods for earning revenue from your YouTube channel, including advertising, sponsorships, and merchandise
  • Building a Following: Strategies for increasing your subscriber count and maintaining viewer engagement.
  • Resources and Tools: Recommended additional resources and tools that can help you manage and grow your YouTube presence more effectively.

Why we like it

What distinguishes YouTube Secrets is its blend of motivational insights and tactical advice, making it an essential read for both novices and experienced creators looking to refine their strategy. The authors' firsthand experiences add a layer of authenticity to the guidance provided, ensuring readers gain knowledge that is both proven and actionable.

Staff Pick

500 Social Media Marketing Tips

Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, and More!
By: Andrew Macarthy
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4.3
MTS Reviews
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Audiobook length: 10 hours and 39 minutes
Book length: 231 pages
Published: December 2018
Recommended for:
Entrepreneurs, Small Business Owners, Marketers, Bloggers, Content Creators

About the book

500 Social Media Marketing Tips is a comprehensive and accessible guidebook that equips small business owners and entrepreneurs with a treasure trove of actionable strategies for mastering the ever-evolving social media landscape. Author Andrew Macarthy's jargon-free approach breaks down complex topics into simple, easy-to-implement ideas that deliver real, measurable results. Constantly updated to keep up with the latest trends, this book serves as an indispensable resource for maximizing your brand's social presence across all major platforms - from Facebook and Twitter to Instagram, LinkedIn, YouTube, and beyond.

What you will learn

  • Best practices for crafting content that resonates with your target audience
  • Tactics to boost engagement, drive traffic, and increase conversions
  • Proven methods for building a loyal, dedicated following
  • Tips for leveraging influencer marketing and user-generated content
  • Approaches to measure and analyze social media performance effectively

Why we like it

As social media becomes increasingly integral to business success, we appreciate how "500 Social Media Marketing Tips" empowers readers to cut through the noise and establish a commanding online presence. Macarthy's direct, no-fluff writing style makes the book an absolute joy to read, allowing entrepreneurs to quickly grasp concepts and implement tips without getting bogged down in technical jargon.

The sheer breadth of platforms and strategies covered is another standout aspect. From the industry giants like Facebook and Twitter to emerging platforms like TikTok, this book leaves no stone unturned in the social media realm. The diverse insights cater to businesses at every stage, making it an invaluable reference to return to time and again.

Moreover, we admire how Macarthy continually updates the book to ensure its relevance in the rapidly shifting social media landscape. His commitment to providing readers with the latest, most effective tactics demonstrates a true passion for empowering small businesses to thrive online.

In an era where social media is make-or-break for countless brands, "500 Social Media Marketing Tips" emerges as the ultimate handbook for entrepreneurs looking to harness this powerful medium. Its blend of strategic depth and accessible advice makes it a must-have resource.

Staff Pick

Superfans

The Easy Way to Stand Out, Grow Your Tribe, And Build A Successful Business
By: Pat Flynn
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4.4
MTS Reviews
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Audiobook length: 5 hours and 2 minutes
Book length: 225 pages
Published: November 2021
Recommended for:
Content Creators, Digital Marketers, Influencers, Entrepreneurs, Business Owners

About the book

Superfans is a comprehensive guide designed for content creators, entrepreneurs, and anyone looking to build a loyal and engaged community around their brand or business. Pat Flynn draws on his extensive experience to offer readers a roadmap to cultivating dedicated followers - superfans - who are passionate about your work and willing to support your business endeavors. The book emphasizes the importance of authenticity, memorable experiences, and building genuine relationships with your audience. Through relatable anecdotes, practical strategies, and actionable advice, Flynn provides a blueprint for transforming casual followers into enthusiastic advocates of your brand.

What you will learn

  • Strategies for converting casual followers into superfans who actively engage with and promote your brand
  • The importance of creating authentic connections and building a community around shared values and interests
  • How to design and deliver memorable experiences that exceed expectations and foster deep loyalty
  • Practical tips for leveraging your unique strengths and personality to stand out in a crowded digital landscape
  • Actionable advice on implementing these principles across various platforms and touchpoints with your audience

Why we like it

Superfans stands out for its actionable insights and Pat Flynn's engaging writing style. The book not only inspires but also equips readers with the tools needed to build a thriving community of loyal supporters. Flynn's focus on authenticity and relationship-building resonates deeply in today's digital age, where genuine connections often take a backseat to vanity metrics. "Superfans" serves as both a guide and an inspiration for those looking to make a meaningful impact with their online presence.

