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Content Marketing Books

Hand-curated list of the best content marketing books

Content marketing books are a great way to build and extend your knowledge in content marketing. We will help you find the right ones!

Updated: May 6, 2024, 5:47pm
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Staff Pick

Jab, Jab, Jab, Right Hook

How to Tell Your Story in a Noisy Social World
By: Gary Vaynerchuk
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4.6
MTS Reviews
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Audiobook
Details:
Audiobook length: 5 hours and 41 minutes
Book length: 224 pages
Published: November 2013
Recommended for:
Digital Marketers, Influencers, Content Creators, Entrepreneurs, Business Owners, Social Media Managers

About the book

Jab, Jab, Jab, Right Hook offers a strategic approach to telling your brand's story effectively in the competitive social media landscape.

What you will learn

  • Effective social media storytelling involves a combination of value-driven content and well-timed, impactful messages.
  • The book provides practical examples of how to create content that resonates with the audience.
  • Delivering the right message at the right time is essential to cut through the social media noise.

Why we like it

Gary Vaynerchuk's "Jab, Jab, Jab, Right Hook" is a masterclass in understanding the nuances of social media marketing. We appreciate this book for its practical, actionable advice that is grounded in Vaynerchuk's vast experience and success stories. His candid and direct style makes complex strategies accessible, offering readers a clear path to elevating their social media presence. The book's focus on value-driven engagement is a reminder of the importance of building genuine connections, making it a must-read for marketers, entrepreneurs, and anyone looking to make an impact online.

Staff Pick

Content Inc.

How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
By: Joe Pulizzi
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4.6
MTS Reviews
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Hardcover
Kindle
Audiobook
Details:
Audiobook length: 6 hours and 50 minutes
Book length: 368 pages
Published: September 2015
Recommended for:
Entrepreneurs, Business Owners, Content Creators, Marketers

About the book

Content Inc. by Joe Pulizzi offers a unique approach to building a successful business through content marketing. The book focuses on developing an audience before selling anything to them, understanding their needs, and creating solutions they are willing to pay for. Pulizzi emphasizes finding a unique content "tilt" and building content around your passion and expertise to stand out in a crowded online space.

What you will learn

  • Audience Building First: The importance of building an audience before you have products or services to sell
  • Identifying Your 'Sweet Spot': How to combine your skills and passions to create unique and engaging content
  • The Content Tilt: Finding a unique angle that sets your content apart in your niche
  • Expanding Beyond Content: Leveraging your platform for speaking, book writing, and other monetization strategies
  • Developing a Content Strategy: Comprehensive guidance on creating content that resonates and cuts through the noise

Why we like it

Content Inc. is a masterclass in innovative content strategy, perfect for entrepreneurs and marketers alike. Pulizzi's expertise shines through in his clear, actionable advice for building a content-driven business from the ground up. The book is packed with insights on how to captivate an audience and develop a content niche, making it an invaluable resource for anyone looking to harness the power of content marketing to build a successful business. Whether you're just starting out or looking to refine your approach, "Content Inc." provides the tools and strategies needed to create a powerful and effective content marketing plan.

Staff Pick

Epic Content Marketing, Second Edition

Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3
By: Joe Pulizzi, Brian Piper
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4.5
MTS Reviews
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Hardcover
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Audiobook
Details:
Audiobook length: 9 hours and 45 minutes
Book length: 368 pages
Published: February 2023
Recommended for:
Content Marketer, Digital Marketers, Business Owners

About the book

Epic Content Marketing, Second Edition provides a comprehensive guide for marketers aiming to elevate their content strategy and embrace the opportunities presented by Web3. Pulizzi and Piper combine strategic foundations with practical advice, covering the spectrum from content creation and channel optimization to measuring success. The inclusion of Web3 content marketing strategies marks this edition as a forward-thinking resource for marketers looking to future-proof their tactics.

What you will learn

  • Strategic and tactical insights for developing a successful content marketing program.
  • Guidance on utilizing various channels effectively, with a focus on building sustainable platforms over "rented land" of social media.
  • Deep dives into the future of content marketing, including the role of Web3 and community building.
  • Practical steps for measuring the impact of content marketing efforts and optimizing for growth.
  • The importance of grounding content marketing in authenticity, strategic planning, and a desire for business growth.

Why we like it

We like this book because of its clarity, depth, and applicability to current marketing challenges. Readers value the strategic advice that helps avoid common pitfalls, such as overreliance on social media without investing in owned channels. The chapters on Web3 are particularly noted for providing a clear path forward in an emerging area of content marketing. Pulizzi and Piper's expertise and actionable advice make this a valuable tool for content marketers at all levels of experience.

Staff Pick

They Ask You Answer

A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
By: Marcus Sheridan
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4.5
MTS Reviews
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Audiobook
Details:
Audiobook length: 9 hours and 32 minutes
Book length: 352 pages
Published: August 2019
Recommended for:
Business Owners, Marketers, Sales Professionals, Entrepreneurs, Small to Medium Business Owners

About the book

They Ask, You Answer by Marcus Sheridan is a revolutionary guide focusing on inbound sales, content marketing, and addressing the needs of the digital consumer. The core philosophy is simple yet transformative: educate your prospects by answering their questions honestly and comprehensively. This approach challenges traditional sales and marketing tactics, advocating for a strategy where understanding and addressing customer queries is the key to effective marketing and sales success. The book illustrates how this strategy can drive significant business growth, as seen in Sheridan's own experience with his company, River Pools, during the 2008 economic crash.

