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Email Marketing Books

Hand-curated list of the best email marketing books

Email marketing books are a great way to build and extend your knowledge in email marketing. We will help you find the right ones!

Updated: May 6, 2024, 5:47pm
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Staff Pick

The SaaS Email Marketing Playbook

Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email
By: Etienne Garbugli
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4.3
MTS Reviews
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Kindle
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Book length: 256 pages
Published: July 2023
Recommended for:
Marketers, SaaS Company Executives, Business Owners, Entrepreneurs

About the book

The SaaS Email Marketing Playbook by Étienne Garbugli is a comprehensive guide for creating and executing an effective email marketing strategy, particularly for SaaS (Software as a Service) businesses. The book offers in-depth advice on every stage of the customer lifecycle, focusing on converting leads, retaining customers, and increasing recurring revenue.

What you will learn

  • Developing Full Lifecycle Strategies: Guidance on creating email campaigns from the initial contact to follow-ups and ongoing engagement
  • Detailed Email Templates: Insights into crafting effective email templates for various stages of the customer journey
  • Onboarding Series Creation: Tips for building onboarding email series for membership and subscription-based models
  • Practical Approach for Tech Professionals: Tailored advice for tech-centric readers to understand and implement email marketing tactics

Why we like it

We value "The SaaS Email Marketing Playbook" for its targeted approach to email marketing in the SaaS sector. Étienne Garbugli’s expertise in the field translates into a book filled with actionable strategies and real-world insights, making it a practical tool for any SaaS business. The detailed breakdown of creating and implementing lifecycle campaigns is particularly helpful, offering clarity and direction in what can often be a complex process. We appreciate the book's focus on not just lead conversion but also on long-term customer retention and revenue generation. Its depth and specificity make it a standout resource for those in the tech and SaaS industries looking to deepen their understanding and proficiency in email marketing.

Staff Pick

300 Email Marketing Tips

Critical Advice And Strategy To Turn Subscribers Into Buyers & Grow A Six-Figure Business With Email
By: Meera Kothand
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4.3
MTS Reviews
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Paperback
Kindle
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Book length: 132 pages
Published: May 2019
Recommended for:
Business Owners, Digital Marketers, Entrepreneurs

About the book

300 Email Marketing Tips by Meera Kothand offers a step-by-step guide to implementing successful email marketing strategies. Tailored for both beginners and those looking to refresh their techniques, the book covers everything from crafting lead magnets to monetizing email lists and measuring email performance. Kothand emphasizes the importance of understanding your niche or industry to apply these fundamental email marketing principles effectively.

What you will learn

  • Creating Effective Email Marketing Funnels: Learn to build email marketing funnels from scratch or revamp existing ones for greater efficiency
  • Developing Lead Magnets: Insights on crafting compelling lead magnets to attract subscribers
  • Monetization Strategies: Strategies for turning your email list into a profitable asset
  • Evaluating Email Performance: Understand how to measure the success and impact of your email campaigns
  • Applying Marketing Tips to Specific Niches: Tailor email marketing strategies to fit your specific industry or niche for maximum effectiveness

Why we like it

We are particularly impressed with "300 Email Marketing Tips" for its clarity, simplicity, and actionable advice. Meera Kothand has a unique ability to demystify complex marketing concepts, making them accessible and practical for business owners of all levels. The book is well-organized, offering easy-to-follow tips that can be immediately implemented, regardless of where you are in your email marketing journey. We value how Meera emphasizes not just list growth, but also nurturing and engaging an audience, focusing on creating a community of fans rather than mere subscribers. Her approach is refreshing in the often overwhelming world of digital marketing, making this book a valuable resource for anyone looking to enhance their email marketing efforts and genuinely connect with their audience.

Staff Pick

The Email Lifeline

How to Increase Your E-Mail Marketing Profits by 300% Using a Simple Formula
By: Anik Singal
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4.1
MTS Reviews
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Book length: 126 pages
Published: June 2016
Recommended for:
Digital Marketers, Business Owners, Entrepreneurs

About the book

The Email Lifeline by Anik Singal offers a comprehensive guide to mastering email marketing. It provides actionable strategies and a formula aimed at increasing email marketing profits significantly. Singal draws on his extensive experience, offering insights that are valuable for both beginners and advanced practitioners in the field.

What you will learn

  • Creating Impactful Content: Learn to write emails that initiate meaningful conversations and make your messages stand out in crowded inboxes
  • Strategic List Growth: Discover effective strategies for building and nurturing an engaged subscriber list
  • Analytics Mastery: Gain insights on leveraging analytics to refine your email marketing tactics continuously
  • Converting Readers to Customers: Master the art of turning subscribers into loyal customers
  • Segmentation and Personalization: Understand the power of segmentation and personalization in elevating the effectiveness of your campaigns

Why we like it

We appreciate "The Email Lifeline" for its straightforward approach to demystifying email marketing. Anik Singal's methods are not only insightful but also practical, providing digital marketers with tools to effectively communicate with their audience. His emphasis on building a responsive email list and creating content that genuinely engages readers is particularly impressive. The book serves as an excellent guide for those looking to establish a direct, impactful communication line with their customers. Its actionable advice is beneficial for both newcomers and experienced marketers, offering fresh perspectives on enhancing email marketing campaigns. The simplicity with which complex strategies are presented makes this book a valuable addition to any digital marketer's arsenal.