Staff Pick

Freakishly Effective Social Media for Network Marketing


By: Ray Higdon, Jessica Higdon
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4.3
MTS Reviews
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Audiobook length: 2 hours and 12 minutes
Book length: 115 pages
Published: August 2022
Recommended for:
Network Marketers, Entrepreneurs, Social Media Managers

About the book

Freakishly Effective Social Media for Network Marketing offers a fresh perspective on leveraging social media to achieve remarkable success in network marketing. The Higdons share their wealth of knowledge, providing readers with actionable strategies to enhance their online presence, engage meaningfully with their audience, and convert followers into committed team members and customers. The book is praised for its straightforward approach, offering clear guidance on what to do—and what not to do—when building a brand and promoting products on platforms like Facebook and Instagram.

What you will learn

  • Effective strategies for utilizing social media to grow your network marketing business.
  • Insights into creating compelling content that resonates with your audience and promotes genuine engagement.
  • Practical advice on managing your online presence to attract the right kind of attention and foster positive interactions.
  • An understanding of the importance of authenticity and service in network marketing, as emphasized by real-world examples and anecdotes.

Why we like it

We appreciate "Freakishly Effective Social Media for Network Marketing" for its relatable content and the tangible results it encourages. Ray and Jessica Higdon's personal experiences and success stories add credibility and depth to their advice, making the book a valuable tool for anyone looking to navigate the complexities of network marketing in the digital age. The book's emphasis on authenticity, strategic engagement, and the value of serving others highlights a path to success that is both ethical and effective.

Staff Pick

Influencer

Building Your Personal Brand in the Age of Social Media
By: Brittany Hennessy
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4.1
MTS Reviews
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Audiobook length: 4 hours and 31 minutes
Book length: 272 pages
Published: July 2018
Recommended for:
Influencers, Brand Marketers, Business Owners, Social Media Managers

About the book

"Influencer: Building Your Personal Brand in the Age of Social Media" offers a deep dive into the nuances of cultivating a personal brand on social media platforms. Brittany Hennessy shares her wealth of experience and insights on navigating the influencer landscape. This book serves as a comprehensive guide for those looking to enhance their social media presence, covering essential topics from professionalizing profiles to engaging effectively with audiences and monetizing influence. Hennessy’s practical advice is complemented by real-world examples, making it an indispensable resource for influencers at any stage of their journey.

What you will learn

  • Strategies for professionalizing and optimizing social media profiles for greater visibility and impact
  • The art of engaging genuinely with audiences to foster organic growth and loyal following
  • Methods for monetizing influence and determining appropriate charges for brand collaborations
  • A detailed breakdown of the importance of hashtags and audience engagement in amplifying reach
  • Insightful perspectives on navigating social media campaigns, postings, and promotions effectively

Why we like it

Brittany Hennessy's "Influencer" is a must-read for its actionable insights and practical guidance on building a successful personal brand in today’s digital landscape. The book stands out for its straightforward, no-nonsense approach, making complex marketing strategies accessible to all. Hennessy’s firsthand experiences and success stories offer valuable lessons and inspiration for influencers and brands alike. Whether you’re launching a new brand or looking to expand your social media influence, this book provides the tools and knowledge needed to achieve your goals.

Staff Pick

The Art of Social Media

Power Tips for Power Users
By: Guy Kawasaki, Peg Fitzpatrick
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4
MTS Reviews
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Audiobook length: 2 hours and 42 minutes
Book length: 208 pages
Published: January 2014
Recommended for:
Entrepreneurs, Social Media Managers, Business Owners, Content Creators, Every Marketer

About the book

The Art of Social Media is a comprehensive guide for anyone looking to enhance their online presence and engage more effectively with their audience. Kawasaki and Fitzpatrick distill their vast experiences into practical advice, catering to both novices and seasoned social media users. This book is structured to offer clear, straightforward tips on creating compelling content, growing your audience, and leveraging various social media platforms to achieve tangible results.

What you will learn

  • Strategies for crafting shareable, engaging content that resonates with your audience.
  • Best practices for optimizing your social media profiles across different platforms.
  • Effective techniques for growing your fanbase and converting followers into loyal fans.
  • Insights into using tools like Canva for creating visually appealing content, even without a design background.
  • Practical advice for applying these strategies to different types of businesses, including those outside the tech and social media niches.