What you will learn

  • Answering Customer Questions: Understand the importance of addressing customer queries directly to build trust and authority
  • The Impact of Inbound Marketing: Learn how effective inbound marketing can significantly increase website traffic, lead conversion, and sales
  • Virtual Selling Techniques: Discover how to adapt to the rising demand for virtual sales processes, especially in the post-pandemic business landscape
  • The Power of Self-Service Tools: Gain insights into how self-service tools can enhance customer experience and lead qualification
  • Aligning Sales and Marketing: Learn the importance of sales and marketing alignment for successful content strategy implementation
  • Adopting Marketing Technologies and CRM: Understand the role of technology in tracking and enhancing the effectiveness of inbound marketing efforts

Why we like it

We are impressed by "They Ask, You Answer" for its insightful and revolutionary approach to inbound sales and content marketing. Marcus Sheridan's practical advice, drawn from his own experiences, is relatable and easy to implement. The book excels in illustrating how to gain trust by educating customers, a strategy crucial in today's information-rich yet trust-deficient digital marketplace. It's inspiring to see how addressing customer queries head-on can transform the sales process, making it more efficient and consumer-friendly. Furthermore, the emphasis on video content is particularly pertinent, considering the growing dominance of visual media in digital marketing. This book is not just theoretical; it provides actionable steps for businesses of all sizes to adapt and succeed. Sheridan's engaging writing and inclusion of diverse case studies make it an enjoyable and educational read.

Staff Pick

Content Machine

Use Content Marketing to Build a 7-figure Business With Zero Advertising
By: Dan Norris
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4.4
MTS Reviews
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Audiobook
Details:
Audiobook length: 3 hours and 22 minutes
Book length: 224 pages
Published: August 2015
Recommended for:
Content Marketer, Entrepreneurs, Business Owners, Digital Marketers

About the book

Content Machine by Dan Norris outlines a strategy for leveraging content marketing to build a business with impressive growth without relying on traditional advertising methods. This book dives into the fundamentals of content marketing, guiding readers on creating impactful content and distinguishing themselves from the competition. Norris shares his personal journey of scaling his WordPress support business, WP Curve, to a significant annual revenue using mainly content marketing, spending very little on traditional advertising. The book is packed with actionable insights and strategies for entrepreneurs and marketers looking to boost their business growth through content marketing.

What you will learn

  • Content Marketing Fundamentals: Norris breaks down content marketing into an easily understandable and implementable process
  • Building and Scaling a Business with Content: Learn how to use content marketing as the backbone for business growth, emphasizing high-quality and differentiated content
  • Developing a Content Strategy: Insight into creating and executing a successful content marketing strategy that encompasses design, style, promotion, and long-term sustainability
  • Innovative Content Generation: Discover innovative ways to generate content ideas and how to multiply them effectively
  • Building a Content Marketing Team: Norris explains the steps to building a team that ensures the growth and prosperity of your content strategy

Why we like it

We appreciate "Content Machine" for its straightforward, actionable advice that is rooted in real-world experience. Dan Norris's journey from struggling entrepreneur to building a highly profitable business using content marketing alone is not just inspiring but also instructional. The book stands out for its emphasis on practicality, offering readers a comprehensive toolkit to build their content strategy. We find the inclusion of various approaches to content creation, along with real examples of these strategies in action, particularly useful. The book’s approach resonates well with those new to content marketing as well as seasoned professionals. It serves as a testament to the power of well-executed content marketing in the digital age, demonstrating that with the right strategy, even small businesses can achieve remarkable growth. Additionally, the downloadable resources provided are a significant value add, helping readers implement the strategies discussed.

Staff Pick

Made to Stick

Why Some Ideas Survive and Others Die
By: Chip Heath, Dan Heath
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4.4
MTS Reviews
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Audiobook length: 8 hours and 37 minutes
Book length: 336 pages
Published: January 2007
Recommended for:
Entrepreneurs, Business leaders, Marketers, Social Innovators

About the book

Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath dives into the fascinating world of why some ideas gain traction and others falter. The book, harnessing a blend of social history, psychology, and anecdotes, presents a compelling exploration of how ideas can be crafted to be memorable and influential. It draws upon diverse examples, from urban legends to business success stories, to provide a comprehensive analysis of the anatomy of ideas that resonate and endure.

What you will learn

  • Core of Ideas: Understand the essence of an idea and how maintaining this core is crucial for its stickiness.
    Unexpectedness: Learn how surprising elements can captivate attention and make an idea more memorable.
    Concreteness: Discover the importance of specificity and clarity in making an idea understandable and retainable.
    Credibility: Gain insights into building trust and believability around an idea.
    Emotional Connection: Explore how tapping into emotions can enhance the impact and retention of an idea.
    Power of Stories: Realize how incorporating narratives can effectively convey ideas and inspire action.

