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Copywriting Books

Hand-curated list of the best copywriting books

Copywriting books are a great way to build and extend your knowledge in copywriting. We will help you find the right ones!

Updated: May 6, 2024, 5:47pm
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Staff Pick

Influence

The Psychology of Persuasion
By: Robert B. Cialdini
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5
MTS Reviews
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Audiobook length: 20 hours and 43 minutes
Book length: 592 pages
Published: July 1905
Recommended for:
Psychologists, Business leaders, Sales Professionals, Marketers

About the book

Influence, New and Expanded: The Psychology of Persuasion delves into the underlying mechanics of why people are persuaded by certain requests and how this knowledge can be ethically applied in various aspects of life, including business. Through compelling narratives and personal anecdotes, Dr. Cialdini illuminates the principles of persuasion that govern human behavior. This expanded edition offers fresh insights, including Dr. Cialdini's own experiences with influence, demonstrating the universal nature of persuasion and how it can be wielded effectively yet ethically.

What you will learn

  • The Core Principles of Influence: Understanding the key drivers such as reciprocity, commitment and consistency, social proof, authority, liking, and scarcity
  • Real-World Applications: How these principles play out in daily decisions, sales, marketing, and leadership
  • Self-Awareness and Defense: Recognizing influence tactics in use around you, so you can make more autonomous decisions
  • Ethical Persuasion: How to apply these principles ethically and responsibly in business and personal interactions
  • Behavioral Insights: Deep insights into human psychology and behavior, supported by extensive scientific research

Why we like it

Dr. Cialdini's "Influence" stands out for its profound insights backed by rigorous scientific research, presented in a manner that is both engaging and relatable. The expanded content adds even greater depth, making it an invaluable resource for anyone looking to understand or apply the principles of persuasion in their professional or personal lives. The book's emphasis on ethical application is particularly commendable, reflecting Dr. Cialdini's commitment to positive influence. Whether you're a marketer seeking to refine your approach, a business leader aiming to enhance your persuasive skills, or simply curious about the psychology behind decision-making, this book offers essential guidance.

Staff Pick

Jab, Jab, Jab, Right Hook

How to Tell Your Story in a Noisy Social World
By: Gary Vaynerchuk
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4.6
MTS Reviews
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Audiobook length: 5 hours and 41 minutes
Book length: 224 pages
Published: November 2013
Recommended for:
Digital Marketers, Influencers, Content Creators, Entrepreneurs, Business Owners, Social Media Managers

About the book

Jab, Jab, Jab, Right Hook offers a strategic approach to telling your brand's story effectively in the competitive social media landscape.

What you will learn

  • Effective social media storytelling involves a combination of value-driven content and well-timed, impactful messages.
  • The book provides practical examples of how to create content that resonates with the audience.
  • Delivering the right message at the right time is essential to cut through the social media noise.

Why we like it

Gary Vaynerchuk's "Jab, Jab, Jab, Right Hook" is a masterclass in understanding the nuances of social media marketing. We appreciate this book for its practical, actionable advice that is grounded in Vaynerchuk's vast experience and success stories. His candid and direct style makes complex strategies accessible, offering readers a clear path to elevating their social media presence. The book's focus on value-driven engagement is a reminder of the importance of building genuine connections, making it a must-read for marketers, entrepreneurs, and anyone looking to make an impact online.

Staff Pick

Cashvertising

How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
By: Drew Eric Whitman
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4.6
MTS Reviews
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Audiobook length: 6 hours and 17 minutes
Book length: 208 pages
Published: November 2008
Recommended for:
Marketers, Entrepreneurs, Business Owners, Advertising Executives

About the book

Cashvertising by Drew Eric Whitman dives deep into the psychological tactics used by ad agencies to increase the effectiveness of their advertising campaigns. Whitman brings almost four decades of advertising expertise to this book, distilling complex consumer psychology into actionable strategies that anyone can use to boost their advertising results. From small business owners to marketing professionals at large corporations, readers will find an array of techniques to make their advertising more compelling and ultimately more successful. The book covers everything from basic principles of human motivation (referred to as "Life Force 8") to specific copywriting power words, making it a comprehensive guide for anyone looking to enhance their marketing skills.

What you will learn

  • Understanding Consumer Psychology: Learn the core principles of what drives people to make purchasing decisions.
  • Life Force 8: Explore the eight basic instincts that drive human behavior and how to tap into these to enhance advertising effectiveness.
  • Practical Advertising Techniques: Gain insights into proven techniques and strategies that can immediately improve your ad copy.
  • Enhanced Communication Skills: Develop skills to craft messages that speak directly to potential customers' needs and desires.
  • Step-by-Step Advertising Guide: Follow detailed instructions on how to create ads that resonate with and motivate potential buyers.

Why we like it

We value "Cashvertising" for its straightforward and practical approach to advertising. Drew Eric Whitman uses direct language and real-world examples to break down sophisticated marketing theories into digestible, actionable parts. This book is particularly effective because it doesn't just tell you what works, but it explains why these strategies work, providing a deeper understanding of consumer behavior and advertising psychology.