Staff Pick

Email Marketing Rules

184 Best Practices to Optimize the Subscriber Experience and Drive Business Success
By: Chad S. White
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4.2
MTS Reviews
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Paperback
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Details:
Book length: 402 pages
Published: March 2023
Recommended for:
Marketers, Business Owners, Digital Marketers, Email Marketers

About the book

Email Marketing Rules by Chad S. White is a comprehensive guide that offers deep insights into the best practices of email marketing. In its 4th edition, the book covers a wide range of topics, including industry perspectives, laws, deliverability, list building, welcome emails, subject lines, email design, seasonality, targeting, automation, and much more. It's designed to help you master the often misunderstood marketing channel of email, guiding you through its complexities to optimize the subscriber experience and drive business success.

What you will learn

  • Best Practices in Email Marketing: Discover 184 rules that cover every aspect of email marketing, from strategy to execution
  • Crafting Effective Emails: Learn how to create emails that are visually appealing, engaging, and responsive across devices
  • Subscriber Experience Optimization: Understand how to enhance the subscriber experience to increase engagement and conversions
  • Practical Application: Gain insights from practical examples and case studies that demonstrate how to apply these best practices in real-world scenarios
  • Measuring Success: Explore methods for tracking and analyzing the performance of email campaigns to continually improve strategies

Why we like it

We appreciate "Email Marketing Rules" for its depth and breadth of content, covering a comprehensive range of topics that are crucial for successful email marketing. Chad S. White’s extensive experience in the industry is evident in the detailed and practical advice provided throughout the book. We value the emphasis on not just technical aspects, but also on the strategic thinking necessary to create emails that resonate with audiences and drive business success. The book's structure, offering clear rules and guidelines, makes it an easy-to-follow and implement resource for marketers. Its focus on real-world application and examples adds an additional layer of usefulness for readers looking to apply these strategies effectively.

Staff Pick

Email Persuasion

Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing
By: Ian Brodie
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4.2
MTS Reviews
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Book length: 162 pages
Published: November 2013
Recommended for:
Marketers, Business Owners, Entrepreneurs, Business Consultants

About the book

Email Persuasion by Ian Brodie is a comprehensive guide to mastering email marketing. It's designed for both novices and experienced marketers, offering deep insights into engaging audiences, building authority, and boosting sales. Brodie draws from his extensive experience, providing strategies that blend personal expertise with proven tactics from leading email marketing professionals.

What you will learn

  • Effective Email Marketing Techniques: Discover best practices for captivating and engaging your audience
  • Building Authority Through Email: Learn how to establish yourself as an industry leader using email communication
  • Strategies for Sales Generation: Understand how to effectively use email marketing to drive sales and grow your business
  • Timeless Email Strategies: Get insights into email marketing strategies that have enduring relevance and applicability

Why we like it

We appreciate "Email Persuasion" by Ian Brodie for its clear, actionable insights into email marketing. The book skillfully balances foundational concepts and advanced strategies, making it accessible and valuable for both new and seasoned marketers. Brodie's approach, combining personal experiences with professional wisdom, offers a practical guide to captivating audiences, establishing authority, and driving sales through email. It's a must-read for anyone eager to leverage the power of email marketing to grow their business.

Staff Pick

Email Marketing Demystified

Build a Massive Mailing List, Write Copy That Converts, and Generate More Sales
By: Matthew Paulson
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4.2
MTS Reviews
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Paperback
Kindle
Audiobook
Details:
Audiobook length: 6 hours and 57 minutes
Book length: 272 pages
Published: October 2022
Recommended for:
Business Owners, Digital Marketers, Startup Founders

About the book

Email Marketing Demystified (Third Edition) by Matthew Paulson is a comprehensive guide that delves into effective strategies for email marketing. This edition updates its predecessor with the latest in email marketing tactics and tools, reflecting the rapidly evolving digital landscape. It emphasizes the enduring importance of email in the ever-shifting world of social media, underlining its pivotal role in digital communication and commerce.