Why we like it

Made to Stick stands out for its insightful, yet accessible approach to understanding how ideas resonate. The Heaths' exploration of the SUCCESs framework offers invaluable lessons for anyone looking to influence and inspire, be it in business, education, or personal life. Their use of relatable examples, combined with solid research, makes the book not only informative but also engaging. It’s a brilliant read for those striving to make their messages more effective and memorable, whether they are marketers, educators, or just everyday communicators. The depth and breadth of applications for these principles, across various fields and personal scenarios, make this book a versatile tool in your arsenal. Its thought-provoking and entertaining nature ensures that the concepts discussed are themselves an embodiment of the 'sticky' ideas the Heath brothers advocate.

Staff Pick

Everybody Writes

Your Go-To Guide to Creating Ridiculously Good Content
By: Ann Handley
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4.3
MTS Reviews
Availability:
Hardcover
Details:
Book length: 298 pages
Published: September 2014
Recommended for:
Content Creators, Bloggers, Business Owners, Entrepreneurs, Marketers

About the book

This book offers practical guidance to marketers, content creators, and anyone aiming to produce compelling marketing content. Ann Handley addresses the writing challenges faced by modern marketers while emphasizing the importance of empathy, storytelling, and developing a personal style. The book is organized into concise, easily digestible chapters, blending humor with actionable advice that covers everything from grammar tips to storytelling strategies.

What you will learn

  • Writing Fundamentals: Tips on effective writing practices, such as prioritizing clarity and engaging the reader with an honest voice.
  • Grammar and Usage: Guidance on common grammar rules and stylistic choices, including the active versus passive voice and avoiding jargon.
  • Storytelling Techniques: Advice on crafting compelling narratives that resonate with audiences, using familiar yet surprising analogies and keeping content simple yet impactful.
  • Content Creation Strategies: Strategies for various types of content like blog posts, web pages, and social media updates.
  • Practical Writing Tools: Resources and tools to enhance writing and content creation, from readability tips to avoiding common pitfalls.

Why we like it

We find "Everybody Writes" by Ann Handley to be an invaluable resource for anyone involved in writing or content creation. Handley's expertise and experience shine through every page, making complex concepts accessible and actionable. We appreciate the book’s practical nature, offering immediate applications to improve writing and content strategy. The author’s engaging style, combined with useful tips and insights, makes the book enjoyable to read and easy to understand. Handley’s emphasis on empathy and understanding the audience's needs is particularly compelling, underscoring the importance of creating content that truly serves and resonates with readers. The diverse range of topics covered, from grammar and style to content marketing strategies, ensures that the book is relevant for a wide audience, from beginners to experienced marketers. In summary, "Everybody Writes" stands out as a go-to guide for crafting content that is not only compelling but also deeply considerate of the reader’s experience.

Staff Pick

The Content Code

Six essential strategies to ignite your content, your marketing, and your business
By: Mark W. Schaefer
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4.3
MTS Reviews
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Audiobook
Details:
Audiobook length: 6 hours and 28 minutes
Book length: 258 pages
Published: March 2015
Recommended for:
Digital Marketers, Content Creators, Business Owners, Entrepreneurs

About the book

The Content Code by Mark W. Schaefer addresses the challenges content creators face in the crowded digital space. The book explores strategies to ensure that high-quality content reaches and engages the intended audience, emphasizing the need for an "ignition plan" beyond content creation. Schaefer delves into the nuances of building relationships, emotional connections, and trust in the realm of content marketing.

What you will learn

  • Overcoming Content Shock: Strategies to make your content stand out in an oversaturated market
  • Ignition Plans for Content: Techniques for ensuring your content is seen and shared
  • Building Emotional Connections: How to create content that resonates and connects with your audience emotionally
  • Importance of Relationships in Marketing: The value of strong relationships in driving content engagement and trust
  • Efficacy of Content Marketing: Insightful approaches to enhance the impact and reach of your content marketing efforts

Why we like it

We admire "The Content Code" for its incisive analysis of the modern content marketing landscape and its emphasis on the critical aspect of content ignition. Schaefer’s approach to tackling 'content shock' is not only insightful but also practical, providing clear guidance for marketers in a digital age where content abundance can be overwhelming. We appreciate the book's focus on building deeper, more meaningful relationships with audiences and the emphasis on emotional connection, which is often overlooked in traditional content strategies. The blend of strategic thinking with actionable tactics makes this book a valuable resource. Schaefer’s engaging writing style, combined with real-world examples and research, makes the book both informative and enjoyable to read. It’s an essential read for anyone looking to elevate their content marketing strategy and make a real impact in the digital space.