Why we like it

The Art of Social Media stands out for its clarity and applicability. Kawasaki and Fitzpatrick's direct approach cuts through the noise, providing readers with actionable strategies that can be implemented immediately. The book's emphasis on adapting advice to fit various business models and its straightforward presentation of information make it an essential tool for anyone looking to make a mark on social media. The inclusion of Peg Fitzpatrick as a co-author brings a fresh perspective and underscores the importance of collaboration in crafting a successful social media strategy.

Staff Pick

One Million Followers

How I Built a Massive Social Following in 30 Days
By: Brendan Kane
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4
MTS Reviews
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Audiobook length: 6 hours and 15 minutes
Book length: 256 pages
Published: November 2020
Recommended for:
Entrepreneurs, Business Owners, Digital Marketers, Social Media Managers, Content Creators

About the book

One Million Followers breaks down Brendan Kane's strategic approach to explosive social media growth. Beyond its eye-catching title, the book delivers substantial guidance, drawing from Kane's vast experience in digital marketing. He offers a blend of theoretical insight and practical advice, underscored by real-world examples and the use of generative AI and cutting-edge technologies. This book serves as a roadmap for those looking to make a significant impact in the evolving world of social media, providing actionable strategies for building a massive and engaged online following rapidly.

What you will learn

  • Strategies for rapid growth on social media, allowing you to gain a massive following in a short period
  • Practical insights and tactics that can be implemented immediately for tangible results
  • An understanding of how to leverage generative AI and technological advancements to enhance social media strategies
  • The significance of authenticity and direct engagement in building and sustaining a social media presence

Why we like it

One Million Followers stands out for its depth of insight and practicality in the realm of social media growth. Brendan Kane's firsthand experiences, coupled with his ability to distill complex concepts into actionable steps, make this book invaluable. It's not just another marketing manual; it's a comprehensive strategy guide for anyone looking to make a significant impact online. The inclusion of stories from other industry experts further enriches the book, providing a multifaceted view of what effective marketing looks like in today's digital world.

The Age of Influence

The Power of Influencers to Elevate Your Brand
By: Neal Schaffer
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4.3
MTS Reviews
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Audiobook length: 6 hours and 36 minutes
Book length: 288 pages
Published: March 2020
Recommended for:
Entrepreneurs, Business Owners, Marketers, Startup Founders

About the book

The Age of Influence offers a comprehensive dive into the evolving world of influencer marketing, a domain where Schaffer has both theoretical knowledge and hands-on experience. The book aims to demystify the process of engaging with influencers to enhance brand visibility and credibility. Through real-world examples and actionable strategies, Schaffer guides readers through the intricacies of influencer collaborations, emphasizing the importance of this modern marketing channel in today's consumer landscape.

What you will learn

  • Insightful exploration of influencer marketing as an essential component of contemporary marketing strategies
  • Practical advice on identifying and collaborating with influencers that align with a brand's values and target audience
  • Strategies for integrating influencer marketing into the broader marketing mix to maximize brand engagement and ROI
  • An emphasis on the democratization of brands and the significant impact of peer opinions over traditional advertisements in consumer decision-making

Why we like it

Readers appreciate the book for translating complex marketing theories into practical, executable strategies suitable for brands of all sizes. Schaffer's deep understanding of the digital marketing ecosystem, combined with his ability to provide clear, actionable insights, makes The Age of Influence a valuable resource for marketers, entrepreneurs, and students alike. The inclusion of case studies and step-by-step guides further enhances the book's applicability in the real world, allowing readers to visualize and implement successful influencer marketing campaigns.

Socialnomics

How Social Media Transforms the Way We Live and Do Business
By: Erik Qualman
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4.1
MTS Reviews
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Audiobook length: 9 hours and 35 minutes
Book length: 288 pages
Published: November 2012
Recommended for:
Business Owners, Marketers, Entrepreneurs

About the book

Socialnomics delves into the profound impact of social media on the way we communicate, conduct business, and interact with the world around us. Qualman explores the shift towards a more connected, social-driven economy where traditional marketing strategies are supplanted by the power of social networks and peer recommendations. The book offers a compelling argument for the necessity of embracing this new digital landscape, highlighting the opportunities and challenges it presents for businesses of all sizes.