What you will learn

  • The Evergreen Significance of Email: Understanding why email remains the most reliable communication platform online, even with changing social media trends
  • List Building Strategies: Methods to grow your email list significantly, scaling from thousands to millions of subscribers
  • Crafting Compelling Copy: Insights into writing persuasive email content that engages the audience and drives conversions
  • Latest Email Marketing Practices: Up-to-date tactics and tools for modern email marketing, ensuring the knowledge is current and applicable
  • Generating Revenue through Email: Strategies for monetizing your email list effectively, transforming subscribers into a significant source of income

Why we like it

We value "Email Marketing Demystified" for its authenticity and practical insights. Matthew Paulson's experience as a successful entrepreneur adds significant weight to his advice, making the book a reliable guide for both novices and seasoned marketers. The focus on actionable strategies, backed by real-life experiences and success stories, provides readers with both the inspiration and the tools needed to succeed in email marketing. The book is particularly commendable for its straightforward and reader-friendly approach, making complex concepts accessible to all.

Staff Pick

The New Email Revolution

Save Time, Make Money, and Write Emails People Actually Want to Read!
By: Robert W. Bly
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4
MTS Reviews
Availability:
Paperback
Kindle
Details:
Book length: 362 pages
Published: June 2018
Recommended for:
Marketers, Email Marketers

About the book

The New Email Revolution: Save Time, Make Money, and Write Emails People Actually Want to Read! by Robert W. Bly is a modern guide to mastering email marketing in today's digital landscape. With over three decades of experience in business-to-business, high-tech, and direct response marketing, Bly brings a wealth of knowledge to this book. Known as "America's top copywriter," he delves into creating effective email content that captures attention, drives response, and builds meaningful customer relationships. This book is ideal for professionals transitioning from academia to the business world, as well as for seasoned marketers looking to update their skills. Filled with practical insights and not just theoretical concepts, it serves as a valuable resource for learning about contemporary internet and email marketing strategies.

What you will learn

  • Effective Email Writing Skills: Learn how to craft compelling email content that resonates with readers and prompts action
  • Time-Saving Techniques: Discover strategies to create efficient email marketing campaigns without sacrificing quality
  • Engagement and Conversion Tactics: Understand how to write emails that not only engage but also convert subscribers into customers
  • Foundational Knowledge for Professionals: Gain foundational insights perfect for individuals transitioning into professional email marketing roles
  • Contemporary Marketing Insights: Stay updated with the latest trends and techniques in internet and email marketing

Why we like it

We recommend "The New Email Revolution" for its combination of foundational theory and practical application. Robert W. Bly's reputation and expertise lend credibility and depth to the content, making it a reliable guide for anyone looking to excel in email marketing. The book’s clear and engaging writing style makes it accessible to both new professionals and experienced marketers. We value its focus on creating emails that not only attract attention but also foster genuine connections with the audience. This book stands out for its practicality and relevance in the ever-evolving field of digital marketing.

Permission Marketing

Turning Strangers Into Friends And Friends Into Customers
By: Seth Godin
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4.1
MTS Reviews
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Audiobook
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Audiobook length: 2 hours and 1 minute
Book length: 256 pages
Published: February 2007
Recommended for:
Marketers, Business Owners, Entrepreneurs

About the book

In "Permission Marketing," Seth Godin challenges the traditional advertising paradigm with his revolutionary concept of earning the audience's consent before sending them marketing messages. The book criticizes the inefficiency of "Interruption Marketing," which disrupts consumers’ activities, and promotes a more respectful and effective approach. By seeking permission first, marketers can create more personalized and relevant communications, fostering trust and long-lasting relationships with customers.

What you will learn

  • The Inefficacy of Traditional Advertising: Understand why conventional "Interruption Marketing" methods, which seek to grab attention abruptly, are less effective in today's cluttered advertising landscape.
  • Permission-Based Marketing Principles: Learn the foundational aspects of obtaining consumer consent before delivering marketing messages, ensuring more engaging and welcomed interactions.
  • Building Customer Relationships: Discover strategies to cultivate long-term customer relationships through trust and repeated, permission-based engagements.
  • Applying Permission Marketing in Various Media: Gain insights into how this concept is applicable and effective across different media, including the internet and traditional marketing channels.
  • Case Studies and Practical Applications: Benefit from real-world examples and case studies demonstrating the successful application of permission marketing strategies.

Why we like it

Permission Marketing is a game-changer for anyone in digital marketing. Seth Godin, an acclaimed marketing guru, brings a fresh perspective that's more relevant than ever in our hyper-connected world. The book's emphasis on respect for the consumer's time and attention is a much-needed departure from aggressive marketing tactics. It presents a practical framework, not just a theory, which you can apply to your marketing strategies for more meaningful and effective customer engagement. Reading this book is like receiving a masterclass in modern marketing ethics and techniques, highlighting the importance of building trust and offering value to customers. Whether you're new to digital marketing or a seasoned professional, Godin’s insights will help you navigate the digital landscape with more empathy and efficiency, fostering relationships that are beneficial for both businesses and consumers.