Staff Pick

All Marketers are Liars

The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
By: Seth Godin
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4.2
MTS Reviews
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Audiobook length: 4 hours and 17 minutes
Book length: 240 pages
Published: April 2012
Recommended for:
Marketers, Entrepreneurs, Business leaders

About the book

All Marketers are Liars by Seth Godin is an insightful exploration into the world of marketing, focusing on the power of storytelling in creating successful campaigns. Godin argues that great marketing isn’t about features or benefits but about crafting a compelling story that fits the worldview of the audience. He emphasizes the need for authenticity in these stories, warning against crossing into deceit. This book dissects how consumers believe in the stories they want to believe, turning them into self-fulfilling truths, thereby shaping their perception of various products and services.

What you will learn

  • The Importance of Storytelling in Marketing: Discover the role of storytelling in shaping consumer perceptions and behaviors.
  • Aligning with the Consumer’s Worldview: Learn how to frame your story within the worldview of your target audience to maximize engagement.
  • The Dangers of Inauthentic Stories: Understand the pitfalls of dishonest marketing and the value of authenticity.
  • Bypassing the Traditional Gatekeepers: Gain insights into connecting directly with customers in a marketplace where traditional gatekeepers are becoming less relevant.
  • Marketing as a Spread of Ideas: Explore the expanded definition of marketing, including the spread of ideas in various fields beyond traditional product advertising.

Why we like it

We find "All Marketers Are Liars" compelling for its unconventional approach to marketing, emphasizing authenticity and storytelling over traditional sales tactics. Seth Godin's ability to articulate complex marketing concepts in a straightforward manner makes this book a valuable resource for marketers and consumers alike. We appreciate how Godin encourages marketers to embrace honesty and authentic connections with their audience, rather than relying on misleading narratives. His insights into consumer behavior and perception offer a fresh perspective on how marketing can be more ethical and effective. The book's focus on storytelling resonates with the current market trend where brands are seen as entities with values and stories, rather than just suppliers of products or services. This makes "All Marketers Are Liars" not only a thought-provoking read but also a relevant guide in today's rapidly changing marketing landscape.

Staff Pick

Youtility

Why Smart Marketing Is about Help Not Hype
By: Jay Baer
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4.2
MTS Reviews
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Hardcover
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Audiobook
Details:
Audiobook length: 4 hours and 51 minutes
Book length: 240 pages
Published: June 2013
Recommended for:
Marketers, Business Owners, Entrepreneurs

About the book

Youtility: Why Smart Marketing Is about Help Not Hype by Jay Baer introduces the concept of “youtility,” a marketing approach focused on being useful rather than just promotional. Baer advocates for building lasting relationships with customers through trust and helpfulness, rather than solely pushing products. He uses real-world examples to illustrate how companies, big and small, can apply the principles of youtility to genuinely connect with customers.

What you will learn

  • The Concept of Youtility: Understand the shift from traditional to helpful, customer-centric marketing
  • Building Customer Relationships: Strategies to create trust and long-term relationships with customers
  • Applying Youtility in Various Business Contexts: Insights on implementing this approach in diverse business scenarios

Why we like it

We appreciate "Youtility" for its forward-thinking approach and its emphasis on building genuine connections with customers. Jay Baer's shift from traditional marketing tactics to a more customer-centric approach resonates with us, especially in an era where consumers are bombarded with information. We find the concept of being useful as a cornerstone of marketing both refreshing and effective. The book is filled with practical advice, backed by real-life examples, which makes it an invaluable resource for marketers looking to adapt to the changing dynamics of consumer interaction. Baer's engaging writing style and incorporation of personal anecdotes make the book not only educational but also enjoyable to read. This shift towards utility in marketing aligns with our belief in creating lasting value for customers, making "Youtility" a must-read for modern marketers.

Staff Pick

Content Strategy for the Web


By: Kristina Halvorson, Melissa Rach
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4.2
MTS Reviews
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Paperback
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Book length: 224 pages
Published: February 2012
Recommended for:
Marketers, Content Creators, UX Designers

About the book

Content Strategy for the Web by Kristina Halvorson and Melissa Rach is a foundational guide for anyone involved in the creation, management, and governance of online content. Recognized as a key text in the field of content strategy, the book offers in-depth insights into planning, creating, and managing web content that effectively meets business and user needs.

What you will learn

  • Fundamentals of Web Content Strategy: Understand the principles and processes involved in creating a successful content strategy
  • Content Management Techniques: Learn best practices for managing content to enhance user experience and meet business objectives
  • Actionable Steps for Strategy Implementation: Discover practical steps for implementing content strategies in various organizational contexts

Why we like it

We highly appreciate "Content Strategy for the Web" for its clarity, depth, and practicality. Kristina Halvorson and Melissa Rach have created a resource that's not only insightful but also engaging and accessible. We admire the book’s ability to distill complex content strategy concepts into clear, actionable advice. It strikes a perfect balance between theoretical understanding and practical application, making it valuable for both seasoned professionals and those new to the field. The humorous tone makes what could be a dry subject matter enjoyable to read, enhancing the learning experience. The book’s comprehensive approach, covering everything from creating to managing content, makes it a go-to resource for anyone looking to improve their web content strategy.