What you will learn

  • The concept of "socialnomics" and its implications for businesses, emphasizing the transition to a people-driven economy
  • Insightful analysis of how social media has reshaped marketing, customer service, and overall business strategies
  • Practical advice for businesses looking to adapt to and thrive in this new social media-centric world
  • The importance of authenticity, engagement, and building trust with customers through social media channels
    Insightful analysis of how social media has reshaped marketing, customer service, and overall business strategies
  • Practical advice for businesses looking to adapt to and thrive in this new social media-centric world
  • The importance of authenticity, engagement, and building trust with customers through social media channels

Why we like it

Socialnomics is praised for its insightful and forward-thinking analysis of social media's role in modern society and business. Qualman's ability to distill complex concepts into engaging and understandable content makes this book a valuable resource for anyone looking to navigate the rapidly evolving digital landscape. His focus on real-world examples and actionable strategies provides readers with a roadmap for leveraging social media to achieve business success and foster meaningful connections.

Tribes

We Need You to Lead Us
By: Seth Godin
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4.2
MTS Reviews
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Audiobook length: 3 hours and 42 minutes
Book length: 160 pages
Published: November 2008
Recommended for:
Social Innovators, Business Consultants, Entrepreneurs, Aspiring Leaders

About the book

Tribes is a powerful manifesto on the transformative power of leadership in the digital age. Seth Godin challenges the conventional notions of leadership, arguing that the traditional hierarchical structures are becoming obsolete in the face of global, interconnected tribes united by shared ideas and passions. The book is a call to action for individuals to step up as leaders, to harness the potential of these tribes, and to drive meaningful change. Through compelling examples and insightful analysis, Godin illustrates how anyone can lead a movement by tapping into the social dynamics of tribes.

What you will learn

  • Leadership is accessible to everyone, not just those in traditional positions of power.
  • The internet has revolutionized how tribes are formed, making geographical boundaries irrelevant.
  • True leadership is about creating change you believe in, not merely managing the status quo.
  • The most successful movements are those driven by passionate leaders who connect with their tribe on a deep level.

Why we like it

The book's emphasis on the democratization of leadership and the potential for each individual to incite change is both inspiring and empowering. Godin's persuasive argument that the future belongs to those who are willing to lead with authenticity and vision resonates deeply in an era where traditional models of influence are being upended. Tribes offers not just a new way to think about leadership and community but also practical guidance on how to mobilize and inspire groups of people toward a common goal.

Likeable Social Media, Third Edition

How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter
By: Dave Kerpen, Michelle Greenbaum, Rob Berk
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4
MTS Reviews
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Audiobook length: 9 hours and 34 minutes
Book length: 320 pages
Published: February 2019
Recommended for:
Marketers, Business Owners, Social Media Marketers, Entrepreneurs

About the book

Likeable Social Media, Third Edition is an essential guide for anyone looking to leverage social media to enhance their brand's visibility and customer engagement. This edition builds upon the foundational principles of being authentic, empathetic, and honest in your digital interactions. With a focus on real-world examples and actionable advice, Kerpen, Greenbaum, and Berk provide readers with a comprehensive toolkit for navigating the ever-evolving landscape of social media. The inclusion of specific action items and wisdom nuggets at the end of each chapter ensures that readers can immediately apply what they've learned to their social media strategies.

What you will learn

  • Strategies for developing a genuine and engaging social media presence that resonates with your audience
  • The importance of empathy, authenticity, and honesty in creating a likeable brand on social media
  • Actionable steps for implementing the book's principles into your daily social media activities
  • Insights into how successful brands have leveraged social media to foster customer loyalty and drive engagement

Why we like it

Likeable Social Media, Third Edition distinguishes itself through its practical, human-centric approach to social media marketing. The authors' emphasis on authenticity and direct engagement offers a refreshing perspective in a field often dominated by fleeting trends and insincerity. The book's actionable guidance and relatable examples make it an invaluable resource for marketers, business owners, and anyone looking to enhance their brand's online presence. Readers will appreciate the clear, actionable steps provided at the end of each chapter, making it easier to translate insights into real-world success.

Social Media Success for Every Brand

The Five StoryBrand Pillars That Turn Posts Into Profits
By: Claire Diaz-Ortiz
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4.1
MTS Reviews
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Audiobook length: 4 hours and 5 minutes
Book length: 144 pages
Published: October 2019
Recommended for:
Brand Strategists, Marketers, Social Media Marketers

About the book

Social Media Success for Every Brand distills Diaz-Ortiz's rich experience into a guide that marries the foundational principles of Donald Miller's StoryBrand framework with the dynamic world of social media marketing. The book presents a clear, structured approach for brands looking to navigate the complexities of online engagement, focusing on creating content that resonates, builds relationships, and drives profitable action. Through a mix of strategic advice and practical examples, readers are equipped to craft a social media presence that aligns with their brand's core message and values.