Staff Pick

The Ultimate Sales Letter

Attract New Customers, Boost Your Sales
By: Dan S. Kennedy
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4.5
MTS Reviews
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Audiobook length: 4 hours and 45 minutes
Book length: 240 pages
Published: February 2011
Recommended for:
Marketers, Business Owners, Entrepreneurs, Sales Professionals, Copywriters

About the book

The Ultimate Sales Letter by Dan S. Kennedy is a comprehensive guide that offers detailed insights into crafting persuasive sales letters to attract new customers and boost sales. Kennedy, a seasoned marketer and copywriter, combines his extensive experience with practical advice to help readers understand and master the art of the sales letter. From understanding your audience to creating compelling calls to action, Kennedy covers all aspects of the sales letter process. His step-by-step approach not only helps in writing effective copy but also in understanding the psychology behind why certain strategies work.

What you will learn

  • Audience Understanding: Learn how to deeply understand your target market, including their needs, desires, and pain points, to tailor your message effectively.
  • Copywriting Techniques: Discover a variety of techniques to grab attention, build interest, and prompt action from readers.
  • Structuring Your Sales Letter: Kennedy provides a clear framework for constructing your sales letter from the headline down to the P.S., ensuring every element works hard to convert.
  • Overcoming Objections: Gain skills in anticipating and addressing potential customer objections within your copy, making your arguments more persuasive.
  • Testing and Optimizing: Learn methods for testing different elements of your sales letter and optimizing based on performance to maximize response rates.

Why we like it

We appreciate "The Ultimate Sales Letter" for its actionable content and easy-to-follow structure. Dan S. Kennedy's straightforward writing style makes complex concepts accessible to readers of all levels, from novice copywriters to seasoned marketing professionals. The book's emphasis on understanding the psychology of your audience sets it apart from other sales writing guides by demonstrating how to align your business goals with the needs and wants of your customers.

Staff Pick

The Adweek Copywriting Handbook

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
By: Joseph Sugarman
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4.5
MTS Reviews
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Audiobook length: 11 hours and 9 minutes
Book length: 368 pages
Published: November 2006
Recommended for:
Marketers, Copywriters, Business Owners, Advertising Professionals

About the book

The Adweek Copywriting Handbook by Joseph Sugarman is a definitive guide to writing powerful advertising and marketing copy. This book provides readers with proven techniques and insights learned from Sugarman's successful career in direct marketing. He explains the psychological principles that drive people to make purchases and how to harness these principles to create compelling sales messages. Sugarman's guide covers everything from the basics of good writing to advanced selling strategies and crafting effective sales letters that resonate with readers and motivate them to buy.

What you will learn

  • Fundamentals of Copywriting: Understand the basic principles of crafting engaging and persuasive copy.
  • Psychological Triggers: Learn how to use psychological triggers that can lead to increased sales.
  • Structure of Sales Copy: Discover the effective structure of sales copy that can lead to successful campaigns.
  • Analysis of Sales Letters: Gain insights from Sugarman's analysis of successful sales letters, learning what works and why.
  • Practical Tips and Techniques: Implement Sugarman’s practical techniques to improve your own writing and sales results.

Why we like it

We appreciate "The Adweek Copywriting Handbook" for its practical advice and the depth of knowledge Joseph Sugarman shares with his readers. Sugarman's engaging style and the use of real-world examples make complex concepts accessible and applicable. This book not only teaches the mechanics of writing but also delves into the psychology behind effective advertising, providing a comprehensive toolkit for anyone involved in writing for sales.

Staff Pick

This is Marketing

You Can’t Be Seen Until You Learn to See
By: Seth Godin
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5
MTS Reviews
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Audiobook length: 7 hours and 2 minutes
Book length: 288 pages
Published: November 2018
Recommended for:
Entrepreneurs, Small Business Owners, Marketers

About the book

This Is Marketing by Seth Godin offers a transformative perspective on the essence of marketing in the modern age. Godin challenges conventional notions of marketing as a mere promotional tool and instead presents it as a noble endeavor aimed at creating meaningful change in the world. Through insightful anecdotes and practical advice, he guides readers on a journey to understand the profound impact marketing can have when approached with empathy, authenticity, and purpose.

What you will learn

  • The philosophy of modern marketing and its role in effecting meaningful change in the world.
  • The importance of clarifying the change you seek to make and identifying your target audience.
  • Strategies for building trust, fostering community, and serving your audience's needs authentically.
  • How to create tension and drive action through your marketing efforts.
  • Practical insights and processes for implementing effective marketing strategies in various contexts.

Why we like it

We're captivated by Seth Godin's profound insights into the transformative power of marketing as a force for positive change. His emphasis on authenticity, empathy, and service resonates deeply with our values, challenging us to rethink our approach to marketing as a noble pursuit. "This Is Marketing" offers a wealth of practical wisdom and actionable strategies, empowering readers to craft meaningful connections with their audience and drive genuine impact. Godin's clear, engaging writing style makes complex concepts accessible to readers of all backgrounds, while his anecdotes and examples bring key principles to life. Whether you're an entrepreneur, marketer, or business leader, this book provides invaluable guidance for navigating the ever-evolving landscape of marketing with integrity and purpose.

Staff Pick

Predictably Irrational

The Hidden Forces That Shape Our Decisions
By: Dan Ariely
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4.5
MTS Reviews
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Audiobook length: 7 hours and 22 minutes
Book length: 384 pages
Published: April 2010
Recommended for:
Marketers

About the book

Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dr. Dan Ariely explores the intriguing world of human decision-making, revealing that our choices are often less logical than we think. Through a series of experiments and insightful analysis, Ariely demonstrates how irrational behaviors pervade everyday life, affecting everything from our shopping habits to our relationships. The book challenges the traditional economic assumption that people always act rationally, instead unveiling the hidden influences that can lead us to make unpredictable decisions.