Epic Content Marketing

How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
By: Joe Pulizzi
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4.2
MTS Reviews
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Hardcover
Audiobook
Details:
Audiobook length: 8 hours and 34 minutes
Book length: 352 pages
Published: September 2013
Recommended for:
Digital Marketers, Content Creators, Business Owners, Entrepreneurs

About the book

Epic Content Marketing by Joe Pulizzi is a comprehensive guide on harnessing the power of storytelling in content marketing. Pulizzi, recognized as a leading figure in this field, explores the various facets of creating and executing an effective content marketing strategy. The book dives into the essentials of engaging audiences, breaking through the clutter in digital spaces, and ultimately, winning more customers by marketing less but more effectively.

What you will learn

  • Content Marketing Foundations: Understand the basics and history of content marketing
  • Creating a Content Niche: Learn how to identify and target your content marketing niche effectively
  • Developing a Content Strategy: Discover steps to devise an effective content marketing strategy, including crafting a mission statement
  • Content Creation and Utilization: Get insights into various content types and how to effectively use available resources
  • Measuring Success: Learn how to track and measure the success of your content marketing efforts

Why we like it

We admire "Epic Content Marketing" for its comprehensive, yet accessible approach to an increasingly crucial area of marketing. Joe Pulizzi’s expertise shines throughout the book, making it a must-read for anyone in the field. His ability to break down complex concepts into digestible and implementable strategies is exceptional. The book is filled with inspirational examples and real-life case studies, making the lessons both practical and relatable. Pulizzi's emphasis on storytelling and mission-driven content is particularly compelling, as it aligns with the current trend towards more authentic and customer-centric marketing. His enthusiastic and straightforward writing style makes the book an enjoyable and enlightening read. For marketers looking to elevate their content strategy and cut through the clutter in today's crowded digital space, this book is a valuable asset.

Brand Identity Breakthrough

How to Craft Your Company’s Unique Story to Make Your Products Irresistible
By: Gregory V. Diehl
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4
MTS Reviews
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Details:
Audiobook length: 6 hours and 10 minutes
Book length: 274 pages
Published: March 2017
Recommended for:
Entrepreneurs, Small Business Owners, Marketers

About the book

Brand Identity Breakthrough by Gregory V Diehl is a comprehensive guide for businesses to craft unique and compelling stories. It focuses on establishing a brand identity that resonates with customers, making products and services irresistible. The book emphasizes the importance of trust, integrity, and understanding customers' perspectives for successful branding.

What you will learn

  • Importance of Trust in Business: Understand how building trust is crucial for brand success
  • Crafting a Unique Brand Story: Learn how to create and tell a story that distinguishes your brand
  • Understanding Customer Needs: Gain insights into identifying and addressing what customers truly value

Why we like it

We find "Brand Identity Breakthrough" to be a crucial resource for its thorough and thoughtful approach to brand storytelling and identity. We appreciate how Gregory V. Diehl emphasizes the moral and ethical aspects of business, stressing the importance of trust and value in all transactions. The book is not just theoretical; it offers a practical roadmap, filled with probing questions and exercises that encourage deep self-reflection and strategic thinking. We admire the book’s clarity in explaining how to craft a narrative that is both authentic to the business and resonates with the target audience. The inclusion of real-life examples and case studies enhances its applicability, providing readers with a clear vision of how these principles can be implemented. This book is an essential read for those looking to create a distinct and memorable brand identity in today’s competitive marketplace.

This book will teach you how to write better

Learn how to get what you want, increase your conversion rates, and make it easier to write anything (using formulas and mind-hacks)
By: Neville Medhora
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4
MTS Reviews
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Book length: 54 pages
Published: August 2013
Recommended for:
Marketers, Entrepreneurs, Content Creators, Copywriters

About the book

This Book Will Teach You How to Write Better by Neville Medhora offers a concise and energetic guide to improving your writing skills, particularly focused on copywriting and persuasive communication. The book provides practical advice, clear formulas, and memorable mind-hacks, making it easy to write compelling content that converts readers into customers. Medhora's approach is straightforward and unfiltered, cutting through complex theories to deliver actionable tips that readers can apply immediately, whether they're crafting sales emails, blog posts, or even everyday communication.

What you will learn

  • Copywriting Essentials: Discover key strategies for writing clear and persuasive copy that grabs attention and drives action.
  • Conversion Rate Improvement: Learn techniques to enhance your writing in a way that boosts engagement and conversion rates.
  • Efficiency in Writing: Gain insights on how to write more effectively and efficiently, reducing the time it takes to produce quality content.
  • Communication Tactics: Understand how to communicate your ideas in a way that is direct and easy for your audience to grasp and act upon.
  • Practical Writing Tips: Implement Medhora's personal tips and tricks for writing in a conversational, impactful style that resonates with readers.

Why we like it

We appreciate "This Book Will Teach You How to Write Better" for its direct and humorous approach to the often-dry subject of copywriting. Neville Medhora's style is engaging and relatable, making the book an enjoyable read while also imparting valuable knowledge. The book's focus on actionable advice rather than theoretical concepts is particularly useful for those looking to immediately improve their writing and communication skills.