Natural Orders

Email Marketing Automation Strategy for Small Online Business
By: Matt Treacey
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4
MTS Reviews
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Book length: 196 pages
Published: September 2022
Recommended for:
Small Business Owners, Digital Marketers, Entrepreneurs, Email Marketers

About the book

Natural Orders: Email Marketing Automation Strategy for Small Online Business by Matt Treacey is a comprehensive guide for small business owners aiming to maximize their email marketing. Treacey's unique approach, combining his digital marketing and ecological science background, offers an "ecosystem approach" to email marketing. This method focuses on developing a healthy, engaged, and profitable email database that mimics successful natural growth systems.

What you will learn

  • Ecosystem Approach to Email Marketing: Treacey's innovative approach models email strategy on natural growth systems
  • Building Healthy Email Databases: Learn to cultivate an engaged and profitable email list
  • Maximizing Email Impact: Gain insights on effective email marketing strategies that deliver results
  • Unique Analogies and Implementable Systems: The book offers relatable analogies and practical systems easy to replicate for email marketing success

Why we like it

We appreciate "Natural Orders" for its clear, practical approach to email marketing tailored for small online businesses. Matt Treacey’s expertise and unique perspective make the book an insightful and actionable guide. We value his focus on automation and how it can be used effectively to grow a business, alongside his real-world experience that adds credibility and depth to his advice. The book's straightforward style, devoid of fluff, offers tangible strategies that readers can immediately implement to see positive results in their email marketing campaigns. It’s a comprehensive guide that covers all the essential aspects of email marketing, making it a valuable tool for anyone looking to enhance their digital marketing strategies.

Being Direct

Making Advertising Pay
By: Lester Wunderman
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4.1
MTS Reviews
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Hardcover
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Book length: 336 pages
Published: December 1996
Recommended for:
Marketers, Advertising Executives, Business Owners

About the book

Being Direct: Making Advertising Pay by Lester Wunderman is a seminal work in the field of direct marketing, authored by the pioneer of this highly successful modern technique. Wunderman, who passed away at the age of 98, was renowned for crafting advertising strategies that were directly targeted to prospective customers, based on their interests and characteristics. This book is a reflection of his vast experience and innovative approach, offering insights into the world of direct marketing that remain relevant and impactful. Ideal for both seasoned professionals and newcomers to the field, the book provides a comprehensive understanding of direct marketing principles and practices. Wunderman's wisdom and foresight make this book a crucial resource for anyone in the advertising and marketing industry.

What you will learn

  • Foundations of Direct Marketing: Gain insights into the pioneering techniques and principles of direct marketing
  • Strategies for Targeted Advertising: Understand how to craft advertising campaigns that resonate with specific audience segments
  • Innovative Marketing Ideas: Discover new and creative ideas for enhancing your marketing and advertising strategies
  • Impactful Advertising Techniques: Learn from real-world examples and the experiences of a renowned advertising expert
  • Historical Perspective on Modern Marketing: Explore the evolution of advertising and direct marketing from one of its founding figures

Why we like it

We value "Being Direct: Making Advertising Pay" for its historical significance and its enduring relevance in the marketing world. Lester Wunderman's contributions to the field of direct marketing are expertly captured in this book, making it a treasure trove of knowledge and wisdom. The book’s insightful exploration of targeted advertising strategies and innovative marketing techniques is both enlightening and inspiring. It's a must-read for those looking to understand the roots of modern marketing and gain practical knowledge from one of the industry's giants.

Email Copywriting Prompts for Beginners

Copywriting Exercises for Beginner Copywriters
By: Michael Nardi
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3.9
MTS Reviews
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Paperback
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Details:
Book length: 105 pages
Published: September 2023
Recommended for:
Copywriters, Email Marketers

About the book

Email Copywriting Prompts for Beginners: Copywriting Exercises for Beginner Copywriters by Michael Nardi is an insightful resource for those starting out in the field of copywriting. It's packed with practical tips, examples, and exercises tailored to improve writing skills across various aspects of copywriting. From crafting compelling headlines and calls to action to adapting writing for different audiences and styles, Nardi's guide offers comprehensive and accessible guidance.

What you will learn

  • Copywriting Fundamentals: Grasp the basics of creating engaging and effective copy.
  • Versatile Writing Techniques: Learn to adapt your writing for diverse audiences and purposes.
  • Practical Exercises: Implement hands-on exercises to refine your copywriting skills.
  • Engagement Strategies: Master the art of writing captivating headlines, subheadings, bullet points, and calls to action.
  • Improving Writing Style: Discover how to enhance your writing tone and style for varied copywriting scenarios.

Why we like it

We find "Email Copywriting Prompts for Beginners" highly beneficial for its practical and hands-on approach to learning copywriting. Michael Nardi’s expertise and clear, engaging writing style make the book accessible to novices and a valuable tool for seasoned writers seeking to hone their skills. The inclusion of real-world examples and interactive exercises provides an immersive learning experience, ensuring readers not only understand the concepts but can also apply them effectively in their work.