What you will learn

  • An in-depth exploration of the five StoryBrand pillars tailored for social media success
  • Strategies for debunking common social media myths and focusing on what truly works for brand engagement
  • Practical guidance on creating compelling content, understanding platform algorithms, and leveraging different social media channels effectively
  • Insights into conducting social media audits, crafting content plans, and executing growth strategies that foster genuine connections with audiences

Why we like it

Readers praise the book for its pragmatic approach, clarity, and depth of information. Diaz-Ortiz's expertise shines through in her ability to demystify social media marketing and provide actionable strategies that are accessible to both novices and seasoned marketers alike. The inclusion of specific templates and examples of successful social media use across various platforms makes this book an invaluable resource for anyone looking to elevate their brand's online presence.

Social Media Marketing Workbook 2024

How to Use Social Media for Business
By: Jason McDonald
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4
MTS Reviews
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Book length: 493 pages
Published: December 2023
Recommended for:
Every Marketer, Entrepreneurs, Small Business Owners, Content Creators

About the book

The "Social Media Marketing Workbook" offers a comprehensive guide to leveraging social media for business success. Beyond the basics of platform-specific tactics, the workbook begins with a crash course in marketing fundamentals, providing readers with a solid foundation upon which to build their digital marketing strategy. McDonald's approach is hands-on and practical, filled with actionable advice, real-world examples, and worksheets designed to help readers develop a tailored social media marketing plan that aligns with their business goals.

What you will learn

  • An understanding of essential marketing concepts and how they apply to social media
  • Strategies for establishing and enhancing your brand's presence across various social media platforms
  • Practical exercises to identify where your target audience spends their time online and how to engage them effectively
  • Tips on content creation and distribution tailored to each network's unique environment and audience
  • Guidance on measuring the impact of your social media efforts and adjusting your strategy for maximum effectiveness

Why we like it

Readers praise the "Social Media Marketing Workbook" for its clarity, depth, and practicality. McDonald's ability to distill marketing principles into digestible, actionable steps makes this book invaluable for both newcomers and seasoned marketers. The inclusion of worksheets and exercises encourages readers to apply what they've learned directly to their business, making the theoretical knowledge gained from the book immediately applicable and tangible.

Hug Your Haters

How to Embrace Complaints and Keep Your Customers
By: Jay Baer
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4
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Audiobook length: 5 hours and 36 minutes
Book length: 240 pages
Published: March 2016
Recommended for:
Customer Service Professionals, Entrepreneurs, Startup Founders, PR Specialists, Marketers, Business Managers, Business Owners

About the book

Hug Your Haters presents a compelling argument for why businesses should not only pay attention to customer complaints but actively embrace them. Baer’s premise is that in the digital age, where complaints are more visible and easier to make, companies have much to gain from engaging with their detractors. The book provides actionable strategies for turning complainers into brand advocates by addressing their concerns promptly and effectively. It is grounded in the understanding that excellent customer service can be a significant differentiator and growth driver in the competitive market landscape.

What you will learn

  • The importance of embracing complaints as opportunities for improvement and customer engagement
  • Strategies for responding to customer complaints across various platforms, including social media
  • Insights into how addressing complaints can enhance customer loyalty and increase word-of-mouth promotion
  • The book underlines the discrepancy between businesses’ perception of their customer service quality and the customers' actual experiences

Why we like it

We recommend "Hug Your Haters" for its insightful, research-backed approach to customer service and digital marketing. We praise this book for being not just informative but also highly applicable, offering us a blueprint for transforming our approach to customer feedback - an area we have struggled with. Baer's personal engagement with readers and his prompt response to inquiries, as highlighted in the reviews, serves as a real-life testament to the book's core message that resonates with us deeply. It has opened our eyes to the immense value in embracing and learning from negative feedback rather than avoiding it. This book is an invaluable guide that we highly recommend to any company looking to strengthen their customer relationships in the modern era.

Groundswell

Winning in a World Transformed by Social Technologies
By: Charlene Li, Josh Bernoff
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3.9
MTS Reviews
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Audiobook length: 9 hours and 48 minutes
Book length: 352 pages
Published: May 2011
Recommended for:
Social Media Marketers, Marketers, Entrepreneurs, Students

About the book

Groundswell is an insightful exploration of the impact of social media on the dynamics between businesses and consumers. Charlene Li and Josh Bernoff delve into how companies can harness the power of social technologies to build deeper connections with their audience. Unlike other texts that focus on the technical aspects, "Groundswell" emphasizes the human element—highlighting the importance of relationships and communication through real-world examples and actionable advice. This book offers a roadmap for navigating the ever-evolving landscape of social media, making it an essential guide for anyone looking to leverage these platforms for business growth.