Practical Content Strategy & Marketing

The Content Strategy & Marketing Course Guidebook
By: Julia McCoy
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4
MTS Reviews
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Book length: 392 pages
Published: November 2017
Recommended for:
Small Business Owners, Marketers, Content Marketer

About the book

Practical Content Strategy & Marketing by Julia McCoy offers a detailed roadmap for understanding and implementing effective content marketing strategies. Tailored for both novices and professionals, the book focuses on the nuances of modern marketing and its evolution away from traditional advertising.

What you will learn

  • Modern Content Marketing Landscape: Explore the shift from traditional ads to content-driven marketing.
  • Developing a Content Strategy: Learn actionable steps to create a comprehensive content marketing plan.
  • Overcoming Marketing Challenges: Understand the obstacles in content marketing and how to navigate them.
  • Building and Marketing a Brand: Insights into leveraging content marketing for brand growth.
  • Implementing Effective Content Practices: Strategies for engaging customers through meaningful content.

Why we like it

We appreciate "Practical Content Strategy & Marketing" for its clear, straightforward approach to an often complex subject. Julia McCoy’s expertise is evident as she simplifies content marketing into manageable segments, making it accessible to readers with varying levels of experience. The book is particularly valuable for its real-world applicability, offering actionable advice that readers can immediately implement in their content strategies. We value the focus on understanding the audience, which is crucial for creating content that truly resonates. McCoy's pragmatic approach, combined with her insights into the evolving nature of marketing, makes this book a vital tool for anyone looking to stay ahead in the dynamic world of content marketing.

SEO For Dummies


By: Peter Kent
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4
MTS Reviews
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Book length: 512 pages
Published: December 2019
Recommended for:
Marketers, Website Owners, Small Business Owners

About the book

SEO For Dummies by Peter Kent is an essential guide for anyone looking to enhance their understanding of search engine optimization. This book is part of the popular "For Dummies" series known for making complex topics accessible to a broader audience. With a clear and straightforward approach, Kent explains the fundamentals of SEO, from basic concepts to more advanced tactics, making it suitable for both novices with a general understanding of web design and seasoned professionals looking to refresh their knowledge.

What you will learn

  • SEO Basics: Understand the fundamental principles of SEO, including how search engines work and the importance of keywords.
  • Web Design Integration: Learn how to incorporate SEO strategies with web design elements to improve site structure and search visibility.
  • Content Optimization: Discover techniques for creating and optimizing content that attracts and retains visitors while boosting your site's search rankings.
  • Tools and Resources: Explore various SEO tools and resources that can aid in monitoring and enhancing your website’s performance.
  • Current Trends and Updates: Get insights into the latest SEO trends and best practices to keep your skills up-to-date and effective.

Why we like it

What stands out about "SEO For Dummies" is Peter Kent's ability to clarify intricate topics without oversimplification, making the content both comprehensive and comprehensible. The author’s extensive experience and practical teaching style are evident as he distills decades of SEO knowledge into actionable advice without resorting to jargon or unnecessary technical details. The book's structure facilitates quick referencing of specific topics, making it an excellent tool for ongoing consultation. Despite mixed reviews on its most recent editions, its broad coverage from basic to advanced topics ensures that readers at different proficiency levels all find value. This book represents a reliable resource for refreshing SEO knowledge and keeping abreast of evolving practices in a rapidly changing field.

Content That Converts

How to Build A Profitable and Predictable B2B Content Marketing Strategy
By: Laura Hanly
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3.9
MTS Reviews
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Paperback
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Book length: 144 pages
Published: October 2016
Recommended for:
Entrepreneurs, Business Owners, Marketers, Content Marketer

About the book

Content That Converts by Laura Hanly offers a clear, effective roadmap for B2B content marketing. Drawing from her vast experience, Hanly delivers actionable strategies for creating and leveraging content to drive business growth. This book fills the gap between theory and practice in content marketing, providing both the 'why' and 'how' of creating effective content strategies.

What you will learn

  • Developing Effective Content Strategies: Learn how to create content that aligns with your business goals and resonates with your target audience
  • Building Personas and Goals: Understand the importance of creating detailed personas and setting precise, measurable goals for your content
  • Systematic Content Creation and Promotion: Master a systematic approach to content creation and promotion, ensuring efficiency and effectiveness
  • Creating Authority through Content: Discover how to use content to establish your brand or personal brand as an authority in your field
  • Practical Application: Gain insights into actionable steps, avoiding common pitfalls and setting up a plan that delivers results

Why we like it

We're impressed by Laura Hanly's ability to present a coherent, practical guide to content marketing in "Content That Converts." Her writing style is both confident and relatable, balancing theory with practical steps that you can implement immediately. What stands out is her hands-on experience and success in content marketing, which she translates into easy-to-understand and actionable insights. This book is an essential resource for anyone looking to use content marketing effectively in a B2B context, offering a detailed framework for building a successful content strategy. Whether you're new to content marketing or looking to enhance your existing efforts, this book provides valuable guidance for creating content that not only engages but also converts.