What you will learn

  • The Influence of Relativity: Understand how people evaluate options not in isolation but compared to others, influencing decisions from purchases to life choices.
  • The Allure of Free: Learn why the concept of "free" is so powerful and how it can lead to irrational choices that aren’t necessarily beneficial.
  • Social Norms vs. Market Norms: Discover how social and market norms influence behavior differently and the implications for business and personal interactions.
  • The Effects of Procrastination: Explore strategies to combat procrastination by understanding its impact on long-term planning and immediate gratification.
  • Behavioral Economics in Action: Gain insights into how behavioral economics applies to real-world scenarios, offering tools for better decision-making.

Why we like it

We are impressed by "Predictably Irrational" for its engaging and accessible approach to explaining complex psychological and economic concepts. Dr. Dan Ariely uses relatable experiments and examples that reveal the often unseen forces shaping our decisions. This book illuminates the quirks of human behavior in a way that is both educational and entertaining, making it a must-read for anyone interested in understanding the deeper mechanisms of human thought and action. What truly sets this book apart is its practical relevance. By understanding the patterns of irrational behavior, readers can learn to make better decisions, both personally and professionally.

Staff Pick

Hey Whipple, Squeeze This

Hey Whipple, Squeeze This
By: Luke Sullivan
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4.5
MTS Reviews
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Book length: 416 pages
Published: February 2022
Recommended for:
Advertising Professionals, Marketers

About the book

Hey Whipple, Squeeze This by Luke Sullivan is a compelling guide to creating captivating advertising. This book dives deep into the art and science of advertising, from concepting and execution to navigating the industry's inherent chaos. Sullivan combines practical advice with personal anecdotes, making this work not only informative but also highly engaging. It's a toolkit for fostering creativity and effectiveness in advertising campaigns, offering insights that are applicable both to newcomers and seasoned professionals in the field.

What you will learn

  • Effective Advertising Strategies: Techniques for crafting ads that grab attention and make a lasting impact.
  • Navigating Industry Challenges: Insights into handling the pressures and unpredictable nature of the advertising industry.
  • Creative Process and Execution: Guidance on developing ideas, writing copy, and designing campaigns that resonate.
  • Professional Growth: Tips for building a compelling portfolio and advancing your career in advertising.
  • Maintaining Passion and Humor: Advice on keeping a sense of humor and passion in the often tumultuous world of advertising.

Why we like it

We appreciate "Hey Whipple, Squeeze This" for its honest and humorous take on the advertising industry. Luke Sullivan's experience provides a treasure trove of wisdom that is both practical and inspiring. The book does a fantastic job of balancing the seriousness of career growth with the necessity of creativity and enjoyment in one’s work. It’s filled with actionable advice that can ignite a creative spark and enhance anyone’s ability to create impactful advertising.

Staff Pick

Building a Story Brand

Clarify Your Message So Customers Will Listen
By: Donald Miller
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4.8
MTS Reviews
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Audiobook length: 4 hours and 56 minutes
Book length: 240 pages
Published: October 2017
Recommended for:
Every Marketer

About the book

Building a StoryBrand by Donald Miller offers a transformative approach to marketing by leveraging the power of storytelling to connect with customers. Miller introduces the StoryBrand Framework, a seven-part process designed to help businesses clarify their message, making it easier for customers to listen, engage, and buy. The book is centered around the idea that customers are the heroes of their own stories, and brands succeed when they position themselves as guides to help these heroes overcome challenges. Through practical steps and examples, Miller demonstrates how to craft compelling narratives that resonate with audiences and drive business growth.

What you will learn

  • The Fundamentals of Storytelling in Marketing: Understand how to use the seven elements of storytelling to make your brand more appealing and memorable to your target audience.
  • Clarifying Your Brand Message: Learn techniques to simplify your brand's message so that it cuts through the noise and directly speaks to your customers' needs and desires.
  • Positioning the Customer as the Hero: Discover the importance of making the customer the focal point of your story, positioning your brand as the guide that helps them achieve their goals.
  • Creating Effective Calls to Action: Gain insights on how to craft compelling calls to action that motivate customers to engage with your brand and make purchases.
  • Avoiding Common Marketing Mistakes: Learn to identify and avoid common pitfalls in marketing messaging that can alienate customers or dilute your brand's impact.

Why we like it

We're truly impressed with "Building a StoryBrand" by Donald Miller. Its straightforward approach reshapes marketing into a clear, engaging journey. The book's strength lies in its practical application across any business, making complex concepts accessible and actionable. Through real-life examples and a compelling narrative, Miller guides readers to refine and articulate their brand's message with precision. The result? A deeper, more meaningful connection with audiences. This book isn't just about theory; it's a tested pathway to enhancing communication and achieving tangible results. For anyone aiming to elevate their marketing strategy, this guide is a beacon, inspiring a shift towards more impactful storytelling. It's a testament to the power of clarity and empathy in crafting messages that resonate.

Staff Pick

Breakthrough Advertising


By: Eugene M. Schwartz
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4.5
MTS Reviews
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Book length: 236 pages
Published: January 2004
Recommended for:
Marketers, Copywriters, Advertising Professionals

About the book

Breakthrough Advertising by Eugene M. Schwartz is not just another book on advertising; it's an exploration into the depths of what makes advertising work. Schwartz, recognized as one of the most influential ad copywriters in the 20th century, presents advanced concepts in advertising psychology and persuasion that remain as relevant today as they were at the time of writing. This book delves into the mechanisms that trigger sales, exploring how to harness human motivation in crafting compelling advertising messages.