Holistic Email Marketing

A Practical Philosophy to Revolutionise Your Business and Delight Your Customers
By: Kath Pay
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3.9
MTS Reviews
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Paperback
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Audiobook
Details:
Audiobook length: 6 hours and 37 minutes
Book length: 294 pages
Published: November 2020
Recommended for:
Email Marketers, Digital Marketers, Business Owners, Entrepreneurs

About the book

Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers by Kath Pay is a standout work in the world of email marketing literature. Pay, a recognized thought leader with over two decades of experience in the field, provides a fresh and comprehensive take on optimizing email marketing strategies.

What you will learn

  • Advanced Email Marketing Strategies: Deep dive into sophisticated strategies that go beyond basic tactics and metrics
  • Holistic Approach to Campaigns: Understand how to incorporate various elements like creativity, data, and customer insights into your email marketing
  • Creating Engaging Content: Learn how to develop content that not only captivates but also converts
  • Data-Centric Email Programs: Insights into leveraging data for more targeted and effective email marketing
  • Innovative Techniques: Discover innovative approaches to email marketing that can set your campaigns apart

Why we like it

We value "Holistic Email Marketing" for its comprehensive and forward-thinking approach to email marketing. Kath Pay’s wealth of experience and innovative mindset shines through the pages, offering readers not just strategies but a philosophy on email marketing. The book is a treasure trove of insights for both experienced marketers and newcomers. It stands out for its emphasis on a holistic approach, which encourages readers to think beyond conventional metrics and tactics and focus on truly understanding and engaging their audience. The actionable advice and innovative ideas presented make this book a go-to resource for anyone looking to excel in email marketing.

Ultimate Guide to Email Marketing for Business


By: Susan Gunelius
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3.9
MTS Reviews
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Paperback
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Book length: 226 pages
Published: May 2018
Recommended for:
Business Owners, Email Marketers, Digital Marketers

About the book

Ultimate Guide to Email Marketing for Business by Susan Gunelius offers a comprehensive exploration of email marketing strategies and tactics, tailored for business growth. Susan Gunelius, with her extensive background in marketing, branding, and copywriting, brings over two decades of corporate experience into this guide. Her expertise is reflected in the way she meticulously covers the various aspects of email marketing. The book is particularly beneficial for those starting to build their email list, as well as seasoned marketers looking for fresh insights. Gunelius’ approach combines theoretical understanding with practical applications, making the book a valuable resource for a wide range of professionals seeking to enhance their email marketing efforts.

What you will learn

  • Email List Building: Strategies for effectively growing and managing an email list
  • Crafting Compelling Emails: Tips on creating emails that engage and convert subscribers
  • Advanced Marketing Techniques: In-depth look at sophisticated email marketing tactics for seasoned practitioners
  • Comprehensive Email Marketing Strategies: Holistic approaches to email marketing for businesses, from start to finish
  • Practical Applications and Examples: Real-world examples and actionable advice for applying the concepts discussed

Why we like it

We appreciate the "Ultimate Guide to Email Marketing for Business" for its thoroughness in covering a wide range of email marketing topics. Susan Gunelius’ depth of knowledge and experience shines throughout the book, offering readers both foundational principles and advanced strategies. Her writing strikes a balance between informative and engaging, making the book a valuable read for both novices and experienced marketers. The combination of strategic insights and practical tips makes this guide a useful tool for anyone looking to improve their email marketing campaigns.

Email Marketing Mastery

The Step-By-Step System for Building an Email List of Raving Fans Who Buy From You and Share Your Message
By: Tom Corson-Knowles
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3.9
MTS Reviews
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Paperback
Kindle
Audiobook
Details:
Audiobook length: 1 hour and 53 minutes
Book length: 90 pages
Published: August 2016
Recommended for:
Small Business Owners, Entrepreneurs, Digital Marketers

About the book

Tom Corson-Knowles' "Email Marketing Mastery" is tailored for beginners in email marketing, providing a foundational understanding and practical steps for effective email list building and management. The book delves into the basics of email marketing, conversions, and email analytics, and emphasizes low-cost email marketing systems. Its approach is designed to simplify email marketing, eliminating jargon and complex explanations​ (Mailmodo)​.

What you will learn

  • Email List Setup: Step-by-step guidance on setting up an email list
  • Effective Management Strategies: Tips for managing your email list for maximum impact
  • Building Relationships: How to use email sequences to connect with subscribers
  • Practical Case Studies: Real-world examples to illustrate successful email marketing strategies
  • Understanding Different Web Pages: Insights into the purposes and differences of launch pages, landing pages, and squeeze pages

Why we like it

We admire "Email Marketing Mastery" for its thorough, straightforward approach to email marketing. Tom Corson-Knowles’ expertise and clarity make complex concepts accessible to readers of all levels. We value the practical advice given throughout the book, making it a useful tool for anyone looking to start or enhance their email marketing efforts. The inclusion of actual case studies and the author's personal experiences add depth and authenticity to the advice provided. This book is a commendable resource for its ability to demystify email marketing and provide actionable strategies that can lead to tangible results.