Content Marketing Made Easy

The Simple, Step-by-Step System to Attract Your Ideal Audience & Put Your Marketing on Autopilot using Blogs, Podcasts, Videos, Social Media & More!
By: John Nemo
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3.9
MTS Reviews
Availability:
Paperback
Kindle
Audiobook
Details:
Audiobook length: 5 hours and 59 minutes
Book length: 228 pages
Published: November 2018
Recommended for:
Content Marketer, Marketers, Entrepreneurs, Small Business Owners

About the book

Content Marketing Made Easy by John Nemo is a comprehensive guide to mastering content marketing. Written in an engaging and humorous style, it provides practical advice, insights, and case studies demonstrating effective content marketing strategies.

What you will learn

  • Content Marketing Foundations: Understand what content marketing is and how it functions.
  • Generating Engaging Ideas: Learn to create content that captivates your audience.
  • Automating Sales Funnel: Set up and automate a sales funnel using content.
  • Creating Magnetic Content: Develop content that irresistibly attracts your audience.
  • Content Virality Secrets: Discover the key elements that make content go viral.

Why we like it

We recommend "Content Marketing Made Easy" for its down-to-earth approach and actionable insights. John Nemo’s ability to demystify content marketing and present it in an engaging, easily digestible format is particularly commendable. We value the book's practicality, offering readers not just theories but real, implementable strategies that can lead to tangible results. Nemo's engaging and humorous writing style makes the learning process enjoyable, and his use of personal experiences and case studies brings the content to life. This book is a valuable resource for anyone looking to develop a content marketing strategy that is both effective and sustainable.

Inbound Content

A Step-by-Step Guide to Doing Content Marketing the Inbound Way
By: Justin Champion
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3.8
MTS Reviews
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Hardcover
Kindle
Audiobook
Details:
Audiobook length: 5 hours and 38 minutes
Book length: 256 pages
Published: April 2018
Recommended for:
Digital Marketers, Content Creators, Business Owners, Entrepreneurs

About the book

Inbound Content by Justin Champion is an indispensable guide for crafting and implementing a successful content marketing strategy. This book is a practical manual, taking you through the necessary steps to create content that not only attracts the right audience but also effectively turns them into leads and customers. It emphasizes the significance of valuable, relevant, and consistent content, which is the key to building your brand in today's content-saturated digital landscape.

What you will learn

  • Content Creation Framework: Understand how to develop a repeatable and organized framework for producing diverse content types efficiently.
  • Storytelling and Idea Generation: Discover the power of storytelling in content creation and learn effective techniques for generating content ideas.
  • Long-term Strategy Planning: Get insights on planning a long-term content strategy and creating a content creation timeline to stay agile yet focused.
  • Content Promotion and Analysis: Learn how to promote your content successfully and analyze its performance for continuous improvement.
  • Developing a Growth Mentality: Explore how to extend the value of your content and evolve your writing skills, along with adopting a growth marketing mindset.

Why we like it

We're impressed with how "Inbound Content" makes the complex world of content marketing approachable and actionable. Justin Champion, with his extensive experience in the field, has distilled his knowledge into a guide that is both comprehensive and easy to follow. The book's focus on developing a unified content strategy and its emphasis on storytelling are particularly valuable. It's a practical resource for anyone looking to leverage content marketing effectively, whether they're new to the field or seasoned professionals. The step-by-step approach to creating and implementing content strategies, coupled with real-world examples, makes this book a must-have for anyone serious about using content as a tool for business growth.

Content Marketing

Beginners Guide To Dominating The Market With Content Marketing
By: Eric J. Scott
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3.8
MTS Reviews
Availability:
Paperback
Details:
Book length: 90 pages
Published: September 2016
Recommended for:
Content Marketer, Small Business Owners, Bloggers

About the book

Content Marketing: Beginners Guide To Dominating The Market With Content Marketing by Eric J Scott is an insightful and practical guide tailored for newcomers to the world of content marketing. Scott, an Amazon marketing author, focuses on making marketing techniques accessible and easy to understand for everyone, irrespective of their budget or background. His philosophy is that quality marketing advice should not be prohibitively expensive, and he aims to equip readers with the tools and knowledge needed to market effectively. The book covers a range of topics essential for beginners, such as understanding your audience, creating engaging content, and the fundamentals of building a successful content strategy. Written in a straightforward and easy-to-follow style, this book is a valuable resource for anyone starting a blog, online business, or looking to expand their marketing skills.

What you will learn

  • Foundational Content Marketing Strategies: Key principles of content marketing for beginners.
  • Audience Identification and Engagement: Insights on understanding and targeting the right audience.
  • Effective Content Creation Tips: Practical advice on creating compelling and relevant content.
  • Strategies for Online Business and Blogging: Specific techniques for applying content marketing to blogs and online businesses.
  • Step-by-Step Guidance: Easy-to-follow instructions to implement content marketing strategies effectively.

Why we like it

We appreciate "Content Marketing: Beginners Guide To Dominating The Market With Content Marketing" for its approachability and practicality. Eric J Scott successfully breaks down complex marketing concepts into simple, actionable steps, making it ideal for beginners. His commitment to providing quality marketing education at an affordable price is reflected in the clear, concise, and informative content. The book is particularly beneficial for those just starting with content marketing, offering a solid foundation to build upon.