What you will learn

  • Market Sophistication: Understand different market stages and how to write copy that resonates with where your audience currently is.
  • The Five Stages of Awareness: Learn to tailor your advertising based on the awareness level of your potential customers about their problem and your solution.
  • Headline Development: Techniques for crafting powerful headlines that capture attention and compel readers.
  • Copywriting Strategies: Advanced strategies for turning features into compelling benefits that drive the consumer response.
  • Mass Desire: How to tap into the prevailing mass desires of your audience and align your product as the perfect solution.

Why we like it

We appreciate "Breakthrough Advertising" because it transcends typical marketing manuals and offers deep insights into consumer psychology and persuasive communication. Schwartz's methodologies prompt you to think critically about how and why people buy, providing tools that are adaptable to any marketing era, including today's digital age.

Staff Pick

They Ask You Answer

A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
By: Marcus Sheridan
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4.5
MTS Reviews
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Audiobook length: 9 hours and 32 minutes
Book length: 352 pages
Published: August 2019
Recommended for:
Business Owners, Marketers, Sales Professionals, Entrepreneurs, Small to Medium Business Owners

About the book

They Ask, You Answer by Marcus Sheridan is a revolutionary guide focusing on inbound sales, content marketing, and addressing the needs of the digital consumer. The core philosophy is simple yet transformative: educate your prospects by answering their questions honestly and comprehensively. This approach challenges traditional sales and marketing tactics, advocating for a strategy where understanding and addressing customer queries is the key to effective marketing and sales success. The book illustrates how this strategy can drive significant business growth, as seen in Sheridan's own experience with his company, River Pools, during the 2008 economic crash.

What you will learn

  • Answering Customer Questions: Understand the importance of addressing customer queries directly to build trust and authority
  • The Impact of Inbound Marketing: Learn how effective inbound marketing can significantly increase website traffic, lead conversion, and sales
  • Virtual Selling Techniques: Discover how to adapt to the rising demand for virtual sales processes, especially in the post-pandemic business landscape
  • The Power of Self-Service Tools: Gain insights into how self-service tools can enhance customer experience and lead qualification
  • Aligning Sales and Marketing: Learn the importance of sales and marketing alignment for successful content strategy implementation
  • Adopting Marketing Technologies and CRM: Understand the role of technology in tracking and enhancing the effectiveness of inbound marketing efforts

Why we like it

We are impressed by "They Ask, You Answer" for its insightful and revolutionary approach to inbound sales and content marketing. Marcus Sheridan's practical advice, drawn from his own experiences, is relatable and easy to implement. The book excels in illustrating how to gain trust by educating customers, a strategy crucial in today's information-rich yet trust-deficient digital marketplace. It's inspiring to see how addressing customer queries head-on can transform the sales process, making it more efficient and consumer-friendly. Furthermore, the emphasis on video content is particularly pertinent, considering the growing dominance of visual media in digital marketing. This book is not just theoretical; it provides actionable steps for businesses of all sizes to adapt and succeed. Sheridan's engaging writing and inclusion of diverse case studies make it an enjoyable and educational read.

Staff Pick

Obviously Awesome

How to Nail Product Positioning so Customers Get It, Buy It, Love It
By: April Dunford
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4.5
MTS Reviews
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Audiobook length: 3 hours and 31 minutes
Book length: 202 pages
Published: May 2019
Recommended for:
Entrepreneurs, Product Managers, Marketers

About the book

Obviously Awesome by April Dunford is a definitive guide on product positioning, specifically tailored for technology companies looking to simplify complex products for their customers. Dunford, with her extensive background in launching and positioning tech products, breaks down the often misunderstood concept of positioning into a clear, actionable framework. This book guides readers through a 10-step process to craft compelling positioning that helps products stand out in crowded markets. It’s designed for anyone looking to ensure their offerings are instantly perceived as obviously awesome by target customers.

What you will learn

  • Framework for Effective Positioning: Understand the step-by-step process to define and refine your product’s positioning, making it resonate with the target market.
  • Differentiation Strategies: Learn how to clearly differentiate your product from competitors in a way that is easily understood by customers.
  • Market Identification: Gain insights into identifying and targeting the right market segment to maximize product impact and success.
  • Implementation Tactics: Discover practical tips on applying your new positioning strategy across marketing and sales channels.
  • Real-world Examples: Benefit from Dunford’s extensive experience with relatable examples and case studies that illustrate the principles in action.

Why we like it

We appreciate "Obviously Awesome" for its clear, no-nonsense approach to a crucial aspect of product marketing. April Dunford's expertise shines through as she demystifies the complexities of positioning with her structured methodology, making the book an invaluable resource for both newcomers and seasoned professionals in the tech industry. Her engaging writing style, combined with practical advice and humor, makes the book not only informative but also enjoyable to read.