The Rebel’s Guide to Email Marketing

Grow Your List, Break the Rules, and Win (Que Biz-tech)
By: DJ Waldow, Jason Falls
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3.9
MTS Reviews
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Book length: 325 pages
Published: January 2012
Recommended for:
Marketers, Business Owners, Entrepreneurs, Email Marketers

About the book

The Rebel's Guide to Email Marketing by D.J. Waldow and Jason Falls is an innovative and insightful guide to email marketing that challenges conventional wisdom and encourages marketers to think outside the box. The book is aimed at helping you grow your list, optimize every aspect of your campaigns, and achieve positive returns in a market that constantly evolves.

What you will learn

  • Redefining Email Marketing Rules: The book encourages questioning and sometimes breaking traditional email marketing rules to find what truly works for your audience
  • Optimizing Campaign Elements: It covers how to optimize every component of your message and campaign, from calls to action to integration with social media
  • Encouraging List Growth and Opt-In: Learn strategies for driving list growth directly impacting your top line and encouraging opt-ins by simplifying the signup process
  • Bringing Creativity into Email: It emphasizes the importance of creativity and humor in your email content
  • Leveraging Technology: The book explores how to use various technologies like QR codes and texting to grow your email list and makes informed decisions about technical aspects like prechecked opt-in boxes

Why we like it

We appreciate "The Rebel's Guide to Email Marketing" for its bold approach to a well-established marketing channel. The authors' willingness to challenge the status quo and encourage experimentation is both inspiring and practical. We value the book's focus on tailoring strategies to specific audiences, emphasizing that the best practices are those that work best for your subscribers. Waldow and Falls' expertise is evident in their detailed and example-rich content, making complex concepts easily digestible and applicable. This book stands out for its engaging style and its ability to inject fresh ideas into email marketing strategies.

E-Mail Marketing For Dummies


By: John Arnold
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3.8
MTS Reviews
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Paperback
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Book length: 384 pages
Published: April 2011
Recommended for:
Marketers, Small Business Owners, Entrepreneurs

About the book

E-Mail Marketing For Dummies by John Arnold is an essential guide for anyone diving into email marketing. The book, updated to reflect new trends and technologies, serves as a practical manual for marketers at all levels. It offers a thorough understanding of email marketing's fundamentals, from strategy development to execution.

What you will learn

  • Strategy and Objectives: Learn to map out an email marketing strategy with clear objectives
  • List Building and Content Creation: Get insights into building a quality email list and making your email content valuable
  • Legal Compliance: Understand the legalities to ensure compliance with anti-spam laws
  • Social Media Integration: Discover how to integrate email marketing with social media effectively
  • Performance Tracking: Learn the techniques for tracking and interpreting the results of your campaigns

Why we like it

We appreciate how "E-Mail Marketing For Dummies" breaks down the intricate world of email marketing into digestible, actionable insights. John Arnold's expertise shines through, offering guidance that ranges from basic principles to advanced tactics. The book's practicality is its strongest suit, making it an ideal desk reference for both newcomers and experienced marketers. Its comprehensive coverage of the latest trends and legal guidelines makes this book a reliable resource for crafting effective email marketing campaigns that resonate with audiences and comply with regulations. Whether you're crafting your first campaign or looking to refine your strategies, this book offers valuable insights to enhance your marketing efforts.

How to Set Up an Email Marketing Campaign

The Ultimate Step-by-Step Illustrated Guide!
By: John Lagoudakis
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3.5
MTS Reviews
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Paperback
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Book length: 96 pages
Published: November 2013
Recommended for:
Entrepreneurs, Small Business Owners, Digital Marketers, Email Marketers

About the book

How to Set Up an Email Marketing Campaign: The Ultimate Step-by-Step Illustrated Guide! by John Lagoudakis is a comprehensive and user-friendly guide for setting up successful email marketing campaigns. Drawing on his extensive experience in affiliate marketing and online income generation, Lagoudakis provides readers with a clear, step-by-step approach to email marketing. This book is particularly useful for beginners and those who have found email marketing overwhelming or complex in the past. Lagoudakis focuses on making the process accessible and manageable, ensuring that each step is well-explained and easy to follow, without any unnecessary fluff or complexity. His methodical approach makes this book an excellent resource for anyone looking to start or improve their email marketing efforts.