What you will learn

  • The critical role of people and relationships in social media, beyond just the technology
  • Strategies for engaging in market conversations to better meet consumer needs and wants
  • How to utilize the social technographics ladder for consumer segmentation and understanding
  • The POST (People, Objectives, Strategy, Technology) method for developing a comprehensive social media marketing strategy
  • Insights from numerous case studies on successful social media implementation and engagement

Why we like it

We recommend "Groundswell" for its clear focus on the human aspect of social technologies. Charlene Li and Josh Bernoff have masterfully illustrated that the key to social media success lies in understanding and fostering relationships rather than merely mastering the tools. The book's pragmatic approach, filled with actionable strategies and real-life success stories, provides valuable lessons for anyone looking to make an impact in the digital space. Its emphasis on the POST method offers a structured and effective strategy for integrating social media into broader business objectives. "Groundswell" stands out as not just a read but a resource that continues to be relevant as social technologies evolve. Its insights into consumer behavior and the importance of authentic engagement make it a standout recommendation for professionals and enthusiasts alike.

Social Media Marketing & SEO Mastery

7 Book In 1 - Facebook, Instagram, WhatsApp, YouTube, TikTok Marketing Strategy & Blogging for Beginners (How To Make Money)
By: Blake Preston, Brian Scott Fitzgerald
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3.9
MTS Reviews
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Hardcover
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Audiobook
Details:
Audiobook length: 29 hours and 18 minutes
Book length: 546 pages
Published: December 2023
Recommended for:
Entrepreneurs, Marketers, Content Creators, Digital Marketers

About the book

Social Media Marketing & SEO Mastery 7 Book In 1 by Blake Preston and Brian Scott Fitzgerald compiles a comprehensive suite of strategies tailored for today's digital marketing landscape. This anthology covers key platforms like Facebook, Instagram, WhatsApp, YouTube, and TikTok, alongside fundamental SEO and blogging techniques. Each section is designed to cater to both beginners and seasoned marketers, offering foundational insights as well as advanced tactics. The authors' combined expertise in technology and strategic marketing provides readers with a holistic approach to building successful online marketing campaigns that are both innovative and grounded in industry best practices.

What you will learn

  • Platform-Specific Strategies: Detailed guides for each major social media platform, highlighting unique strategies tailored to each medium's strengths and audience.
  • SEO Fundamentals and Advanced Techniques: Understand the core principles of SEO and learn how to apply them to increase visibility and ranking on search engines like Google.
  • Content Creation and Marketing: Insights into crafting engaging, optimized content that resonates with audiences and boosts online presence.
  • Analytics and Optimization: Learn how to analyze digital marketing results and refine strategies based on data to maximize ROI.
  • Emerging Trends and Tools: Stay ahead of the curve with the latest in digital marketing innovations and tools that can enhance your marketing efforts.

Why we like it

Social Media Marketing & SEO Mastery 7 Book In 1 is praised for its extensive coverage and practical approach. The authors successfully distill complex information into clear, actionable steps, making it an excellent resource for both novices and experienced marketers. The inclusion of lesser-known facts and tips, especially in sections like "YouTube Secrets Hacks for Beginners," adds significant value and makes it a standout read. This compilation not only teaches the technical aspects of SEO and social media marketing but also delves into strategic thinking necessary for long-term success.

Social Media Marketing All-in-One For Dummies


By: Michelle Krasniak, Jan Zimmerman, Deborah Ng
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3.9
MTS Reviews
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Kindle
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Book length: 784 pages
Published: April 2021
Recommended for:
Social Media Marketers, Small to Medium Business Owners, Marketers

About the book

Social Media Marketing All-in-One For Dummies serves as a comprehensive guide for anyone looking to master social media marketing. This extensive resource, noted for its impressive size and depth of information, is designed to be approachable for beginners while still offering valuable insights for more experienced marketers. Covering a wide range of platforms and strategies, the book aims to equip readers with the knowledge and tools needed to effectively promote their businesses or personal brands on social media.