Staff Pick

The Copywriter’s Handbook


By: Robert W. Bly
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4.4
MTS Reviews
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Audiobook length: 14 hours and 3 minutes
Book length: 496 pages
Published: April 2020
Recommended for:
Copywriters, Marketers, Content Creators, Business Owners

About the book

The Copywriter's Handbook by Robert W. Bly is a comprehensive guide for anyone looking to master the art of copywriting. This book serves as a practical manual for crafting persuasive written content across various marketing mediums. With clear explanations and a straightforward style, Bly breaks down the complexities of copywriting into manageable parts, making it accessible for beginners while still offering valuable insights for more experienced marketers. Covering everything from traditional advertising copy to digital content strategies, including email marketing and web copy, Bly provides tools and techniques that are crucial for today's dynamic marketing environments.

What you will learn

  • Fundamentals of Copywriting: Gain a solid foundation in the principles of copywriting, including how to write clear, concise, and compelling copy.
  • Writing for Different Formats: Learn the nuances of crafting content for various platforms, such as emails, websites, and social media.
  • Enhancing Persuasiveness: Discover techniques to enhance the persuasiveness of your copy, making it more likely to convert readers into customers.
  • Adapting to Digital Trends: Stay updated with the latest in digital copywriting strategies and how they can be applied to modern marketing campaigns.
  • Improving Conversion Rates: Implement strategies that increase the effectiveness of your copy in terms of engagement and conversion rates.

Why we like it

We appreciate "The Copywriter’s Handbook" for its thorough and insightful approach to teaching copywriting. Robert W. Bly's expertise is evident throughout the book, which is packed with actionable advice that readers can immediately apply to their writing tasks. The handbook’s updated content for digital marketing ensures that it remains relevant in an ever-evolving industry.

Staff Pick

The Boron Letters


By: Gary C. Halbert, Bond Halbert
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4.4
MTS Reviews
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Book length: 146 pages
Published: June 2013
Recommended for:
Marketers, Copywriters, Entrepreneurs

About the book

The Boron Letters by Gary C. Halbert and Bond Halbert is a collection of letters written by Gary Halbert, a legendary figure in the world of direct marketing and copywriting, to his son Bond. Written during Gary's time in Boron Federal Prison Camp, these letters are both personal and educational, offering life advice alongside invaluable marketing and copywriting insights. The letters cover a broad range of topics from health and exercise to profound marketing strategies, emphasizing the importance of understanding human psychology and effective communication in business.

What you will learn

  • Fundamentals of Copywriting: Master the basics of crafting compelling copy that grabs attention and motivates action.
  • Marketing Strategy: Learn how to identify hot markets first, then find or create a product that fits, rather than the reverse.
  • Personal Discipline: Understand the impact of physical health on mental acuity and productivity, especially in creative endeavors like writing and marketing.
  • Practical Life Lessons: Gain insights into broader life strategies, such as the importance of daily exercise and proper diet, and how these contribute to success in business.
  • Historical Context of Marketing: Explore the evolution of marketing strategies from direct mail to digital, with commentary that bridges past practices with current digital marketing trends.

Why we like it

We appreciate "The Boron Letters" for its unique blend of personal fatherly advice and professional guidance. Gary Halbert's approach to teaching by blending life lessons with professional skills offers a holistic view of success. The letters are candid, filled with anecdotes and practical advice that make the teachings tangible and relatable. The inclusion of Bond Halbert's commentary in later editions adds a layer of modern interpretation and application, making the classic advice relevant to today's digital marketing landscapes.

Staff Pick

Made to Stick

Why Some Ideas Survive and Others Die
By: Chip Heath, Dan Heath
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4.4
MTS Reviews
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Audiobook length: 8 hours and 37 minutes
Book length: 336 pages
Published: January 2007
Recommended for:
Entrepreneurs, Business leaders, Marketers, Social Innovators

About the book

Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath dives into the fascinating world of why some ideas gain traction and others falter. The book, harnessing a blend of social history, psychology, and anecdotes, presents a compelling exploration of how ideas can be crafted to be memorable and influential. It draws upon diverse examples, from urban legends to business success stories, to provide a comprehensive analysis of the anatomy of ideas that resonate and endure.

What you will learn

  • Core of Ideas: Understand the essence of an idea and how maintaining this core is crucial for its stickiness.
    Unexpectedness: Learn how surprising elements can captivate attention and make an idea more memorable.
    Concreteness: Discover the importance of specificity and clarity in making an idea understandable and retainable.
    Credibility: Gain insights into building trust and believability around an idea.
    Emotional Connection: Explore how tapping into emotions can enhance the impact and retention of an idea.
    Power of Stories: Realize how incorporating narratives can effectively convey ideas and inspire action.

Why we like it

Made to Stick stands out for its insightful, yet accessible approach to understanding how ideas resonate. The Heaths' exploration of the SUCCESs framework offers invaluable lessons for anyone looking to influence and inspire, be it in business, education, or personal life. Their use of relatable examples, combined with solid research, makes the book not only informative but also engaging. It’s a brilliant read for those striving to make their messages more effective and memorable, whether they are marketers, educators, or just everyday communicators. The depth and breadth of applications for these principles, across various fields and personal scenarios, make this book a versatile tool in your arsenal. Its thought-provoking and entertaining nature ensures that the concepts discussed are themselves an embodiment of the 'sticky' ideas the Heath brothers advocate.