What you will learn

  • Fundamentals of Email Marketing: Gain a solid understanding of the basics of email marketing and its importance
  • Step-by-Step Campaign Setup: Learn how to set up an email marketing campaign from start to finish, including choosing the right tools and platforms
  • Creating Effective Emails: Discover best practices for crafting emails that engage and convert your audience
  • Avoiding Common Pitfalls: Tips for avoiding common mistakes and pitfalls in email marketing
  • Strategies for Success: Strategies and techniques for maintaining and growing your email marketing efforts over time

Why we like it

We appreciate "How to Set Up an Email Marketing Campaign" for its clarity and practicality. John Lagoudakis’ straightforward and concise writing style makes this guide an easy and informative read, especially for those new to the field of email marketing. We value the book’s focus on providing a thorough, step-by-step approach that demystifies the process of creating and running email campaigns. Lagoudakis’ expertise and ability to convey complex ideas in simple terms make this book an excellent starting point for beginners, as well as a useful refresher for more experienced marketers.

Email Marketing for Profit

The Ultimate Guide
By: Jason Morgan
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3.3
MTS Reviews
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Paperback
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Details:
Book length: 35 pages
Published: June 2018
Recommended for:
Business Owners, Digital Marketers, Email Marketers

About the book

Email Marketing for Profit: The Ultimate Guide to Creating an Email Marketing Strategy for Lifetime Sales in 2018 by Jason Morgan is an insightful guide into the lucrative world of email marketing. Aimed at both skeptics and enthusiasts of this marketing tool, the book offers a comprehensive look at crafting effective email marketing strategies that can lead to sustained sales and profitability. Jason Morgan, a marketing professional, brings a wealth of practical knowledge to the book, making it an invaluable resource for readers seeking to exploit the full potential of email marketing. The book is particularly relevant for those who have been hesitant about the efficacy of email marketing, providing them with the necessary tools and confidence to embark on successful email campaigns.

What you will learn

  • Effective Email Marketing Strategies: Developing long-term strategies for successful email marketing campaigns
  • Maximizing Profit through Email: Techniques for leveraging email marketing for maximum sales and profit
  • Utilizing Templates and Resources: Practical tools and templates provided by the author to enhance email marketing efforts
  • Overcoming Doubts about Email Marketing: Addressing common misconceptions and challenges associated with email marketing
  • Modern Email Marketing Practices: Insights into contemporary email marketing tactics and how they align with current consumer behaviors

Why we like it

Email Marketing for Profit is particularly commendable for its practical approach, offering tangible tools and resources, including templates, to its readers. Jason Morgan's expertise shines through in the book, making it an authoritative guide for both novices and seasoned marketers. The book's clarity and focus on profitability make it a must-read for anyone looking to harness the full power of email marketing in the modern digital landscape. It’s a valuable tool for demystifying the process and demonstrating the true potential of email marketing.

Marketing Automation & Online Marketing

Automate Your Business Through Marketing Best Practices Such as Email Marketing and Search Engine Optimization
By: George Pain
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3.6
MTS Reviews
Availability:
Paperback
Hardcover
Kindle
Audiobook
Details:
Audiobook length: 1 hour and 14 minutes
Book length: 74 pages
Published: August 2019
Recommended for:
Business Owners, Digital Marketers, Entrepreneurs

About the book

Marketing Automation and Online Marketing by George Pain provides an insightful guide into the interconnected realms of marketing automation, email marketing, and SEO. The book offers a blueprint for transforming business practices by harnessing these powerful online marketing tools.

What you will learn

  • Foundations of Marketing Automation: Understand the core concepts and benefits of marketing automation in the digital age
  • Email Marketing Excellence: Learn effective strategies for email marketing to enhance audience engagement
  • Mastering SEO: Discover key SEO techniques to improve online visibility and drive organic traffic
  • Integrating Marketing Strategies: Gain insights on how to seamlessly blend email marketing, SEO, and other online marketing practices for maximum impact
  • Practical Application: Real-world applications and examples that illustrate the effective implementation of these strategies

Why we like it

We appreciate "Marketing Automation and Online Marketing" for its comprehensive and user-friendly approach. George Pain’s expertise in setting up and managing online businesses is evident in the practical advice and real-world examples he provides. The book stands out for its ability to break down complex topics into digestible information, making it suitable for both beginners and those with some knowledge of marketing automation. Pain's focus on actionable insights and the inclusion of relevant case studies makes this book a valuable tool for anyone looking to incorporate automation in their marketing strategies.

From Zero to One Million Followers

Become an Influencer with Social Media Viral Growth Strategies on You Tube, Twitter, Facebook, Instagram, and The Secrets to Make Your Personal Brand Known
By: Jake A. Clark
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3.2
MTS Reviews
Availability:
Paperback
Kindle
Audiobook
Details:
Audiobook length: 3 hours and 26 minutes
Book length: 138 pages
Published: January 2020
Recommended for:
Social Media Marketers, Digital Marketers, Content Creators

About the book

From Zero to One Million Followers by Jake A. Clark is a strategic guide for those aiming to enhance their personal brand through social media. Clark's book provides a roadmap for understanding and leveraging various social media platforms, emphasizing the importance of connecting content with consumers. The book details algorithms of platforms like YouTube, Instagram, Facebook, and Twitter and offers insights into optimizing content for each