What you will learn

  • A thorough introduction to social media marketing, suitable for individuals with varying levels of expertise
  • Practical advice on using different social media platforms to engage audiences and promote businesses
  • Strategies for content creation, campaign management, and analytics to optimize social media efforts
  • An easy-to-understand format that breaks down complex concepts into digestible pieces of information

Why we like it

We recommend it for its clarity and comprehensiveness, making it an essential resource for anyone new to social media marketing or seeking to update their knowledge. The sheer volume of content, spanning almost 800 pages, ensures that readers have access to a broad spectrum of information. The authors' experience and pragmatic approach to digital marketing are evident throughout the book, providing readers with actionable insights that can be applied to real-world scenarios.

The Social Media Bible

Tactics, Tools, and Strategies for Business Success
By: Lon Safko
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3.9
MTS Reviews
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Details:
Audiobook length: 17 hours and 43 minutes
Book length: 640 pages
Published: May 2012
Recommended for:
Business leaders, Entrepreneurs, Marketers

About the book

The Social Media Bible is positioned as an essential resource for understanding and leveraging social media for business success. The book is structured into three main parts: the foundational aspects of social media, an overview of various social media tools, and strategies for crafting effective social media campaigns. It aims to equip businesses with the knowledge to improve their market presence, enhance internal and external communication, and drive profitability through strategic use of social media.

What you will learn

  • Comprehensive introduction to social media, its impact on business, and its role in modern marketing strategies
  • Detailed exploration of a wide range of social media platforms, offering insights into how each can be utilized for business objectives
  • Strategic guidance on developing and implementing a social media plan tailored to a company's specific needs and goals

Why we like it

We value the book for its thoroughness, current insights (as of its publication), and practical advice on navigating the fast-evolving landscape of social media. Its detailed approach to explaining social media tools and strategies makes it a valuable reference for both newcomers to social media marketing and those seeking to refine their existing efforts.

Hook Point

How to Stand Out in a 3-Second World
By: Brendan Kane
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3.9
MTS Reviews
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Audiobook length: 8 hours and 11 minutes
Book length: 304 pages
Published: March 2022
Recommended for:
Business Owners, Business Executives, Business Consultants, Marketers, Entrepreneurs

About the book

Hook Point: How to Stand Out in a 3-Second World dives into the crucial skill of capturing attention in the digital age. Kane emphasizes the importance of crafting compelling hook points that grab and retain audience interest amidst the constant noise of online content. The book serves as a guide for marketers, entrepreneurs, and anyone looking to improve their visibility and impact on social media and beyond. With actionable strategies and insights, Kane demonstrates how to communicate value quickly and effectively to stand out.

What you will learn

  • The significance of creating memorable hook points to cut through the digital clutter
  • Strategies for being genuine and building loyalty with clients and followers
  • The necessity of adapting to changes in consumer behavior and trends
  • Practical advice on shifting focus from spotlighting the brand to delivering value to the audience

Why we like it

We love how "Hook Point" transforms our perspectives on marketing and engagement in the digital sphere. Kane's approachable writing style and insightful strategies make the book highly accessible and valuable to us. Unlike many non-fiction works that can be dry or overly complex, we find "Hook Point" to be engaging and filled with relatable examples and actionable advice that resonates. It encourages us to rethink our marketing strategies and adapt to the rapid shifts in consumer attention online - something we desperately need in today's fast-paced digital landscape. We appreciate how this book opens our minds to new possibilities in capturing audience interest and building meaningful connections through innovative tactics. The insights from "Hook Point" have been invaluable in revamping our marketing efforts for better results.

Digital Marketing All-In-One For Dummies


By: Stephanie Diamond
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3.8
MTS Reviews
Availability:
Paperback
Details:
Book length: 816 pages
Published: May 2019
Recommended for:
Business Owners, Marketers, Digital Marketers

About the book

Digital Marketing All-in-One For Dummies by Stephanie Diamond offers a broad and comprehensive overview of digital marketing strategies. The book presents a range of insights and tools essential for developing a strong online presence, making it a valuable resource for marketers aiming to enhance their digital marketing skills.

What you will learn

  • Latest Trends and Strategies: The book covers the most recent trends in digital marketing, including the use of artificial intelligence in marketing strategies.
  • Customer Experience Management: It provides detailed information on managing customers' experiences and creating outstanding marketing content.
  • Social Media and Influencer Engagement: Learn to establish an online presence through social media and leverage influencers to grow followers and profits.
  • Enhancing Audience Engagement: The guide focuses on building and implementing winning digital plans and how to convert online prospects into loyal customers.

Why we like it

We appreciate "Digital Marketing All-in-One For Dummies" for its comprehensive and user-friendly approach to digital marketing. Stephanie Diamond’s expertise is evident in the depth and breadth of the content, making it a go-to guide for anyone looking to gain a thorough understanding of digital marketing. The book’s clear structure and practical examples make complex topics approachable and easy to understand, which is especially helpful for beginners. We also value its relevance to current digital marketing practices, offering readers the latest information and techniques in this rapidly evolving field.