Staff Pick

Everybody Writes

Your Go-To Guide to Creating Ridiculously Good Content
By: Ann Handley
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4.3
MTS Reviews
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Hardcover
Details:
Book length: 298 pages
Published: September 2014
Recommended for:
Content Creators, Bloggers, Business Owners, Entrepreneurs, Marketers

About the book

This book offers practical guidance to marketers, content creators, and anyone aiming to produce compelling marketing content. Ann Handley addresses the writing challenges faced by modern marketers while emphasizing the importance of empathy, storytelling, and developing a personal style. The book is organized into concise, easily digestible chapters, blending humor with actionable advice that covers everything from grammar tips to storytelling strategies.

What you will learn

  • Writing Fundamentals: Tips on effective writing practices, such as prioritizing clarity and engaging the reader with an honest voice.
  • Grammar and Usage: Guidance on common grammar rules and stylistic choices, including the active versus passive voice and avoiding jargon.
  • Storytelling Techniques: Advice on crafting compelling narratives that resonate with audiences, using familiar yet surprising analogies and keeping content simple yet impactful.
  • Content Creation Strategies: Strategies for various types of content like blog posts, web pages, and social media updates.
  • Practical Writing Tools: Resources and tools to enhance writing and content creation, from readability tips to avoiding common pitfalls.

Why we like it

We find "Everybody Writes" by Ann Handley to be an invaluable resource for anyone involved in writing or content creation. Handley's expertise and experience shine through every page, making complex concepts accessible and actionable. We appreciate the book’s practical nature, offering immediate applications to improve writing and content strategy. The author’s engaging style, combined with useful tips and insights, makes the book enjoyable to read and easy to understand. Handley’s emphasis on empathy and understanding the audience's needs is particularly compelling, underscoring the importance of creating content that truly serves and resonates with readers. The diverse range of topics covered, from grammar and style to content marketing strategies, ensures that the book is relevant for a wide audience, from beginners to experienced marketers. In summary, "Everybody Writes" stands out as a go-to guide for crafting content that is not only compelling but also deeply considerate of the reader’s experience.

Staff Pick

How to Write Seductive Web Copy

An Easy Guide to Picking Up More Customers
By: Henneke Duistermaat
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4.3
MTS Reviews
Availability:
Kindle
Details:
Book length: 75 pages
Published: June 2013
Recommended for:
Small Business Owners, Startup Founders, Digital Marketers, Copywriters, Content Marketer, Content Creators

About the book

How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers by Henneke Duistermaat is a practical and engaging guide designed to help entrepreneurs, marketers, and business owners improve their web copywriting skills. The book focuses on effective strategies to attract and convert website visitors into customers through compelling and persuasive content. Henneke's approach simplifies the art of copywriting, making it accessible for beginners and a refresher for experienced marketers. She covers fundamental aspects of web copy, from understanding your audience and defining your value proposition to writing benefits-focused content that resonates with readers.

What you will learn

  • Understanding Your Audience: Learn how to identify and speak directly to your target audience's needs and desires.
  • Crafting a Value Proposition: Develop clear and compelling value propositions that highlight the unique benefits of your products or services.
  • Writing Benefits-Oriented Copy: Focus on writing copy that emphasizes the benefits of your offerings, rather than just their features.
  • Editing for Clarity and Persuasion: Gain insights into refining your copy to make it more persuasive and easier to read.
  • Practical Copywriting Exercises: Implement Henneke's exercises and use her downloadable cheat sheets to practice and improve your copywriting skills.

Why we like it

We appreciate 'How to Write Seductive Web Copy' for its straightforward and actionable advice. Henneke Duistermaat provides clear, concise guidance that is backed by practical examples and exercises which make the theoretical aspects of copywriting tangible and applicable. Her book is a resource that empowers readers to take immediate action in enhancing their website's effectiveness in attracting and converting customers.

Staff Pick

Ogilvy on Advertising


By: David Ogilvy
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4.3
MTS Reviews
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Details:
Book length: 224 pages
Published: March 1985
Recommended for:
Marketers, Entrepreneurs, Business Owners

About the book

Ogilvy on Advertising by David Ogilvy is a seminal work in the field of advertising, offering a comprehensive and insightful look into the strategies and practices that make effective advertising. Written by one of the giants of the industry, this book delves into Ogilvy's philosophy on advertising, which combines rigorous research with creative brilliance. It covers a wide array of topics, from the importance of brand image and the use of research in advertising to practical advice on copywriting, the role of visuals, and the intricacies of client relations. Ogilvy's clear, informative, and often witty writing makes the book an engaging and educational read for anyone in the field of marketing or interested in how advertising works.

What you will learn

  • The Role of Brand Personality: Understand how giving a product a distinctive personality can enhance its market appeal.
  • Importance of Research: Learn why market research is crucial and how it influences advertising strategies.
  • Principles of Effective Advertising: Discover the core principles that can make an advertisement successful, such as clarity, simplicity, and the focus on selling.
  • Copywriting Excellence: Gain insights into writing compelling copy that captures attention and persuades consumers.
  • Visuals in Advertising: Explore the significance of using strong visuals to complement and enhance the advertising message.

Why we like it

We admire "Ogilvy on Advertising" for its timeless wisdom and practical applications. David Ogilvy’s expertise shines through each chapter, offering a masterclass in the art and science of advertising. His approach is rooted in understanding human nature and consumer behavior, which he believes are constants that do not change over time, making his advice as relevant today as it was when first published. The book is not only a tutorial on creating effective advertisements but also a manifesto on how to run a successful advertising agency and maintain healthy client relationships. Ogilvy’s insistence on factual advertising, backed by research and devoid of unnecessary flair, is a lesson in integrity and effectiveness.