What you will learn

  • Platform-Specific Growth Strategies: Detailed tactics for growing a following on YouTube, Twitter, Facebook, and Instagram
  • Building a Personal Brand: Insights into developing a strong, recognizable personal brand across social media
  • Practical Implementation: Clear guidance on how to practically apply strategies for social media growth
  • Viral Content Creation: Tips for creating content that has the potential to go viral and capture a wider audience
  • Influencer Marketing Insights: Understanding the landscape of influencer marketing and how to position oneself effectively in it

Why we like it

We value "From Zero to One Million Followers" for its depth and detailed approach to social media growth and personal branding. Jake A. Clark offers a no-nonsense, comprehensive guide that is filled with actionable advice rather than fluff. The book’s focus on specific platforms allows readers to tailor their strategies according to their preferred channels, making it a versatile and practical resource. Clark's insights into viral content creation and personal branding are particularly useful for anyone looking to establish a strong presence in the ever-evolving world of social media.

104 Ideas for Your Newsletter

A complete introduction to the power of email marketing + 104 brilliant ideas to write your newsletters, by a Marketing expert. 200+ pages to save hours of work
By: Daniele Sala
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3.2
MTS Reviews
Availability:
Paperback
Kindle
Details:
Book length: 103 pages
Published: November 2020
Recommended for:
Digital Marketers, Content Creators, Business Owners

About the book

104 Ideas for your Newsletter: A complete introduction to the power of email marketing + 104 brilliant ideas to write your newsletters, by a Marketing expert. 200+ pages to save hours of work by Daniele Sala is a comprehensive guide aimed at enhancing the effectiveness of email marketing strategies. Daniele, an Italian marketing expert with extensive global experience, brings together a collection of innovative ideas and practical advice for crafting impactful newsletters. This book provides a blend of creative concepts and email marketing tactics, making it a valuable resource for digital marketers. Despite some limitations in design and data-based substantiation, the book offers a wealth of ideas that can inspire and improve email marketing campaigns.

What you will learn

  • Innovative Newsletter Ideas: A compilation of 104 creative ideas to enhance newsletter content
  • Email Marketing Strategies: Fundamental principles and strategies for successful email marketing
  • Global Marketing Perspectives: Insights derived from the author's international experience in marketing
  • Practical Tips for Digital Marketers: Hands-on advice to save time and improve newsletter quality
  • Diverse Cultural Marketing Tactics: Learning how different cultures and regions can influence email marketing approaches

Why we like it

104 Ideas for your Newsletter stands out for its practicality and straightforward presentation of a wide range of newsletter concepts. Daniele Sala’s global perspective and his emphasis on creative and culturally diverse marketing strategies are particularly valuable for marketers looking to add variety and innovation to their email campaigns.

Email Marketing for Complex Sales Cycles

Proven Ways to Produce a Continuous Flow of Prospects and Profits with Effective Spam-Free Email System
By: Winton Churchill
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3.3
MTS Reviews
Availability:
Paperback
Details:
Book length: 160 pages
Published: July 2008
Recommended for:
Sales Professionals, Email Marketers

About the book

Email Marketing for Complex Sales Cycles: Proven Ways to Produce a Continuous Flow of Prospects and Profits with Effective Spam-Free Email System by Winton Churchill is an essential guide for professionals navigating the intricate world of B2B email marketing. Drawing from over 25 years of experience in sales and marketing, Churchill offers valuable insights into handling complex sales cycles through effective email strategies. This book stands out for its ability to demystify complex sales concepts and present them in a relatable, engaging manner. It’s tailored for businesses that face prolonged decision-making processes in their sales, providing strategies to accelerate these cycles and enhance decision-making confidence in prospects. With a focus on spam-free and effective email marketing, the book is a key resource for sales managers, marketing professionals, and business owners.

What you will learn

  • Navigating Complex Sales Cycles: Understand the dynamics of complex B2B sales and how to effectively engage prospects
  • Effective Email Marketing Strategies: Learn how to create email campaigns that resonate with B2B clients and drive sales
  • Accelerating Decision-Making: Strategies for speeding up the sales process and facilitating quicker decision-making among prospects
  • Spam-Free Email Techniques: Learn how to craft email content that is impactful yet avoids being flagged as spam
  • Real-World Applications: Gain insights from practical, straightforward advice applicable to real business scenarios

Why we like it

We value "Email Marketing for Complex Sales Cycles" for its expert approach to a challenging aspect of sales and marketing. Winton Churchill's extensive experience lends credibility and depth to the content, making it a reliable guide for anyone looking to improve their B2B email marketing strategies. The book is particularly notable for its engaging style, making complex topics accessible and understandable. We appreciate the emphasis on practical, actionable advice, which allows readers to apply the concepts directly to their own business scenarios.