The Power of Visual Storytelling

How to Use Visuals, Videos, and Social Media to Market Your Brand
By: Ekaterina Walter, Jessica Gioglio
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3.7
MTS Reviews
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Details:
Audiobook length: 6 hours and 35 minutes
Book length: 240 pages
Published: January 2015
Recommended for:
Marketers, Content Creators, Social Media Managers, Small Business Owners

About the book

In the modern digital landscape, creating compelling visual content is essential for brands to cut through the noise and engage audiences effectively. "The Power of Visual Storytelling" is a comprehensive guide that empowers marketers and businesses to harness the power of visuals, videos, and social media to elevate their brand and messaging. Written by industry experts Ekaterina Walter and Jessica Gioglio, this book provides a wealth of strategies, tactics, and best practices for crafting visual narratives that resonate. From leveraging platforms like Instagram and YouTube to producing attention-grabbing infographics and animations, this resource equips you with the tools to craft a cohesive, visually-driven brand experience.

What you will learn

  • How to develop a visually-oriented content strategy tailored to your brand
  • Best practices for creating visually-compelling content across platforms
  • Tactics to optimize videos, images, and graphics for maximum engagement
  • Methods for incorporating visual storytelling into your social media efforts
  • Ways to measure and analyze the performance of your visual content

Why we like it

In today's social media-driven world, the ability to communicate your brand's story through visuals is paramount. "The Power of Visual Storytelling" shines as an invaluable resource for mastering this critical skill. We deeply appreciate how Walter and Gioglio's diverse expertise – from Fortune 500 companies to buzzy startups – informs their well-rounded, highly practical advice.

The book's comprehensive coverage, extending from content strategy to cross-platform execution, creates a cohesive framework for elevating your entire visual marketing approach. Whether you need guidance on producing live videos, designing thumb-stopping graphics, or integrating visual elements into your campaigns, this book serves as a one-stop guide.

What truly sets this book apart, however, is its inspiring and infectious passion for the art of visual communication. Walter and Gioglio don't simply regurgitate dry tactics; they awaken readers to the emotive power of visuals and their unmatched ability to forge human-brand connections. Their enthusiasm is contagious, motivating marketers to embrace visual storytelling wholeheartedly.

In an increasingly visual world, this book emerges as a must-read for organizations looking to create resonant, memorable brand narratives that outshine their competition. Consider it your invitation to embrace the power of visuals.

Social Media Marketing for the Future

Strategies for 2022 & Beyond: Stay Ahead of the Competition. Leverage Changing Online Trends to Grow Your Business
By: J.E. Ford
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3.7
MTS Reviews
Availability:
Paperback
Kindle
Audiobook
Details:
Audiobook length: 3 hours and 6 minutes
Book length: 109 pages
Published: February 2022
Recommended for:
Social Media Managers, Every Marketer, Business Owners, Entrepreneurs

About the book

Social Media Marketing for the Future serves as a forward-looking guide designed to help businesses of all sizes navigate the rapidly evolving landscape of social media marketing. J.E. Ford presents a compilation of strategies that are not only relevant for the current digital climate but are also projected to be influential in the years to come. This book is packed with actionable insights, emphasizing the importance of staying ahead of technological trends and leveraging them to gain a competitive edge. Ford's approach is practical, offering readers a blend of lucid explanations and detailed exploration of upcoming technologies that could reshape how businesses engage online.

What you will learn

  • Up-to-date social media strategies that businesses can implement to grow their online presence across various platforms including Facebook, Twitter, and Instagram.
  • How to stay ahead of the competition by leveraging changing online trends and technologies.
  • Practical tips for applying the book's insights to any business model, with an emphasis on future-proofing your social media marketing efforts.
  • Exploration of new technological ideas and how they can be integrated into current social media strategies to enhance engagement and reach.

Why we like it

We find "Social Media Marketing for the Future" particularly compelling for its forward-thinking approach and practical applicability. Ford's ability to distill complex information into lucid, readable content makes this book an essential resource for anyone looking to understand and capitalize on the future of social media marketing. The emphasis on staying current with technological advancements and trends ensures that readers can adapt and thrive in an ever-changing digital marketing landscape. This book stands out for its actionable advice and comprehensive coverage of both foundational strategies and innovative ideas.