The Stripped-Down Guide to Content Marketing

Success Secrets for Beginners
By: John Egan
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3.8
MTS Reviews
Availability:
Paperback
Hardcover
Kindle
Audiobook
Details:
Audiobook length: 3 hours and 4 minutes
Book length: 172 pages
Published: November 2022
Recommended for:
Content Marketer, Small Business Owners, Bloggers, Digital Marketers

About the book

The Stripped-Down Guide to Content Marketing: Success Secrets for Beginners by John Egan is a vital resource for anyone venturing into the field of content marketing. Egan, with his extensive background in content creation and strategy, distills his expertise into a book that's both insightful and accessible. It addresses the key aspects of content marketing, from crafting high-quality content to effective promotion and SEO, all presented in a style that's engaging and easy to follow.

What you will learn

  • Foundation of Effective Content Marketing: Gain a solid understanding of content marketing fundamentals to effectively attract and retain your audience.
  • Content Creation Insights: Learn the secrets to producing relevant, high-quality online content that resonates with your audience.
  • Strategic SEO and Promotion: Discover how to optimize and promote your content to maximize reach and engagement.
  • Practical Examples and Case Studies: Benefit from real-life examples, including Egan's own experiences of what works and what doesn’t in content marketing.
  • Holistic Marketing Approach: Understand how to integrate various elements of content marketing into a cohesive strategy.

Why we like it

We appreciate "The Stripped-Down Guide to Content Marketing" for its clear, straightforward approach to a complex subject. John Egan's expertise shines through, making it an essential read for both beginners and experienced marketers wanting to refine their skills. The book's practical nature, filled with real-world examples and backed by Egan's professional experience, provides valuable insights that are immediately applicable. It's not just about theory; Egan offers a hands-on guide that demystifies content marketing, making it an engaging and informative read. Whether you're just starting out or looking to enhance your existing content strategy, this book is an excellent resource to guide you on your journey.

Email Copywriting Prompts for Beginners

Copywriting Exercises for Beginner Copywriters
By: Michael Nardi
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3.9
MTS Reviews
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Paperback
Kindle
Details:
Book length: 105 pages
Published: September 2023
Recommended for:
Copywriters, Email Marketers

About the book

Email Copywriting Prompts for Beginners: Copywriting Exercises for Beginner Copywriters by Michael Nardi is an insightful resource for those starting out in the field of copywriting. It's packed with practical tips, examples, and exercises tailored to improve writing skills across various aspects of copywriting. From crafting compelling headlines and calls to action to adapting writing for different audiences and styles, Nardi's guide offers comprehensive and accessible guidance.

What you will learn

  • Copywriting Fundamentals: Grasp the basics of creating engaging and effective copy.
  • Versatile Writing Techniques: Learn to adapt your writing for diverse audiences and purposes.
  • Practical Exercises: Implement hands-on exercises to refine your copywriting skills.
  • Engagement Strategies: Master the art of writing captivating headlines, subheadings, bullet points, and calls to action.
  • Improving Writing Style: Discover how to enhance your writing tone and style for varied copywriting scenarios.

Why we like it

We find "Email Copywriting Prompts for Beginners" highly beneficial for its practical and hands-on approach to learning copywriting. Michael Nardi’s expertise and clear, engaging writing style make the book accessible to novices and a valuable tool for seasoned writers seeking to hone their skills. The inclusion of real-world examples and interactive exercises provides an immersive learning experience, ensuring readers not only understand the concepts but can also apply them effectively in their work.

Digital Marketing All-In-One For Dummies


By: Stephanie Diamond
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3.8
MTS Reviews
Availability:
Paperback
Details:
Book length: 816 pages
Published: May 2019
Recommended for:
Business Owners, Marketers, Digital Marketers

About the book

Digital Marketing All-in-One For Dummies by Stephanie Diamond offers a broad and comprehensive overview of digital marketing strategies. The book presents a range of insights and tools essential for developing a strong online presence, making it a valuable resource for marketers aiming to enhance their digital marketing skills.

What you will learn

  • Latest Trends and Strategies: The book covers the most recent trends in digital marketing, including the use of artificial intelligence in marketing strategies.
  • Customer Experience Management: It provides detailed information on managing customers' experiences and creating outstanding marketing content.
  • Social Media and Influencer Engagement: Learn to establish an online presence through social media and leverage influencers to grow followers and profits.
  • Enhancing Audience Engagement: The guide focuses on building and implementing winning digital plans and how to convert online prospects into loyal customers.

Why we like it

We appreciate "Digital Marketing All-in-One For Dummies" for its comprehensive and user-friendly approach to digital marketing. Stephanie Diamond’s expertise is evident in the depth and breadth of the content, making it a go-to guide for anyone looking to gain a thorough understanding of digital marketing. The book’s clear structure and practical examples make complex topics approachable and easy to understand, which is especially helpful for beginners. We also value its relevance to current digital marketing practices, offering readers the latest information and techniques in this rapidly evolving field.