Scientific Advertising

Original Classic Edition
By: Claude Hopkins
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4.2
MTS Reviews
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Details:
Book length: 100 pages
Published: April 2022
Recommended for:
Marketers, Advertising Professionals, Business Owners, Entrepreneurs

About the book

Scientific Advertising by Claude C. Hopkins is a seminal text in the field of marketing and advertising. First published in the early 20th century, this book lays down the foundational principles of effective advertising. Hopkins introduces scientific approaches to advertising, emphasizing the importance of testing, measuring, and continually improving advertising techniques. His insights into consumer psychology, the power of headlines, and the necessity of concise and specific messaging remain pertinent to both traditional and digital marketing realms today.

What you will learn

  • Fundamentals of Advertising: The core principles that underpin successful advertising strategies.
  • The Importance of Testing: Methods for testing different advertising approaches to determine the most effective.
  • Consumer Psychology: Understanding what motivates customers to act and how to leverage this in your advertising.
  • Effective Copywriting: Techniques for crafting compelling copy that grabs attention and converts readers into customers.

Why we like it

We value "Scientific Advertising" for its timeless advice and straightforward approach to marketing. Claude Hopkins' emphasis on testing and empirical evidence is a precursor to today’s data-driven marketing strategies. This book is remarkably forward-thinking, providing readers with actionable insights that are still applicable in the modern era of marketing. Whether you're involved in digital marketing, e-commerce, or traditional media, Hopkins' techniques offer a robust framework for enhancing your advertising efforts.

Staff Pick

Web Copy That Sells

The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
By: Maria Veloso
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4.5
MTS Reviews
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Paperback
Kindle
Details:
Book length: 304 pages
Published: February 2013
Recommended for:
Content Marketer, Conversion Rate Optimization Specialists

About the book

Web Copy That Sells by Maria Veloso introduces a revolutionary approach to creating compelling web content that captures attention and drives sales. This book demystifies the process of crafting web copy that speaks directly to the interests and needs of readers, turning casual browsers into loyal customers. Veloso's method combines psychological tactics with practical writing tips, making it an invaluable resource for anyone looking to enhance their digital marketing efforts.

What you will learn

  • How to leverage psychological principles to create web copy that motivates readers to take action.
  • Techniques for crafting email marketing content that avoids spam filters and engages readers.
  • Strategies for optimizing web copy for various online platforms, including social media and mobile devices.
  • The art of using involvement devices to increase reader engagement and promote sales.
  • Best practices for evaluating and improving your web copy to maximize its effectiveness in driving conversions.

Why we like it

We appreciate "Web Copy That Sells" for its clear, actionable guidance on crafting web copy that not only attracts but also converts readers into customers. The book's comprehensive approach, from offering a structure for writing to applying psychological techniques, resonates with us because it shows how to enhance the value we provide to our readers and improve our marketing outcomes. Especially compelling are the insights on leveraging the psychology of persuasion, optimizing for different digital platforms, and the emphasis on the importance of informative content over marketing gimmicks. Although some critiques highlight areas for improvement, such as its treatment of B2B copywriting and the need for more contemporary examples, the overall consensus is that this book is a goldmine of useful information. It stands out for making the process of web copywriting accessible, enjoyable, and highly effective, proving to be a valuable asset for anyone serious about excelling in digital marketing and copywriting.

The 48 Laws of Power


By: Robert Greene
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4
MTS Reviews
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Audiobook
Details:
Audiobook length: 23 hours and 6 minutes
Book length: 480 pages
Published: November 2023
Recommended for:
Business leaders, Entrepreneurs

About the book

The 48 Laws of Power by Robert Greene is a detailed examination of the mechanisms of power used throughout history. Greene distills the wisdom of the ages into 48 comprehensive laws, covering everything from the importance of maintaining your options to the need to keep others dependent on you. Each law is detailed with historical examples that bring the concepts to life, making them easy to understand and apply to modern situations. The book serves as a tool for understanding one's surroundings and leveraging power effectively and ethically.

What you will learn

  • The Art of Power: Understand the fundamental principles of gaining, maintaining, and wielding power in personal and professional contexts.
  • Strategic Actions: Learn how to plan and strategize effectively using the laws, with insights on timing, visibility, and the creation of a formidable reputation.
  • Historical Contexts: Gain insights from a diverse array of historical examples, teaching lessons on power dynamics that are still applicable today.
  • Self-Protection: Recognize and defend against power plays from others, using knowledge of the laws to safeguard your position.
  • Ethical Considerations: Explore the moral dimensions of power, including how to use it responsibly and avoid common pitfalls of manipulation.

Why we like it

We appreciate "The 48 Laws of Power" for its in-depth exploration and pragmatic approach to understanding power dynamics. Robert Greene masterfully combines historical narrative with practical advice, making complex concepts accessible and engaging. This book is not just about gaining power; it also emphasizes the importance of ethical considerations and self-awareness. The laws provided are not only tactics for empowerment but also tools for self-defense in a competitive world. Its broad appeal lies in its ability to be applied across various aspects of life, including business, politics, and personal relationships. Whether you are a leader, an entrepreneur, or simply someone interested in the psychological aspects of influence, this book offers valuable lessons. It encourages critical thinking and a nuanced understanding of power, which is essential for anyone looking to navigate their way through complex social environments.

The Greatest Salesman in The World


By: Og Mandino
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4.5
MTS Reviews
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Audiobook
Details:
Audiobook length: 2 hours and 33 minutes
Book length: 112 pages
Published: January 2011
Recommended for:
Sales Professionals, Entrepreneurs

About the book

The Greatest Salesman in the World by Og Mandino is an inspiring blend of fiction and motivational philosophy. Presented through the engaging story of Hafid, a poor camel boy who achieves life's riches through adherence to simple yet powerful principles, the book provides a philosophical approach to salesmanship and success. Each of the ten ancient scrolls that Hafid receives contains timeless wisdom that, while ostensibly about sales, applies broadly to the principles of persistence, personal integrity, and self-discipline.

What you will learn

  • The Power of Good Habits: Discover the importance of establishing positive habits as a foundation for success.
  • Persistence and Perseverance: Learn why persistence is key in overcoming any difficulty or failure.
  • The Value of Self-Confidence: Gain insights into how self-confidence can enhance your potential in sales and life.
  • The Impact of Love: Explore how genuinely loving your product, yourself, and your clients can transform your sales approach.
  • Mastering Emotions: Understand the significance of controlling your emotions to foster resilience and a positive outlook.

Why we like it

We value "The Greatest Salesman in the World" for its profound simplicity and the timeless relevance of its teachings. Og Mandino's approach—using a narrative to explore and unpack vital life and sales principles—is particularly effective in making the lessons memorable and impactful. This book transcends the typical sales guide by providing wisdom that benefits anyone looking to improve their personal and professional life. The story of Hafid is not just motivational; it is transformational. It encourages readers not only to practice techniques but to adopt a philosophy of kindness, faith in oneself, and relentless effort.

The Power of Moments

Why Certain Experiences Have Extraordinary Impact
By: Chip Heath, Dan Heath
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4.4
MTS Reviews
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Paperback
Hardcover
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Audiobook
Details:
Audiobook length: 6 hours and 24 minutes
Book length: 320 pages
Published: October 2017
Recommended for:
Business leaders, Marketers

About the book

The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip and Dan Heath delves into the essence of why certain moments capture our attention and have a profound impact on our lives. The Heath brothers use a combination of research and real-world examples to show how we can intentionally create these powerful moments in business, education, and personal life. The book breaks down the elements that make experiences memorable and transformative, such as elevation, insight, pride, and connection, providing readers with the tools to craft significant moments that matter.

What you will learn

  • Creating Peak Moments: Understand how to elevate ordinary situations into memorable peak experiences that stand out.
  • Harnessing the Power of Insight: Learn techniques to deliver revelations that shift understanding and spur growth.
  • Building Pride: Discover strategies to recognize and commemorate achievements that foster a sense of accomplishment.
  • Deepening Connections: Gain insights into creating a sense of belonging and strengthening relationships through shared experiences.

Why we like it

We appreciate "The Power of Moments" for its insightful and practical approach to transforming mundane interactions into powerful and memorable experiences. The Heaths provide a compelling argument for the importance of peak moments in all aspects of life and offer actionable advice on how to create these moments. Their storytelling skillfully illustrates the concepts, making them easy to understand and apply, whether you're looking to enhance customer experience, boost employee engagement, or enrich personal relationships. This book is especially valuable because it teaches that with a bit of creativity and understanding, anyone can engineer moments that make life richer and more rewarding. It's not just about allowing great moments to happen but about crafting them with intention.

The Mom Test

How to talk to customers & learn if your business is a good idea when everyone is lying to you
By: Rob Fitzpatrick
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4.5
MTS Reviews
Availability:
Paperback
Kindle
Audiobook
Details:
Audiobook length: 3 hours and 50 minutes
Book length: 136 pages
Published: September 2013
Recommended for:
Entrepreneurs, Startup Founders, Product Managers

About the book

The Mom Test: How to Talk to Customers & Learn If Your Business is a Good Idea When Everyone Is Lying to You by Rob Fitzpatrick offers a practical guide for entrepreneurs on how to effectively engage with customers to validate business ideas. Fitzpatrick, drawing from his extensive experience in startups, debunks common misconceptions about customer interviews and provides a framework for gaining honest and useful feedback. The book emphasizes the importance of asking the right questions in the right way, avoiding biases, and interpreting responses to discern whether a business idea has genuine potential.

What you will learn

  • Asking the Right Questions: Learn how to craft questions that get to the truth of customer needs and avoid those that lead to misleading confirmations.
  • Interpreting Customer Feedback: Gain skills in differentiating between what customers say they will do and what they actually do.
  • Validating Business Ideas: Discover strategies for assessing the viability of your business idea based on real customer insights, not assumptions.
  • Customer Discovery Techniques: Understand how to conduct customer interviews that provide valuable insights without biasing the responses.
  • Applying Feedback to Your Business: Learn how to use customer feedback to make informed decisions about product development and business strategies.

Why we like it

We value "The Mom Test" for its straightforward and actionable approach to one of the most critical aspects of starting a new business: customer discovery. Rob Fitzpatrick delivers clear, concise advice that cuts through common fallacies and teaches readers how to engage in meaningful customer conversations. The book's emphasis on practical techniques over theoretical knowledge makes it a must-read for entrepreneurs who are serious about building a product that meets real customer needs. Fitzpatrick's approach is refreshingly honest and direct, focusing on real-world applications and avoiding the common pitfalls many new entrepreneurs fall into.